• Awareness of Metaverse, Augmented Reality and Virtual reality: A Study with reference to Gen Z, Scandinavian Journal of Information Systems, Vol. 35, Issue 1. Sept. 2023. (SCOPUS)
• Stretching beyond Big Data for Successful Digital Marketing – Accepted for Publication – Nova
  Science Publishers, USA. (SCOPUS Indexed), September 2023. (SCOPUS)
• Transforming agriculture with IoT for Precision Agriculture and Sustainable Crop Management
  – Accepted for Publication, Bentham Science (SCOPUS Indexed), September 2023. (SCOPUS)
• Artificial Intelligence Marketing – Book Chapter – “REVIVING STRATEGIES ON TRADE & COMMERCE IN THE EMERGING ECONOMIES”, BIHER University, April 2023, ISBN-978-93-5891-591-4 – pp 17.
• Methods of Using Artificial Intelligence to detect the boundaries of Melanoma, Cardiometry
  Journal, No. 26, Feb. 2023.
• WOMEN AND POLITICS IN INDIA – A BRIGHT DISTANT STAR, Book Chapter – Socio – Political Legal Cultural transformation of women in western Himalaya: Issues and Challenges, Career Point University, Himachal Pradesh, March 2022.
• Smashing the Glass Ceiling for Women Empowerment. Book Chapter – “Empowering Women”,
  Dr MGR Educational and Research Institute. March 2022.
• E-Service Quality Models: A Literature Review, International Journal on Global Business
  Management and Research Volume 10, Issue 2, October 2021. ISSN 2278 -8425. Pp 46 – 51.
• An Association of Education and Income with Convenient Payment Mode in the E-tail Industry
  during COVID Pandemic, International Journal of Management Research and Social Science,
  8(3),139-142.2021
• Social Commerce Constructs And Trust As Influencers Of Consumer Decision Making With
  Reference To Fashion E-Tailing , International Working Conference on Transfer and Diffusion of
  IT, 371-383. December 2020. SPRINGER. (SCOPUS)
• “A – Z” Necessitate Competencies for Women In Entrepreneurial World – Conceptual Review,
  Women Entrepreneurship – Problems And Prospects, October 2019. KAAV Publications, Delhi.
• A Study On The Role Of Social Commerce Constructs For Shopping Fashion Products,
  International Journal of Civil Engineering and Technology IJCIET, Vol. 9, Iss.1, Jan. 2018 pp. 508 to 518 ISSN Print: 0976-6308 and ISSN Online: 0976- 6316 (SCOPUS).
• An Empirical Analysis On Policing Impacts-Is Cop’s Facing Difficulty In Balancing Their Work
  And Life, Jour of Adv Research in Dynamical & Control Systems, Vol. 9, No. 8, Aug. 2017, pp: 108– 116. ISSN 1943-023X (SCOPUS).
• Advertisements impact on body image investment practices of women in India, Mass Communicator – International Journal of Communication Studies (ANNEXURE 1), Vol. 11 –
  Number 1, Jagannath International Management School, New Delhi, January – March 2017, ISSN
  No. 0973 – 9688, Pp : 33 – 36.
• Public Awareness and Perception towards Swacch Bharat Abhiyan – Clean India Movement in
  Dynamics of Public Administration Journal, December 2015, Vol. 32, Issue: 2, pp. 171 – 177. ISSN:0975-3907 Online ISSN: 0976-0733. DOI: 10.5958/0976- 0733.2015.00013.9
• Numbers Do The Magic: Fast Tracking The Game – Teaching Case Study published in IPBJ –
  International Post Graduate Business Journal vol. 5 (Special Issues) (2), 99-112 (2013). published
  by Othman Yeop Abdullah Graduate School of Business (OYAGSB), Universiti Utara Malaysia.
• Public Perception and Attitude towards Solar Energy Harnessing System, Uttaranchal Business
  Review published by Uttaranchal University. Vol. 3, Issue – 2, December 2013. ISSN – 2277 –
  1816.
• Trainee Seafarers/Mariners Perception towards a Career in Sailing, AMET International Journal
  of Management published by AMET University Issue 6: July-Dec. 2013. Vol.6 – No.3 ISSN: 2231-
  6779.
• Requirements Analysis for Disaster Recovery Planning at Integral Coach Factory, Chennai, The
  Journal of Institute of Public Enterprise, Vol. 36, No. 1 & 2, Institute of Public Enterprise,
  Hyderabad, January – June 2013. ISSN 0971-1836. Abstract available online:
  http://www.ipeindia.org/main/uploads/IPE/JIPE/JIPE_36_12_7.pdf
• Productivity Improvement: A Work Study Analysis at the Audio Division of Hyundai Mobis
  India Ltd, IUP Journal of Operations Management, ICFAI University. Aug. 2013. ISSN. 0972-6888. Available online: http://www.iupindia.in/1308/Operations%20Management/Productivity_Improvement.html
• Profiling Of Stock Market Investors in Chennai – KHOJ Journal of Indian Management Research
  and Practices, MAEER – MIT SCHOOL OF MANAGEMENT, PUNE. ISSN 0976-8262. 2013.
• Effectiveness of Japanese Manufacturing Techniques At Lucas TVS Ltd. – Chennai, Journal of
  Management and Science, Issue No. 12, Vol. III April 2013. pp 150 – 157. Print ISSN: 2249-1260,
  Online ISSN: 2250- 1819.
• Effectiveness of Performance Management System at Defense Quality Assurance Organization
  – DGQA, GJCM – Global Journal of Contemporary Management, Doon Business School,
  Deharadun. ISSN 2249-1899, Vol. II, No. 2, December 2012.
• Comparative Analysis of SHG – Bank Linkage Among Selected Banks In Tamil Nadu, QUEST bi-annual refereed Journal of Management and Research, Tolani Inst. of Mgt. Studies, Gujarat, Vol. III, Issue I,December 2012, pp 65 – 74. ISSN-0976-3317.
• Body Image Dissatisfaction among Married Women in India – Impact of Mass Media, Journal of
  Media Studies Vol. 27(2): July 2012 149-165 © 2010 ICS Publications www.jms.edu.pk,
  PAKISTAN.
• Advertisement Pressure And Its Impact On Body Dissatisfaction And Body Image Perception Of Women In India: A Review Of Current Research, Global Media Journal – Indian Edition, Kolkata University, Summer Issue / June 2012 Vol. 3/No.1. ISSN 2249-5835

• E-Service Quality Strategies on E-Tailing in COVID Scenario, Proceedings of the 2nd International
  Multidisciplinary Conference on Information Science, Management Research and Social Sciences
  (ICISMRSS – 2021), Alpha Arts and Science College.
• Management Lessons from The Epic Ramayana, Incon on Mythology: In literature and Culture,
  Shankarlal Sundarbai Shasun Jain College for women, March 2021.

• Smart watch for workers to prevent major gas leakage accidents in India. Design Accepted and
  Published 2022. Patent No. 202241010125
• Machine Learning based paralytic patient health monitoring technology, Design Accepted and
  Published May 2022.
• A System to Analyze the Employee Performance and to Simulate the Leadership Quality of an
  Individual in an Organization. Application Number: 350114-001, CBR No. 207939.

• TOTAL QUALITY MANAGEMENT, Thakur Publishers, Lucknow. ISBN 978- 9382249- 22-1. Dec.
  2013. REPRINT ISBN: ISBN – 9789387093317
• MARKETING MANAGEMENT, Deccan International Academic Publishers. February 2023. ISBN 978-81-962206-0-0 EDITORIAL VOLUME / RESPONSIVE BOOK
• HOLISTIC RESEARCH PERSPECTIVES, 4 th Edition, Bonfring Publishers, Coimbatore, Tamil Nadu, India, August 2019 (ISBN: 978-938-78-6282-1).
• GLOBAL BUSINESS STRATEGY IN COMPETITIVE ENVIRONMENT, Kalaignan publishers. ISBN No.978 – 93 – 80627 – 18 – 2. Sept. 2009.
• IMPACT OF ECONOMIC CRISIS IN GLOBAL BUSINESS SCENARIO, Anuragam Publishers. Sept. 2011.

• NITTTR – 8 Modules
• NPTEL – Courses

• Faculty Awards Jury Panelist – ASET Journal – September 5 th , 2023.
• Jury Panelist – Model G20 YuvaManthan – Sairam Homoeopathy Medical College, Chennai.
  18.08.2023.
• Guest Speaker – One day Workshop on Artificial Intelligence for Corporate Management – Ethiraj College for Women, Chennai. 07 th Aug. 2023.
• WIE Day 2023 Guest Speaker, organized by IEEE student branch, Jeppiar Engineering College, Chennai – 16 th July 2023.
• Guest Speaker – No drug Campaign – Somangalam Government School, Chennai.
• Keynote speaker – International Seminar on Sustainable Development & Green Business Models – ASET College of Science and Technology in association with Institute of Rail Transport, New Delhi, Jan.31, 2023.
• Chief Guest – Paper Presentation – COMMEX 2022 – National Level Inter-Collegiate Event – SRM Institute of Science and Technology – Ramapuram, Chennai – 23.09.2022.
• Chief Guest – Womens Day Celebrations – TIEMA – Thirumudivakkam Industrial Estate Manufacturers Association. 11.03.2022
• Chief Guest – Womens Day Celebrations – Sai Ram Homoeopathy College, Chennai – 12.03.2022.
• Valedictory Keynote Speaker – International Conference on International Conference on
  Contemporary Researches in Engineering, Science, Management & Arts (ICCRESMA) – 27-29 January 2022 – NFED, Coimbatore.
• Session Chair – Technical Session, “International Conference on Emerging Approaches in Business Management – Agile Interdisciplinary Practices” (ICEABM 2021) 26.11.2021, SRMIST Vadapalani, Chennai.
• Impact Lecture series on Entrepreneurship and Innovation, 30.10.2021, Organized by IIC & IQAC, Nazareth College of Arts and Science, Chennai.
• Speaker – Social Entrepreneurship, LEAP (Leadership Experience Action Program), 28 th July 2021, Organized by LEAP, Coimbatore.
• Session Chair – 2 nd International Conference on Emerging Trends in Science, Engineering and Management (ICETSEM), 15 th & 16 th July, 2021, organized by GM Institute of Technology, Davangere, Karnataka, India.
• Session Chair – ATAL FDP – organized by Gurukula Kangri Deemed University, Haridwar, Uttarakand. 21 – 25th May 2021.
• Session Chair at the 1 st INCON on Technology Innovative Educational and Multidisciplinary Skills in the 21 st Century (ICTEMR 2021), 27 th – 28 th March, 2021, organized by Eastern Institute of Technology – Suvarnabhumi, Thailand.
• Addressed the volunteers of BHUMI NGO on Women in Leadership and Management on account of International Womens Day celebrations on March 7 th , 2021 on Zoom Platform.
• International Keynote Speaker for the Global Web Conference on Impact of Engineering, Science & Management on Digital Transformation (IESMDT ‘2021) on 29 & 30 January 2021 Organized by NFED, Chennai.
• Implications of Marketing Strategies on Consumer Behavior – 29th January 2021, Organized by SRM Institute of Science and Technology, Vadapalani Campus, Chennai.
• Key Note Speaker for the Third International Conference on Interdisciplinary Global Applied Research (ICIGAR-2020), Vellore, India.
• Session Speaker – Women in Leadership and Management, at St. Marys College, Thoothukudi – International Seminar on Women Empowerment and Entrepreneurship, 9th December, 2019.
• Womens Day Address – #balanceforbetter, at Caterpillar India Pvt. Ltd., Chennai, 8th March, 2019.
• Session Speaker – Digital Marketing Strategies – 4P’s for Agribusiness – NITTE Deemed University, Manipal, 25 th September 2018.
• Session Chair – MARKETING – 2 nd INCON organized by MEASI Institute of Management. 19th August 2017
• Participated in News7 Tamil KELVI NERAM LIVE Program on June 14th, 2016 – Discussion on Engineering Colleges.
• Resource person – Portrayal of Women in Media, for overseas participants, organized by NITTTR (National Institute of Technical Teachers Training and Research – Ministry of HRD), Taramani – Chennai. 2010.
• Resource Person – Time Management, at Tamil Nadu Police Academy for 400 women commandos (2008 Batch).
• Resource Person – Time Management for Doctors, Madras Medical Mission and Research Hospital, Chennai. 2007.

NIL

• Professor, Sri Sairam Institute of Management Studies, Sri Sairam Engineering College, April 2012 – September 2023.
• Assistant Professor – 4 years, Sri Sairam Institute of Management Studies, Sri Sairam Engineering College, 2008 – April 2012.
• Senior Lecturer – 4 years, Sri Sairam Institute of Management Studies, Sri Sairam Engineering College, 2004 – 2008.
• Lecturer – 4.5 years, Sri Sairam Institute of Management Studies, Sri Sairam Engineering College, 2000 – 2004.
• Lecturer and Management Trainee – Department of Management Studies, Hindustan College of
  Engineering, Nov. 1999 – May 2000

• Programmer Trainee – CBSI (India) Limited (Covansys), Chennai.
• Management Trainee – Hindustan College of Engg., Chennai.
• Market Development Executive at SOLUS RANBAXY PHARMACEUTICALS Ltd., Chennai.