Dr. V. Kiruthiga

Assistant Professor (O.G)Google Scholar Link


  • Ph.D (Human Resource Management)., Anna University, 2017
  • M.B.A (Human Resource Management & Marketing)., Madras University, 2012
  • B.E (Electronics & Communication Engineering)., Anna University, 2010


Human resource Management, Employee relations, Organisational Behavior, Digital Marketing

Research Interests

Digital marketing, Artificial Intelligence in Human resource


Journal Publications

  • Kiruthiga V (2023), Consumer Demeanor in Online Shopping, Journal of Harbin Engineering University, 44(6)
  • Kiruthiga V, (2022), “Smart Technology for Smart Learning”, International Journal of Engineering, Management, and Humanities, Volume 3(1), 74-77.
  • Kiruthiga.V.,(2021),’ Paramount Of Artificial Intelligence Among Human Resource In It Industry’, PSYCHOLOGY AND EDUCATION, 58(2)
  • Kiruthiga V (2020), Social media – A protagonist in marketing, Journal of Engineering Sciences, 11(7)
  • Kiruthiga V (2019), Clout of Colours on Consumer Food Choices, International Journal of Innovative Technology and Exploring Engineering (IJITEE), 9(1)

Conference Presentation / Publication

  • Radical change in the organizational behavior of human resource using CHATGPT, ‘Digital transformation for business sustainability and growth’, 18th August 2023, Lovely Professional University
  • Growth Strategies amidst challenges of Asian Paints, ‘Emerging trends in Commerce and Management’, 9th November 2022, Sona College of Arts and Science
  • Defy in E-Learning and Ruse to Trounce, 28th August 2021, ICIDR Internation Conference on Social Science, Jaipur

Patents Filed / Published

  • Certificate of Registration for a UK Design. Design number: 6329055 Grant date: 31 January 2024- Computer device to help with human resource management

Books Published

  • Managerial Economics, Rest Publisher, ISBN No:978-81-966857-7-5
  • Social Media Marketing Basics,  Rest Publisher, ISBN No: 978-81-968047-0-1

Workshops / Seminars / FDPs / STTP (Conducted / Attended)

  • Sustainable Development Goals: Challenges and Opportunities, NITTTR, Chandigarh, (21-23 August, 2023)
  • Advanced Research Methodology & Publishing, Assumption College (Autonomous) Changanacherry held from 01st November to 30th November, 2022.
  • Enabling Entrepreneurship and Start up Mindset, AICTE Shri Gobind Singhji Institute of Engineering and Technology (16-20 August, 2021)
  • Leadership Excellance, Department of Corporate Secretaryship and Department of Information Management, (17-23 June 2020)

Resource Person / Chaired Sessions Conferences / Invited Talks


Online Courses Completed

  • Training for Trainers (NPTEL)
  • Consumer Behavior(NPTEL)
  • Research Methodology(Utkal University)


Academic Experience

  • Assistant Professor in the Faculty of Management, SRM IST Vadapalani since July 2017

Other Professional Experience


Achievements and Awards




Other Details