Approved
Accredited
Collaboration
Environment
Opportunities
Recognitions
Assurance
Ramesh Babu. R & Nixon.E, “Digital Transactions: Opinion and Adoption Level of The Consumer”, The Seabold Report, Scopus, Volume: 18, Issue no. 04, PP: 1383 – 1391, ISSN no:1533 – 9211. DOI 10.17605/OSF.IO/CSZK8. (2023).
Dr.P.Sivasakkaravarthi, A Study on Employees Involvement in Private Sector Banks with reference to Selected banks in Villupuram District. Journal of University of Shanghai for Science and Technology ISSN:1007-6735, (2023)(Scopus)
Dr.P.Sivasakkaravarthi, A Comparative Study on Performance of Selected Mutual Funds in India. Journal of University of Shanghai for Science and Technology ISSN:1007-6735, (2023) (Scopus)
Dr. S. Thiruvarangadas, “A study on Cooperative Bank in India with special
reference to marketing strategies”, Journal of New Zealand Studies NS34 (2022);ISSN: 1176306X, 2324-3740; 4th January 2023.
Mr.Vevek, S. (2023). Price Volatility in Cryptocurrencies: A Modelling Approach. In Emerging Insights on the Relationship Between Cryptocurrencies and Decentralized Economic Models (pp. 29-43). IGI Global., 2023
Dr.G.Venkatesh, "A Study on Impact on purchasing behaviour in social media sites among the e-consumers of Madurai district"-seabold journal ISSN-1533-9211-29/4/2023.-(SCOPUS INDEXED).2023
Dr. G. Venkatesh, "A study on opinion and adaption level of the consumer towards online money transactions" -seabold journal- issn-1533-9211-9/1/2023-Vol 18 NO 01-(SCOPUS INDEXED). 2023
Dr. D. Sathyaseelan,“Employee talent retention and organizational performance:evidence from manufacturing industry in Chennai city”. The Seybold Report, Vol.18.105 Pp232-241. ISSN 1533-9211 (May 2023)
Dr. V.V.Padmaja, “Green Entrepreneurship – An Overview” – Rabindra Bharati Journal of Philosophy (UGC Care Peer Reviewed Group-I Journal) (IF : 6.986) May 2023.
Dr. V.V.Padmaja, “Integrated Marketing Communication – The New Generation Approach” International Conference on ‘Reviving Strategies on Trade & Commerce in the Emerging Economies’ – organized by Bharath Institute of Science & Technology, Faculty of Arts & Science, Department of Commerce - April 2023.
Dr. V.V.Padmaja, “The Impact of Covid-19 on Indian Economy” – International Journal of Novel Research and Development (IJNRD) (IF:8.76) – September 2023.
Dr. V.V.Padmaja, “Green Marketing for Sustainability” - International Conference on “Contemporary Management Practices” – organized by Department of Business Administration, College of Management, SRM Institute of Science & Technology, Ramapuram, Chennai – January 2023.
Mr.R. Thanigaiyarasu, ‘A Study on Worklife Balance, Organizational Commitment and Retention of Nurses in Medium Sized Healthcare Centers in North Chennai City’ in European Journal of Molecular & Clinical Medicine: ISSN: 2515-8260: Volume:10, Issue 01, 2023.
Dr. P. Raju, Dr. P. Perumal &Dr. P. Shanthi, "Understanding Gen Z acceptance of YouTube as a learning platform using technology acceptance model " European chemical bulletin Scopus journal, ISSN 2063-5346, June. 2023.
Dr. P. Raju, Dr. P. Shanthi & Dr, P. Perumal (2023) “Digital Natives’Cognitive, Affective Behavioural Responses on Digital Advertising Attitude and Purchase decision - A SEM study” Journal of Namibian studies, 35 (2023):3091-3102 ISSN: 2197-5523. 2023.
Dr.P.Sivasakkaravarthi, An Evaluation of Farmers’ Perception On Agricultural Commodity Derivatives Journal of Positive School Psychology, Vol. 6, No. 2,3514–3520 http://journalppw.com (Scopus) 2022.
Dr.S.Thiruvarangadas, A study on quality of work life among airport employees with special reference to Chennai International Airport, Tamil Nadu, India; Journal of University of Shanghai for Science and Technology; ISSN: 1007-6735; Volume 24 - issue 3 - 2022.
Dr. P. Kanchana, “A Novel Approach Measurement of Brand Awareness And Brand Perception Of Customers Towrds Milton With Special Reference To Chennai District”, ‘Journal of Fundamental & Comparative Research’ - ISSN: 2277-7067. UGC CARE, July 2022.
Mr.Vevek, S., &Sivaprakkash, S. (2022). A Paradigm Shifts In Digital Payment Transactions: UPI, IMPS & NFS Before And After Covid-19 To Seize Opportunity Of Cashless Economy In India. Central European Management Journal, 30(4), 915-923. 2022
Mr. Vevek, S., Selvam, M., &Sivaprakkash, S. (2022). The persistence of volatility in nifty 50. Indian Journal of Research in Capital Markets, 9(2-3), 8-18.2022
Dr.G.Venkatesh, "A study on factors influencing the strain of employees working in banking sectors "JOURNAL OF the oriental Institute"-ISSN-0030-5324-VOL 71,ISSUE .02 NO.1,APRIL TO JUNE 2022(UGC CARE LISTED).
Dr. D. Sathyaseelan, A Study on Student Stance towards Entrepreneurship During Pandemic.(SCOPUS), Journal of Positive Psychology, Vol. 6 No.2Page-3507 to 3513), March 2022.
Dr.V.V.Padmaja,“Developing Skills for Entrepreneurship”, International Conference on Quality Education in India – Issues and Strategies – organized by SRM Institute of Science & Technology, Kattankulathur, Chennai – November 2022.
Dr.V.V.Padmaja, “Trends in Integrated Marketing Communication”, International Conference on “Contemporary Approaches to Empower Smart Future to Digitalization” – organized by Sakthi Institute of Information and Management Studies (SIIMS), Pollachi, Tamilnadu – November 2022.
Dr.V.V.Padmaja,“Entrepreneurship Development”, National Conference on Future Trends in Commerce : Challenges and Sustainability – organized by Bharat Institute of Higher Education & Research – November 2022.
Dr.V.V.Padmaja,“Diversification of Agriculture Sector” – National Seminar on “Overview and Prospects of Indian Agriculture Sector” sponsored by TSCHE & ICSSR-SRC – Organized by Department of Economics, UCA & SS, Osmania University, Hyderabad – December 2022.
Dr.V.V.Padmaja, “Green Entrepreneurship – An Overview” - National Seminar on “Entrepreneurship in Industry 4.0 : A Glimpse” organized by PG & Research Department of Commerce, Mannar Thirumalai Naicker College, Madurai – December 2022.
Mr.R.Thanigaiyarasu, ‘Factors Influencing Employees Performance Appraisal Fairness And Organizational Commitment Towards Employees Turnover Intention In Selected Multi-Specialty Hospitals In Northern Tamilnadu’ in Journal of Pharmaceutical Negative Results: DOI: 10.47750/pnr.2022.13.S09.532 ISSN: Print – 2229-7723 : Volume 13 : Special Issue 9 : 2022.
Mr. G. Santhosh Kumar, “An Empirical Study On Employee Retention Practices Adopted In Automobile Industries In Chennai” in Journal of Pharmaceutical Negative Results, Volume 13 , Special Issue 9 , 2022.
Mr. G. Santhosh Kumar, The Impact of Job Security and Work Life Balance
towards Employee Retention in Automobile Sector, Chennai, International Journal of Early Childhood Special Education (INT-JECSE)
DOI:10.9756/INTJECSE/V14I5.541 ISSN: 1308-5581 Vol 14, Issue 05 2022.
Dr. D. Sathyaseelan, A Study on the marketing of construction industry with
reference to necessity ECO friendly Building in the Fast Growth of Real Estates and residential Development in India. Studies in Indian Place News (UGC Care List Listed Journal). ISSN NO-2394-3114, March 2020