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suganyav@srmist.edu.in

Dr. V. Suganya

Assistant Professor (S.G)Google Scholar Link

Education

  • Ph.D. (Human Resources)., AMET University, 2020
  • M.B.A (HR & Marketing)., Anna University, 2012
  • B.Sc (Computer Science) ,Madras University, 2010
  • NET Qualified

Courses

Research Methods in Business, Organizational Behaviour, Strategic Human Resources Management, Performance Management System, Principles of Technology and Innovation Management, Managerial skills and Communication, Indian Ethos and Corporate Strategy, Legal &Business Environment, Introduction to Innovation, Intellectual Property rights, Management and Entrepreneurship, B2B Marketing, Principles of Management, Consumer Behavior, Total Quality Management, Human Resource Management, Compensation and Benefits Management, Customer Relationship Management, Business Communication, Marketing Management, Advertising and Sales Promotion, Brand Management, Strategic Management, Business Research Methods, Retail Brand Management

Research Interests

The research interest includes effectiveness of human resources and effective marketing strategies

Credentials

Journal Publications

  • Dr.V.Suganya, Is Safety and Health,Harrassment an Issue for Cabin crew?- Analysis, GEINTEC,
    Volume 11, Issue 2, 2021, ISSN 2237-0722.
  • Suganya, V., & Kalaivani, M. (2023). Reading habits, attitudes, and preferences of college students and their perceived benefits on one’s knowledge and skills. Academy of Marketing Studies Journal, 27(6), pp.1-9, 1528-2678-27-6-256.
  • V. Suganya, M. Kalaivani, Implications of the Technological Revolution on Human Life in
    the Digital Future: A Metaverse Perspective, in the book titled Omnichannel Approach to Co-
    Creating Customer Experiences Through Metaverse Platforms, IGI Global Publishers,Copyright:
    © DOI: 10.4018/979-8-3693-1866-9 ISBN13: 9798369318669|
  • V. Suganya, V. Sasirekha, Economic Implications of Virtual Goods and Digital Assets in the
    Scope of Metaverse: An Analysis, in the book titled Omnichannel Approach to Co-Creating
    Customer Experiences Through Metaverse Platforms, IGI Global Publishers,Copyright: ©
    DOI: 10.4018/979-8-3693-1866-9 ISBN13: 9798369318669
  • Shanthi K., Suganya V. Food Items Moving From Restaurants to Online Platforms in the
    Developing Gig Economy: Is It Bliss? , in the book titled Omnichannel Approach to Co-
    Creating Customer Experiences Through Metaverse Platforms, IGI Global Publishers,Copyright:
    © DOI: 10.4018/979-8-3693-1866-9 ISBN13: 9798369318669
  • M. Kalaivani, V. Suganya, Perspectives, Impact, and Challenges of Pilgrimage Tourism in
    Chidambaram, in the book titled “Prospects and Challenges of Global Pilgrimage Tourism
    and Hospitality”, IGI Global Publishers , Copyright: © September 2023 Pages: 9, DOI:
    10.4018/978-1-6684-4817-5.ch012
  • Kalaivani ,M, Suganya, V.(2023). Influence In Consumer’s Purchases by YouTube Influencers
    – An Analysis, Journal of Harbin Engineering University, Vol 44 No. 7 July 2023 ISSN: 1006-
    7043, pp.2046 -2053
  • Shanthi, K. Suganya, V. (2023). Work Life Balance of Nurses in Selected Hospitals of Chennai:
    Post Pandemic Status Quo, Acta Biomed 2023; Vol. 94, N. 1: ISSN: 0392-4203 | eISSN: 2531-
    6745, pp.1174-1182.
  • Kalaivani, M. Suganya, V. (2022). Online shopping – Changes of consumer Buying behavior
    towards Mobile Phones, Journal of Pharmaceutical Negative Results13(1), pp.648-654.
  • Dr.V.Suganya, Empirical Investigation on Customer Perception towards Aviation Accidents
    AND Its effects, Turkish Journal of Computer and Mathematics Education, Volume 12, Issue
    13, 2021 pp.3180-3185
  • Mrs.Suganya.V, Dr.VSasirekha, Women Police: Challenges faced in balancing work and life
    and its Influence on Marital Status and Job Stress, JARDCS, Volume 9, Issue 6, 2017 pp.104-
    110, ISSN 1943-023X.
  • Mrs.Suganya.V, Dr.VSasirekha, An Empirical Analysis on Policing Impacts: Is Cop’s Facing
    Difficulty in Balancing Their work and life, JARDCS, Volume 9, Issue 8, 2017 pp.108-116,
    ISSN 1943-023X
  • Dr.V.Suganya,(2023) “Traditional Banking versus Digital banking – An nalysis of customers’
    perception towards banking services”, in South India Journal of Social Sciences” ISSN: 0972 – 8945 Vol.XXI,4 July -December 2023, UGC CARE Approved Group I Bi- Annual Journal.
  • Shanthi, K. Suganya, V. (2023) “Impact of Gender Discrimination, Glass Ceiling, and Stereotyping
    on the Psychological Wellbeing of Women Employees: In the Context of Changing Perceptions of
    Job Fitness” in South India Journal of Social Sciences” ISSN: 0972 – 8945 Vol.XXI,4 July -December 2023, UGC CARE Approved Group I Bi- Annual Journal.
  • Akash. R, Suganya V. “Delve into Emotional Stability: Unraveling the Antecedents Of University
    Students' Mental Well-Being” in South Indian Journal of Social Sciences; ISSN 0972-8945, Volume -52, Issue – 02, No.028: 2023; UGC Care Approved, Group I, Peer Reviewed and Referred Journal.– July 2023
  • Akash. R, Suganya V. “Post-Traumatic Stress Disorder (Ptsd) – Discernments of Students in Post-
    Pandemic Scenario” in Shodha Prabha; ISSN 0974-8946, Volume – 47, Issue – 04, No.05: 2022, UGC Care Approved, Group I, Peer Reviewed and Referred Journal.
  • Dr.V.Suganya, Emprical study on the effect of work from home on productivity and work life balance, Dongo rangsang research journal, Volume 11, Issue 6 June 2021 pp.16-24,ISSN:2347 – 7180
  • Dr.V.Suganya, A Quantitative analysis of full service Airlines and low cost crrier on services, Dongo rangsang research journal, Volume 11, Issue 6 June 2021 pp.115-121,ISSN:2347 – 7180
  • Mrs.Suganya.V, Sasirekha.V, HR Approach- An Evaluation of Recruitment and Selection Techniques Adopted for Staff Members, QUEST Bi-annual refereed Journal of Management & Research, Volume VII, Issue II August 2017, ISSN 0976-3317.
  • Mrs.Suganya.V, Sasirekha.V, A study on quality of work life with reference to the madras
    pharmaceuticals, IJAER, Volume 9, Number 17(2014) pp.3605-3614,ISSN 0973-4562,©Research
    India publication http://www.ripublication.com
  • Mrs.Suganya.V, Sasirekha.V, A study on work life balance of women employees with reference to
    BPO sectors in Chennai, IJAER, Volume 9, Number 17(2014) pp.3615-3622,ISSN 0973-
    4562,©Research India publication http://www.ripublication.com
  • Mrs.Suganya.V, Sasirekha.V, An empirical study on job satisfaction and occupational stress among higher secondary school teachers, MIM IJMR, Volume 2, Issue 1 February 2016, ISSN 2394-6997.
  • Mrs.Suganya.V, Farhana Rahaman.A, A Study on Employee Retention of Spice Jet Airlines, JES,
    Journal of Engineering Sciences, Volume 11, Issue 6 June 2020, ISSN 0377-9254.
  • Mrs.Suganya.V, P.Pavan,V.Rohith, An Empirical Study on Customer Expectation on Service Quality in various Airlines, IJCRT, International Journal of Creative Research Thoughts, Volume 8, Issue 6 June 2020, ISSN 2320-2882.
  • Mrs.Suganya.V, Caroline Jenisha.V, A Study on Impact of social media on customers in choosing
    various airlines, JES, Journal of Engineering Sciences, Volume 11, Issue 6 June 2020, ISSN 0377-
    9254.
  • Akash R, Suganya, V. (2022). “Perspectives and strategic lessons from Mahabharata and Bhagavad Gita "edited book chapter, Management Lessons From Various Epics , BONFRING, pp. 36-40,ISBN 978-93-92537-29-5
  • Dr.V.Sasirekha , Suganya, V, Dr. M.Shanmugathai (2022). “Management Lessons From the Epic
    Ramayana” edited book chapter, BONFRING, pp. 36-40, ISBN 978-93-92537-29-5
  • Dr.V.Suganya, A Study on relationship among work life balance, job satisfaction and employee
    performance among women flight attendants and ground handling staffs at Chennai airport, edited book chapter, EDU MINT ,June 2021,pp. 208-215,ISBN 978-93-5473-143-3
  • Dr.V.Suganya, Empower social Entrepreneurs to create ingenious value propositions and a stable
    ecosystem, ISN'T Tech Publishing services, March 2021, Volume IV, Issue 25, pp. 67-70, ISBN 978-81-937785-7-9.
  • Mrs.Suganya.V, Sasirekha.V, A study on work life balance of women employees working as a flight
    attendants and ground handling staffs in aviation sector, Edited book journal on “women: struggle survival and success”, March 2020, Bonfring ISBN 978-93-89515-12-1.

Conference Presentation / Publication

  • Case presented and published in National Case Conference held on 28 th September 2022 and also been awarded the best-case study presenter award.
  • Suganya V, 2022,” Performance Management system at Xerox Company” Volume 1, Feb 2023,
    ISBN: 978-9-69-289283-4Presented a paper titled “Technophobia: A study on Digital Resilience and its Effects on Satisfaction with digital living” at the GRCF Singapore International Conference (SIPME-2023) held on 14 th and 15 th July 2023, Organized by the National University of Singapore.
  • Presented a paper on Agricultural Waste Management in the event on RRR Re-cycle, Re-
    engineering, Rethink held on 6 th April conducted by SRMIST Hostels and Centre for Social
    Entrepreneurs, Com, SRM Institute of Science and Technology, Kattankulathur.
  • Presented a paper titled Impact of Gender Discrimination, Glass Ceiling and Stereotyping on the
    Psychological Well-Being of Women Employees: In the Context of Changing Perceptions of Job Fitness at 3rd. International Conference on Emerging Approaches in Business Management-
    Rediscovering Quality Business Practices (ICEABM-2023) held on 30th and 31st March 2023.
  • Presented a paper titled “The mediating effect of learning efficacy of university students to maintain academic performances post (covid-19) pandemic an empirical study utilizing PLS-SEM” at International Conference on Business Analytics and Intelligence (ICBAI 2023), Organized M.O.P. Vaishnav College for Women on 16/03/2023.
  • Presented a paper titled “Post-Traumatic Stress Disorder (Ptsd) – Discernments of Students in Post Pandemic Scenario” at 2 nd International conference on AI for sustainable development- challenges and opportunities”, Organized by VET Institute of Arts and Science on 25/11/2022. And won the “BEST PAPER AWARD” in the conference.
  • Presented a paper titled “Reopening of Universities Post COVID-19: Impact on Academic
    performances of Students” at National Conference Sangamam 2022 the Scholars’ summit by SRM
    Institute of Science and Technology, Vadapalani on 04/05/2022.
  • Presented a paper titled “A study on work life balance of female nurses with special reference to job stress and job satisfaction” at “Queen Mary’s College and published in international journal of
    business intelligence & innovations, Volume 1, Issue 2 Special Edition July 2015, ISSN 2348-4705. Presented paper has been awarded as “Best Paper”
  • Presented and published paper titled “A conceptual study on work life balance among women police constables for sustainable development” at “Madras University, International Conference on Innovative trends in Business Practices for Sustainable Development, MJP 261, ISBN 978-81-8094-321-8.
  • Presented and published paper titled “An Empirical Investigation on Work Life Balance among IT
    Employees at SIPCOT with Special Reference to Level of Management and Work-Related Factors that affect Personal Life”, at Madras Christian College, International Journal of Contemporary Commerce, Volume 5, Issue 1, September 2016, ISSN: 2319 – 958X. Presented paper has been awarded as “Best Paper”
  • Presented and published paper titled “An Empirical Study on Work Life Balance of Women Employees Working Among Various Service Sectors in Chennai with Special Reference to Age and Marital Status” at “Prof. Dhanapalan College of Arts and Science”, Intercontinental Journal of Human Resource Research Review, Volume 4, Issue 4 – Special Edition-I – September 2016, ISSN: 2320 – 9704, Impact Factor: 1.615.
  • Presented and published paper titled “An Empirical Study on Work Life Balance of Women of Women Police and Its Influence on Work Stress, Non-Acceptance and Working Conditions”, at Loyola college, Journal of Management and Science, Volume 1- January 2017, (Printed)ISSN: 2249 – 1260, (Online)ISSN: 2250 – 1819, Impact Factor: 0.654, Quality Factor: 1:30.

Patents Filed / Published

  • AN EVALUATION OF ML TECHNIQUES FOR HUMAN RESOURCE MANAGEMENT AND SUSTAINABLE DEVELOPMENT, Application No. 202241068148 A, Publication Date: 02/12/2022
  • INSTIGATING MACHINE LEARNING METHODOLOGY TO REVIEW MONETARY ADVISORY RECORDS IN FINANCIAL SECTOR,  Application No. 202341021852 A, Publication Date: 21/04/2023

Books Published

  • Shri N.V.Suresh, Dr.Deepa Rajesh, Dr.V.Suganya, Logistics and Air cargo Management, INSC International Publishers, Edition First-2021, ISBN: 978-1-68576-123-3
  • Suresh, N.V, Suganya, V, & Kalaivani, M. Executive Communication, Blue rose publishers, First Edition, ISBN: 978-93-5741-415-9
  • Suganya V. Project Management, Tamilnadu Open University, April, 2023, First Edition, ISBN No: 978-93-5706-966-3

Workshops / Seminars / FDPs / STTP (Conducted / Attended)

  • Dr.V.SUGANYA attended 2nd International Faculty Exchange Meet Oman (IFEM2023) organized by the Business Studies Department, held at the University of Technology and Applied Sciences-Shinas, Sultanate of Oman on May 8 and 9, 2023.
  • Dr.V.Suganya, attended Ten days online international skill development programmme on “social
    media didital marketing” conducted by school of commerce, Bharathiyar University held from 27-
    11-2020 to 8-12-2020.
  • Ten days online international skill development programmme on “social media digital marketing” school of commerce, Bharathiyar University, 27/11/2020 – 08/12/2020
  • Structural Equation Modeling through SPSS, CMS Business school in collaboration with Institute of analytics(UK)& Arab open university Oman, 14/12/2020 – 18/12/2020
  • Empowering Teachers with Multi-Dimensional Teaching Skills, Department of Commerce & IQAC, Periyar Maniammai Institute of Science and Technology (Deemed to be University) Vallam -Thanjavur, 27/01/2021 – 03/02/2021
  • Seven Days Faculty Development Programme on Resource Mobilization-Local to Global, Ghg Khalsa College of Education Gurusar Sadhar, Ludhiana, 08/2/2021 – 14/02/21
  • “Entrepreneurship and Regional Development”, NIT(Arunachal Pradesh) association with Institute Innovation Council and startup cell sponsored by TEQIP – III, 22-2-2021 – 26-2-2021
  • Research Writing, SRM Institute of Science and Technology,Vadapalani, 19/04/2021 – 23/04/2021
  • Seven Days FDP on Policy Initiative and Quality Enhancement In Higher Education, Academic Research Group, Kolar, 05/5/2021 – 11/5/2021
  • 8 days Faculty Development Programme,“Life Skills Through Meditation, Anand Vihar College for Women Bhopal, M.P.(India), 24/05/2021 – 31/05/2021
  • Vivekandha College of Arts and Science for Women, Tiruncengodu, Namakkal Dt, Tamilnadu, 25/05/2021 – 31/05/2021
  • AICTE Sponsored Online One Week Short Term Training Programme (STTP) on Rural Development: Opportunities, Challenges and Role of HEIs, Shri Ramdeobaba College of Engineering and Management, Nagpur, 31/05/2021 – 5/6/2021
  • Workshop on digital marketing strategies and E advertising, B.A.M Khalsa College, Garhshankar, Chandigharh, 04/6/2021
  • Innovative online teaching techniques for effective learning, Eklavya university,Damoh(M.P), 16-6-2021
  • ICT Tools for Effective Teaching, Learning, Kamla Nehru Mahavidyalaya, Nagpur, 08/06/2021 – 10/06/2021
  • AICTE sponsored one-week National level Faculty training Programme on Frugal Innovation and social entrepreneurship, Deenbandhu chotu Ram University of Science and Technology, Murthal, Haryana, India, 12-7-2021 – 17-7-2021
  • “Information and Communication Technology Usage in Teaching”, Government First Grade College, SIDDAKATTE, 11-8-2021 – 22-8-2021
  • INDUSTRY INSTITUTE INTERACTION – A HOLISTIC APPROACH INSIGHT OUT (SUNSET EDITION), SRMIST, Ramapuram, 1-6-2021 – 14-6-2021
  • ATAL FDP Innovation Management: Idea to Prototype, IILM University, New Delhi, 2-8-2021 –  6-8-2021
  • ATAL FDP Innovation Management, Institute of Management Studies, 21-1-2022 – 25-1-2022
  • FDP on “Marketing Management- 1”, NPTEL, 26-10-2022
  • FDP on “Strategic Management for Competitive Advantage”,  NPTEL, 27-10-2022
  • Innovative Research Techniques for Data Analysis and Interpretation, SRMIST, 4-3-2023 – 4-3-2023
  • National Intellectual Property Awareness Mission, NIPAM, Intellectual Property Office, India, 13-3-2023 – 13-3-2023
  • 5 Days FDP on “Instilling Research & Journal Publication for Upskilling”, Department of Management Studies, Jeppiar Engineering College, 15-05-2023 – 19-05-2023
  • 15 days Short term course on Research Methodology, Department of Philosophy, Utkal University, 22-5-2023 – 06-05-2023
  • UHV- I FDP(Online), All India Council for Technical Education (AICTE)AICTE , 01-05-2023 – 05-05-2023
  • One Week Faculty Development Programme on the topic “UPSKILL YOUR RESOURCES”(Under UGC Autonomy Grant),  DEPARTMENT OF BUSINESS ADMINISTRATION (SF), AYYA NADAR JANAKI AMMAL COLLEGE,  07-07-2023 – 13-07-2023
  • One Week Faculty Development Programme on “ Effective Teaching and Research Methodology”,  St.Peter’s Institute of Higher Education and Research, Department of Commerce in Association with Centre for Faculty Development, 28.08.2023 – 04.09.2023

Resource Person / Chaired Sessions Conferences / Invited Talks

  • Acted as a resource person on “Two weeks capacity Building Programme” Conducted by ASET college of Science and Technology

Online Courses Completed

  • Introduction to Personal Branding in University of Virginia, 2021 in Coursera.
  • Teamwork Skills: Communicating Effectively in Groups in University of Colorado ,2021 in Coursera.
  • Mindfulness and Well-being: Living with Balance and Ease in RICE UNIVERSITY on June 2021 in Coursera.
  • Completed NPTEL 12 weeks course on “Principles of management”
  • Completed NPTEL 12 weeks course on “Strategic Management for Competitive Advantage”
  • Completed NPTEL 8 weeks course on “Marketing Management – 1” and also certified as Course Topper
  • Completed NPTEL 12 weeks course on “Training for Trainers”

Experience

Academic Experience

  • Assistant Professor, SRM Institute of Science and Technology,  2020 – Till Date
  • Assistant Professor, Remo international college of aviation, 2018 2020
  • Assistant Professor, Prince Shri Venkateshwara Padmavathy Engineering College, 2012 – 2014

Other Professional Experience

  • HR Admin, Sri Chakra Multispecialty Hospital, 2014 – 2018

Achievements and Awards

  • Received Best paper Award on Conference at “Queen Mary’s College” in the year 2015
  • Received Best paper Award on Conference at “Madras Christian College” in the year 2016
  • Received award on the title “Young Women Educator and Scholar Award” from NFED (National Foundation for Entrepreneurship Development) on 8 th March 2021
  • Best Young Faculty Award – on 13 th June 2021- GRABS Award received from Tamilnadu Association of Intellectuals and Faculty (TAIF) association with GABS educational charitable trust on 13 th June 2021
  • National Young Researcher Award – April 2022- In the National Science Day Awards function
    hosted by ASET Journal of Management Science.

Memberships

  • A Fellow Member of IARA (Indian Academic Researchers Association), Fellowship number F184/2021.
  • A Fellow Member of TAIF (Tamil Nādu Association of Intellectuals and Faculty)
  • World Economic Association

Other Details

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          Contact Address

          SRM Institute of Science & Technology,
          University Building, C – Block,
          No.1, 100 Feet Road,
          Jawaharlal Nehru Salai,
          Adjacent to SIMS Hospital,
          Vadapalani, Chennai – 600026

          Engineering & Technology

          Facebook-f Linkedin-in Twitter Instagram Youtube

          Management Studies

          Facebook-f Linkedin-in Twitter Instagram Youtube

          Science & Humanities

          Facebook-f Instagram Youtube

          For any queries & complaints,
          Kindly contact
          Dr. S. Ramachandran
          Director Academics
          +91 98410 89035
          director.academics@srmgroup.co.in

          Contact Address

          SRM Institute of Science & Technology,
          University Building, C – Block,
          No.1, 100 Feet Road,
          Jawaharlal Nehru Salai,
          Adjacent to SIMS Hospital,
          Vadapalani, Chennai – 600026

          Engineering & Technology

          Facebook-f Linkedin-in Twitter Instagram Youtube

          Management Studies

          Facebook-f Linkedin-in Twitter Instagram Youtube

          Science & Humanities

          Facebook-f Instagram Youtube

          For any queries & complaints,
          Kindly contact
          Dr. S. Ramachandran
          Director Academics

          © Copyrights 2023. All Rights Reserved by SRMIST Vadapalani.
          Privacy Policy