• Digital Transformation's Influence on Marketing Management Strategies: An Exploration
  V Vimalnath et. al, Journal of Informatics Education and Research 3 (2), 2023
• Navigating the Startup Landscape-Best Practices and Challenges in Strategic Planning and Risk
  Management for Entrepreneurship, V Vimalnath et. al, Journal of Informatics Education and
  Research 3 (2), 2023
• Supply Chain Lacks Global Resilience: An Imperative Study Towards Agile Supply Chain,
  Vimalnath V & J Sukulu, European Economic Letters (EEL) 13 (3), 158-162, 2023
• A Study on effects of e-Commerce on Retail Industry in India, M Karthikeyan, V Vimalnath
  Journal of Pharmaceutical Negative Results, 655-659, 2022.
• The impact of using Facebook on Consumer Buying Behaviour in Online, V Vimalnath et. al,
  European Chemical Bulletin, 2023, 12(Special Issue 4), 4195-4210.
• Pre-Paid Customer Satisfaction in Mobile Telecommunication Services , Journal of Advance Management Research, (JAMR), Vol. 6, Issue No. 2, pp. 74-82, ISSN: 2393-9664. (UGC 42888) Impact Factor 4.73.
• Customer Experiences and Engagement: Critical Drivers on the Horizon International Journal of Applied Business and Economic Research (IJABER), Vol. 14, Issue No. 8, pp. 5489-5499 ISSN, 0972-7302. (UGC 2551); https://serialsjournals.com/abstract/79663_6.pdf
• Mobile Telecommunication Post-paid Customer Satisfaction           International Journal of Creative Research Thoughts (IJCRT), Vol. 6, Issue No. 1, pp. 50-55, ISSN 2320-2822. (UGC 49023) Impact Factor 7.97: http://doi.one/10.1729/IJCRT.17265

• Vimalnath, V & Karthikeyan, M. (2022). People & Operational Performance outbreak post-Pandemic in India, International Journal of Mechanical Engineering, 7(2), pp 1874-1877.
• Vimalnath, V. “Customer Experiences and Engagement: Critical Drivers on the Horizon”,
  International Journal of Applied Business and Economic Research (IJABER), Vol. 14, Issue No. 8,
  pp. 5489-5499 ISSN, 0972-7302. (UGC 2551).
• Vimalnath, V. “Pre-Paid Customer Satisfaction in Mobile Telecommunication Services”, Journal
  of Advance Management Research, (JAMR), Vol. 6, Issue No. 2, pp. 74-82, ISSN: 2393-9664.
  (UGC 42888)
• Vimalnath, V. “Mobile Telecommunication Post-paid Customer Satisfaction”, International
  Journal of Creative Research Thoughts (IJCRT), Vol. 6, Issue No. 1, pp. 50-55, ISSN 2320-2822.
  (UGC 49023)
• The New Era of Customer Experience Management, Innovatio’14, 2014, pp 101- 104, ISBN 978-93-82570-41-7.
• Developing Experiential Grid through Contemporary Experiential Marketing Mix, Innovatio’15, pp. 128-129, ISBN 978-93-82570-43-3.
• Entrepreneurs and Consumer Experience Management, Entrepreneurship 2.0 – Changing Models in New Economic Era, ISBN 978-93-5258741-4.

• A system and methods for classroom management and teacher coping strategies, 2023.
• An approach in supply chain risk management for assisting operational aspects, 2022.

• “Welcome to Experience Economy – The X factor of CXM” published by Jupiter Publications
  Consortium, Chennai. ISBN – 978-93-86388-35-3
• “Human Values and Workplace Ethics”, Scientific International Publishing House, India. ISBN –
  9789357573993
• “Supply Chain Management and its application in the modern world”, Scientific International
  Publishing House. ISBN – 9789357575928

• Certified with AICTE-Universal Human Value-II Program.
• Ardent participant of NPTEL courses every semester and frequent topper in marketing domain.
• Emerging trends in Rural Business, RVS Institute, Coimbatore
• Entrepreneurship Workshop, Entrepreneurship Development Institute, Chennai
• ICTACT Conference, Chennai

• Universal Human Values
• National Education Policy 2020
• AI in research and education
• Managerial Economics
• United Nations Sustainable Development Goals

• 6- Sigma Certified Trainer from Udemy, 2020

• Belief in the Principle of Experiential Learning.
• Versatile Approach with sensitivity to individual learning needs.
• Orientation towards Corporate needs and Life Skills.
• Established Entrepreneurship Development Cells.
• Guided more than 300 MBA students for their Summer Internship Projects and Final Projects.
• Executed Workshop on “Environmental Awareness” for continuous improvement of sustainable environments.
• PG Class Sessions delivered with Videos / Seminars / Case studies / Assignments / Field studies.
• Head of the Department, Department of Commerce and Management studies, Shree Gurukripa Institute of Finance and Management, Chennai. (2016-2021).
• Assistant Professor, Department of Business Administration, Sree Sastha Institute of Engineering and Technology, Chennai (2014-2016).
• Assistant Professor, Department of Management Studies, Kingston Engineering College, Vellore (2012-2014).

NIL