Dr. S. Margaret

Assistant Professor (S.G)Google Scholar Link


  • Ph.D (Marketing)., Anna University CEG, 2022
  • M.B.A (Marketing)., Karunya University, 2010
  • B.Sc (Physics)., Madurai Kamaraj University, 2008


Consumer behavior, Consumer Neuroscience Marketing Management, Strategic Marketing, Retail Management, Brand Management, Digital Marketing, Sales and distribution management, Integrated marketing communication, Customer relationship management, Market Research, Data analysis, Quantitative techniques

Research Interests

Consumer behavior, Green marketing, Food waste behavior, Prosocial Behavior


Journal Publications

  • Margaret Susairaj, Sanjay Mohapatra, Rajalakshmi Subramaniam (2023), Impact of Convenience
    Orientation and Food values on influencing the purchase intention of RTE Foods, Int. J. of Business Innovation and Research (Scopus)
  • Boobalan, K., Sivakumaran, B., & Susairaj, M. (2022). Organic food preferences: A comparison of
    American and Indian consumers. Food Quality and Preference, 101, 104627 (ABDC-A)
  • Margaret Susairaj, Sanjay Mohapatra, Rajalakshmi Subramaniam (2021), Entrepreneurial
    Leadership and its impact on Agile Project Management, Int. J. of Enterprise Network Management V14 N3 2023 Research (ABDC-B)
  • Margaret Susairaj, Senthilkumar The Mediating Effect of Perceived Knowledge, Subjective Norms
    Health Consciousness on Willingness to consume Functional Foods in India. Taga, Volume 14 P 1101-1120, D 2018 (Annexure Anna University)
  • Margaret Susairaj, Deepika, Senthilkumar (2018), A moderating effect of interruption factor
    between user attitude and intention towards smartphone applications international journal of pure
    and applied mathematics, Volume 118, no. 9, p 603-616, d 2018(Scopus)

Conference Presentation / Publication

  • Presented in NASMEI conference, Greatlakes Chennai
  • Attended conference PIMR XV International Conference 2021 on the theme “Rethinking Business Strategies, Entrepreneurial Challenges and Societal Values in a Changed Global Scenario”.

Patents Filed / Published


Books Published


Workshops / Seminars / FDPs / STTP (Conducted / Attended)

  • Attended workshop on Research Approaches and methods in management IIT Bombay
  • Attended workshop on Scale development by Vipin workshop by INDAM
  • Special lecture on “How-to do-good research” Organized by Centre for research, Centre for
    International Affairs and Crystal growth center, Anna University during August at Crystal Centre, CEG, Anna University, Chennai.
  • Participated in the workshop titled Data Analysis for research in management and social sciences
    organized by Centre for Distance Education Anna University Chennai from Reading a Research Paper critically and creatively Prof Sridharan (NIT Calicut) Department Of Industrial Engineering Anna University Chennai.

Resource Person / Chaired Sessions Conferences / Invited Talks


Online Courses Completed



Academic Experience

  • 2021-2023 – Junior faculty Marketing Great lakes institute of management
  • 2020-2021 – Worked as a Teaching Assistant LIBA.
  • 2015 – 2021 Worked as a Full time RESEARCH SCHOLAR (Marketing) Anna university Chennai.

Other Professional Experience

  • 2013 to 2018 – Freelancer Data Analyst working in Taalash research Consultancy
  • 2011-2013 March – Worked as Unit manager with “STATE BANK OF INDIA LIFE INSURANCE CO LTD”
  • 2010 – 2011 – Worked as Assistant Manager Sales “FUTURE GENERALI INDIA LIFE INSURANCE PVT LTD”, Madurai.

Achievements and Awards

  • Best paper award in marketing at Prestige Conference



Other Details