• Reena Gabriel and Bhuvaneshwari .G(2020), “Factors affecting marketing effectiveness of ice-cream in Chennai city ; a study among selected marketing executives from the industry”, International Journal of Disaster Recovery and Business Continuity(Science and Engineering Research Support Society) ,ISSN: 2005-4289, Volume11,Page No:1357-1363
• Reena Gabriel and Bhuvaneshwari .G(2020), “Does A brand celebrity persuade the buyer behaviour in ice-cream marketing? -An empirical study among the selected individuals from Chennai”, Test Engineering and Management(The Mattingley Publishing Co. Inc),ISSN: 0193-4120, Vol.83,pp. 23296-23305
• Reena Gabriel and Bhuvaneshwari .G(2020), “Factors of brand celebrity attributes, product attributes, celebrity information persuade the buyer buying behaviour in ice cream; A study with special reference to selected consumers from chennai city”, GIS Business ( Eduindex), ISSN:1430-3663, Vol 15,Issue 5
• Reena Gabriel and Bhuvaneshwari .G(2020), “A study and analysis of brand measurement and management among FMCG products”, Journal of the social sciences(Academic Publication Council) E-ISSN 0975*8935,P-ISSN:02531097, VOL 202,pp.727-733
• Reena Gabriel and Bhuvaneshwari .G(2020) ,“Impact of brand celebrity on buyer buying behavior with reference to packed ice-creams. Chennai” Samzodhana Journal of Management Research (Easwari Engg.), ISSN 2347 -4270,Vol 12.April 2020,92-98
• Reena Gabriel (2024), Effective Brand Building in Metaverse Platform: Consumer-Based Brand Equity in a Virtual World (CBBE), Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms, IGI Global Publishing, |Pages: 320, DOI: 10.4018/979-8-3693-1866-9 ISBN13: 9798369318669|EISBN13: 9798369318676

• Reena Gabriel and Bhuvaneshwari .G(2020)“Impact of brand celebrity on the buyer buying behaviour towards ice cream An analysis using SEM model”, Icon Impact of covid 19 on Indian economy (Sairam Engg.), ISSN:978-81-947149-0-3, 202-216
• Conference ICRBSS Publication with ISBN 978-81-19653-64-65 “SustainableMilk Procurement Practices- A case of Hatsun Agro Product Ltd 316/320

NIL

NIL

NIL

NIL

NIL

• 0.5 years

• DGM – Marketing 2012 to 2023 – Hatsun Agro Product Ltd
• Group Product manager 2007 to 2012 – Amrutanjan Healthcare Ltd