Dr. Challapalli Praseeda

praseedc@srmist.edu.in

Education

Ph.D. (Management) from Andhra University, Visakhapatnam, AP
MBA, Andhra University, Visakhapatnam, AP
NET
MHRM, Andhra University, Visakhapatnam, AP
BA, Andhra University, Visakhapatnam, AP

Courses

Human Resource Management, International Human Resource Management, Strategic Management, Managerial communication, Organizational Behaviour, Human Resource Development, Employee Engagement, Training and Development, Change Management, Industrial Law, Wages and Salary Administration, Human Resource Planning, HR Audit and Accounting, Retail Management, Advertising and Sales Promotion, Supply Chain Management, Retail Management, Retail Brand Management, Sales and distribution management, Marketing management

Research Interests

Human Resource Management, Corporate Social Responsibility, Gender Issues, Language and Communication, SRI

Credentials

Journal Publications

With Mohana Sundari V – “Emotional Intelligence And Student Employability – A Gender-Based
Perspective, accepted for publication in the Manager-The British Journal of Administrative Management (ADBC)
With Haritha B , Online Learning in Pandemic – An Analysis of Parental Perspective (2021). YMER, Vol 20. Issue 12. Dec 2021, ISSN 0044 0477, Scopus active. Care UGC group II Journal, 733-747 (second author) Impact factor- less 1 , plagiarism- 10 to 40% ,
With Mohana Sundari V – “Moderating Role of Emotional Intelligence on the Influencing Role of Family on Student Employability “. YMER, Vol 20. Issue 12. Dec 2021, ISSN 0044 0477,Scopus active. Care UGC group II Journal, Pp: 666-682 (Second author) IF- less 1, Plagiarism-10 to 40%
With Mohana Sundari V – “The Human Costs of Technostress – From Distress to Eustress”, International Journal of Interdisciplinary Global Studies ISSN No: 2324-755X Volume: 14, Issue No: 04, Oct-Dec’ 2020. (First Author) Pp: 400-411. Scopus and Elsiver Indexing. (First Author)
With Mohana Sundari V . “Education and Employability a Critical Analysis” – Solid State technology, Volume 63, issue 2s, 2020, ISSN 0038111X, Cite score – 0.3 , Scopus (Second author), Pp: 8321-8334
With P Jayaraman. “Role of Motivational Drives in Developing Attitude Towards Entrepreneurship Intention Among Post Graduate Management Students”, Solid State technology, Volume 63, issue 2s, 2020, ISSN 0038111X, Cite score – 0.3 , Socpus (Second author)
With P Jayaraman. “Looking At Entrepreneurship Using Thirukkural Lens – An Epistemological Approach”Journal of Critical Reviews, Volume 7, Issue 12, ISSN – 2394-5125, Pp: 2794-2799. Scopus (Second Author)
With Mohana Sundari V – Moderating Effect of Emotional Intelligence on the Relationship between Institutional Factors and Employability, TEST Engineering and Management, ISSSN: 01934120 Scopus listed, Vol: 83, May-June 2020) (Second Author) Pg 16087-16095
With Niranjani Ruba. “Implications of National Cultural Dimensions on Team Performance: A Case Study of Indian Automotive Industry, TEST Engineering and Management, ISSSN: 01934120 Scopus listed, Vol: 83, May-June 2020) (Second Author) Pp: 15883 – 15895
With P Jayaraman. “Entrepreneurship for Sustainable Development-A paradigm Shift”, INFOKARA RESEARCH, Volume 8, Issue 11, November 2019,ISSN: 1021 9056, Pp: 938-943, UGC Care, Group A Journal.
Microfinance a Strategic Tool for Financial Inclusion, New Horizons – A Multidisciplinary Research Journal, Vol: XVI (ISSN: 2277-5218) UGC CARE list journal. Aug 2019 Pp: 51-68 ( Author) Serial No 32, UGC -CARE List Group 1(Social sciences)
With Mohana Sundari V – Career Development Conundrum of Educational Institutions – An Introspection of Student Talent Management, International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, Volume-8 Issue-4, November 2019, p 897-901 (Second Author) Elsiver Scopus.
With Mohana Sundari V – The Impact Of Emotional Intelligence On Career Aspiration And Employability, Journal Of Engineering, Computing And Architecture, ISSN: 1934-7197, Volume 9, Issue 10, 2019, P 9-18 (Second Author) UGC Care list II, Impact factor: 6.1
With P Jayaraman. “Understanding Edupreneurs – The New Breed of Entrepreneurs”, International Journal of Research and Analytical Reviews, Vol: 6, Special Issue, Aug 2019, Pg 49-53 (Second Author) (UGC Approved) ISSN: 2349-5138
With Meghavannan R. “Analysis of Buying Intention for Green Products among Metro City People by Focusing Chennai City, Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 06-Special Issue, 2019 (Second Author) ISSN: 1943-023X, Pp 799-783, Scopus listed
With Meghavannan R. “A study on Environmental Concerns Among Chennai people with respect to their buying attitude of green products., International Journal of Research and Analytical reviews Special Issue, Feb 2019, E-ISSN 2348-1269, P- ISSN 2349-5138
With Mohana Sundari V – A Study on Relationship between Emotional Intelligence, Ethical Ideology, Job Performance and Employee Engagement in Telangana Autonomous Engineering Colleges, “Quality-Access to Success” Journal ;7Vol. 20, No. 168, Pg 73-78 February 2019, a scientific publication of management systems, ISSN 1582-2559, indexed in WEB OF SCIENCE – ESCI, SCOPUS, EBSCO, Cabell’s Directories and PROQUEST international databases (Second Author)
“Socially Responsible Investing, Microfinance, and Banking –Creating Value by Synergy”, Indian Journal of Corporate Governance, Sage Publications. 11(1) 69-87, June 2018, UGC NO: 261, ISSN: 0974-6862, Cite Score 0.700, Snip Value-0.752 (Author)
Emotional Intelligence, Job Stress: The Role of work Performance”, Emperor Journal of Finance and Management Research (EIJFMR), Volume IV, Special Edition, March 2018 (UGC Approved ), ISSN: 2395-5929 (Second Author) Impact Factor 1.12 (2018), Pp: n209-217.
With B Krishna Kumari. “Employee Engagement and the PSU-An Exploratory Study into some Causal Influences”. International Journal of Advanced Research in Management, ISSN: 0976 – 6324 Volume 8, Issue 2, April-June 2017. Impact Factor : 6.9 (First Author)pp: 23-40
With Meghavannan R. “The Impact Of Ecological Consciousness On Consumer Buying Behaviour Of Green Products – An Empirical Study From India”, International Journal of Applied Engineering Research ISSN 0973-4562 Volume 10, Number 17 (2015) pp 38526-38535 (SCOPUS). Impact Factor 0.14 (Second Author)
“SHRM – A Strategic Tool for Organizational Effectiveness”, IFRSA Business Review (IBR), March 2014, Vol: 4, Issue: 1 (SCOPUS). Impact Factor: 3.145, e-ISSN 2249-5444, published by IPER (Author) pp: 54-60
Inclusive Diversity –Towards Developing Diversity Management as a Strategic HR Tool, GITAM Journal of Management, Volume12, No:3, July Sept 2014, pg:115-139. (Google Scholar) Impact Factor 6.07, ISSN No.0972-740X ( Author)
“CSR an Altruistic Alternative for Corporate Branding: A Trend Analysis”, The IQRA International Management Journal ISSN 2277 – 4211 : IIM Journal Vol. 1, No. 1, July-December—2012. Impact Factor:6.43 ( Author)
With K Sekhar. “Measuring Corporate Social Responsibility – Some Perspectives”. GITAM Journal of Management, Volume – 8, No. I, 2010, ISSN: 0972-740X. (Google Scholar). ( Author) Pp: 156-166
With K Sekhar. “Gandhi Hindustani, Nationalist Movement, and Linguistic Unity”. Gandhi Marg, June- September, ISSN: 0016-4437, Vol 30, No. II, 2007. (Second Author) Pp: 183-201 – Serial No 10, UGC -CARE List Group 1; (Multidisciplinary)

Conference Presentation / Publication

Global Evidence of Pandemic Effects on Educational Disruption. E3S Web of Conferences 387, 04007 (2023) https://doi.org/10.1051/e3sconf/202338704007 ICSERET-2023 (Second Author).
Impact of Covid 19 on Behavioural Dimensions of Doctors – A Qualitative Study. Manager – The British Journal of Administrative Management ISSN – 1746 1278 Volume 59 Issue 158 Jan 2023. 4-12 (First Author).
Emotional Intelligence and Student Employability – A Gender-Based Perspective, accepted for publicationin the Manager-The British Journal of Administrative Management ISSN 1746 – 1278 (ABDC Journal). Nov 2022 Vol 58 Issue 156, Pages 131 to 141.
Impact Of Green Lifestyle on Buying Behaviour of Generation Z. YMER, 22(02), 1371–1395. ISSN 0044 0477, Scopus active. Care UGC group II Journal, (Second Author).
The National Education Policy 2020- A Comparative Review YMER, Vol 22. Issue 01. Dec 2022, ISSN 0044 0477, Scopus active. Care UGC group II Journal, 722-731 (second author) Impact factor- less1, plagiarism- 10 to 4%. Jan 2023 DoI: 10.37896/YMER22.01/57.
Online Learning in Pandemic – An Analysis of Parental Perspective (2021). YMER, Vol 20. Issue 12. Dec 2021, ISSN 0044 0477, Scopus active. Care UGC group II Journal, 733-747 (second author) Impact factor- less 1 , plagiarism- 10 to 40% . DoI: 10.37896/YMER20.12/67
Cultural Dynamics in Banking Sector – A Case Study of Visakhaptnam — National Conference on Business Research, November 16-17, 2002, PSG Institute of Management, Coimbatore, TamilNadu.
Designing a Performance Management Model – National Symposium on Performance Management for Competitive Advantage, Institute of Public enterprise, Osmania University, 5th to 6th September 2003 – pp: 130 -138
Women Employment and Linkages to Location – Indian Social Science Congress, January 2003, Andhra University, Visakhapatnam.
Disinvestment and its Implications for Social Security – Some Issues, Seminar on Disinvestment, 25-26 July 2003, IIAM, Visakhapatnam.
Human Resource Development Dynamics in PSUs – A Case Study Second National Conference on Business Research November 28-29, 2003 Department of Management Sciences, PSG College of Technology, Coimbatore.
A Study of India’s Politico Economic Relations with some BIMSTEC Countries. National Seminar on BIMESTEC: Towards a Bay of Bengal Economic Community, November 19th, 2005. Center for SAARC Studies, Andhra University, Visakhapatnam.
Disaster Management: A Perspective on Indian Concerns, National Seminar on BIMESTEC: Towards a Bay of Bengal Economic Community, November 19th, 2005. Center for SAARC Studies, Andhra University, Visakhapatnam.
Staffing in the Era of Service Sector, National Seminar on Business Research, December 2nd and 3rd 2005. PSG Institute of Technology and Management, Coimbatore.
Sixth Asia Pacific ABC Conference on Management Communication- Indian Institute of Management, Ahmedabad. Dec 14-15, 2006.
WTO, Trade and Environment-BIMSTEC An Emerging Alternative at National Seminar on WTO Provisions on Trade and Environment, organized by the School of Economics, Devi Ahalya Viswa Vidyalaya, Indore, 15th-16th February,2008.
On Whistle Blowing and Whistle Blowers – A Diagnostic Approach to Human Resource Management Dimensions of Whistle Blowing International Conference on Corporate Governance, organized by Institute of Public Enterprise, Hyderabad, 12th and 13the February, 2009
Emerging Role of HR Manager – Seminar on HRD Embedded Synergy On Corporate Performance, organized by Pydah College of Engineering and Technology, 13th December 2008.
Corporate Social Responsibility – A Reality Check with Reference to India International Conference on Management Research – 13th and 14th , 2010 February, Bharathidasan Institute of Management and Research, Trichirapalli.
Civic Engagement and Youth Dynamics – The Anna Factor, National Seminar on Youth and Volunteerism, Aug 22rd and 23rd 2011. Rajiv Gandhi National Institute for Youth Development, Sriperumbudur, Chennai.
CSR- A Tool for Building Responsible Brands, National Seminar on Rise of Indian Brands, 7th and 8th of September, 2011, SRM B School, Vadapalani, Chennai
MMA Women Managers Convention 2012 – 10thMarch 2012Chennai.
Socially Responsible Investment – An Emerging Strategic Alternative, International Conference on Global Strategies for Emergent India, IIM Kozhikode, Dec 27th and 28th 2012.
Indian Women in Higher Education – A Search For Academic Identity, Global Conference on Women Leadership, conducted by the School of Management, SRM University, on 21 and 22ndFebruary, 2013
Inclusive Diversity – Towards Developing Diversity Management As a Strategic HR Tool, IIMA FDP Alumni conference on Ethics and Social Responsibility of Business, 20th and 21st Decemebr 2013, GIM, GITAM, Visakhapatnam.
“Employee Engagement and the PSU – An Exploratory Study into Some Causal Influences” 3rd International Conference on Human Resource Management, IBS, Hyderabad, 10th to 11th March, 2016.
“CSR as a branding Tool – A meta analysis”, National Seminar on Corporate Social responsibility in India: Strategies for Inclusive Development”. 17th and 18th march 2017, Andhra University, Visakhapatnam.
“Socially Responsible Investment – A Disruptive Innovation?”, International Conference on Business, Economics and Sustainable Development (ICBESD 2018), Organised by Department of Business and Sustainability, TERI School of Advanced Studies. 22-23rd February, 2018.
A Study Of Emotional Intelligence As A Moderating Factor In Career Choice And Career Development Of Post Graduate Students – Research Day, SRMIST Katankulathur, March 2018
“Women and Sustainable development – A Critique”, National Conference on Gender and Development, 8th and 9th March 2018, Rajiv Gandhi National Institute for Youth Development, Chennai, Tamilnadu.
“A Study on Stereotyped Role Portrayal of Women in Tamil Television Commercials”, National Conference on Gender and Development, 8th and 9th March 2018, Rajiv Gandhi National Institute for Youth Development, Chennai, Tamilnadu. (Second Author)
“Microfinance A Strategic Alternative Tool For Financial Inclusion – A Case Study”, International Conference on Technological Innovations in Management Ecosystem”, 26th and 27th of July 2018, GITAM Institute of Management, GITAM, Visakhapatnam, Andhra Pradesh.
Participated in the one day Seminar on Safety of Women, organized by UGC SAKSHAM, SRM Institute of Science and Technology, Vadapalani campus and Sanju Women’s Welfarre Assn, Chennai on 30th March 2019.
Emotional Intelligence as the Moderator of Relationship Between Student Career Aspirations and Employability; National Conference on Emerging Approaches in Business Management – Divergent Perspectives and Dimensions (NCEABM) organized by Department of Management Studies, SRMIST, Vadapalani Campus on 9th Aug 2019. (Second Author)
Looking at Entrepreneurship Through the Tirukurral Lens, National Conference on Emerging Approaches in Business Management – Divergent Perspectives and Dimensions (NCEABM) organized by Department of Management Studies, SRMIST, Vadapalani Campus on 9th Aug 2019. (Second Author)
Understanding Edupreneurs – The New Breed of Entrepreneurs; National Conference on Emerging Approaches in Business Management – Divergent Perspectives and Dimensions (NCEABM) organized by Department of Management Studies, SRMIST, Vadapalani Campus on 9th Aug 2019. (Second Author)
Impact of Green HRM. National Conference on Emerging Approaches in Business Management – Divergent Perspectives and Dimensions (NCEABM) organized by Department of Management Studies, SRMIST, Vadapalani Campus on 9th Aug 2019. (Second Author)
Implications of National Cultural Dimensions on Team Performance : A Case Study of Indian Automotive Industry. National Conference on Emerging Approaches in Business Management – Divergent Perspectives and Dimensions (NCEABM) organized by Department of Management Studies, SRMIST, Vadapalani Campus on 9th Aug 2019. (Second Author)
A Study on the moderating effect of Cultural Dimensions on Job Related Diversity and Team Performance in Indian Automotive Industry, National Conference on Change Management Practices in Business: Challenges and Opportunities, (NCCMPB), Organized by Vel’s University, Pallavaram, on 11th and 12th Dec 2019. (Second Author)
Business Success in an Era of Globalisation Through Values and Ethics, , National Conference on Change Management Practices in Business: Challenges and Opportunities, (NCCMPB), Organized by Vel’s University, Pallavaram, on 11th and 12th Dec 2019. (Second Author)
The Human Costs of Techno Stress – From Eustress to Distress” for the 11th International conference 2019, Department of Management (HR Specialization) Prestige Institute of Management, Gwalior, MP, 27 to 29th DEC 2019.
Indian Concept of Entrepreneurship – Evolution and Impact of Business Communities in Tamil Nadu, 11th International conference 2019, Department of Management (HR Specialization) Prestige Institute of Management, Gwalior, MP, 27 to 29th DEC 2019. (Second Author)
Challenges of Student Diversity in Educational Institutions, presented in National Conference on Business Intelligence for Sustainable Development – NCBI 2020 organised by Department of Management Science, S A Engineering College, February 2020. (Second Author)
Education and Employability – A critical analysis, presented at International Conference on Emerging Approaches to Business Management 2021 at DoMS, SRMIST, Vadapalani Campus on 15th Oct 2020
HR Analytics and Organisational Performance – presented at International Conference on Emerging Approaches to Business Management 2020 at DoMS, SRMIST, Vadapalani Campus on 16th Oct 2020
Work-life Balance and Its Impact on Employee Loyalty, presented at International Conference on Emerging Approaches to Business Management 2020 at DoMS, SRMIST, Vadapalani Campus on 16th Oct 2020
Online Education the New Normal in Academic Scenario?, presented at International Conference on Emerging Approaches to Business Management 2021 at DoMS, SRMIST, Vadapalani Campus on 16th Oct 2020
Typology of Entrepreneurship a Historical Perspective, presented at International Conference on Emerging Approaches to Business Management 2020 at DoMS, SRMIST, Vadapalani Campus on 16th Oct 2020
Moderating Role of Emotional Intelligence between Family Dimensions and Employability of Students, International Conference of Re Inventing Business Practices, Start Ups and Sustainability, 15th July 2021, DoMS, SRMIST, Vadapalani Campus and University of Nizwa.
Employee perception of HR Practices and Culture at Suvai Flours and Spices, Chennai. International Conference of Re Inventing Business Practices, Start Ups and Sustainability, 15th July 2021, DoMS, SRMIST, Vadapalani Campus and University of Nizwa.
Parents Perception of Online Learning During the Covid 19 Pandemic. International Conference of Re Inventing Business Practices, Start Ups and Sustainability, 15th July 2021, DoMS, SRMIST, Vadapalani Campus and University of Nizwa.
Cross cultural dynamics on the teaching learning climate in the wake of pandemic. International Conference on Emerging Approaches in Business Management – Agile Interdisciplinary Practices (ICEABM 2021), 26th November 2021 SRMIST, Vadapalani Campus
Agile HR practices in the new normal – Adopting Scrum methodology. International Conference on Emerging Approaches in Business Management – Agile Interdisciplinary Practices (ICEABM 2021), SRMIST, Vadapalani Campus 26th November 2021
Moderating role of Emotional Intelligence on the influencing role of family on student employability. International Conference on Emerging Approaches in Business Management – Agile Interdisciplinary Practices (ICEABM 2021), SRMIST, Vadapalani Campus 26th November 2021
Agile Teaching and Learning in Schools: A Case Study of Chennai, International Conference on Emerging Approaches in Business Management – Agile Interdisciplinary Practices (ICEABM 2021), SRMIST, Vadapalani Campus 26th November 2021
Impact of Artificial Intelligence on Teachers Performance in Covid Scenario. Sangamam the Scholars Summit, Department of Management Studies, SRMIST, Vadapalani Campus, 4th May 2022
Individual Behavioural Dimensions and Covid – A study with Reference to Frontline workers. Sangamam the Scholars Summit, Department of Management Studies, SRMIST, Vadapalani Campus, 4th May 2022.
Corporate for Covid – Corporate Strategies for Crisis Management. Two-day International Conference on Innovative Practices in Commerce, Management, Humanities and Technology – IPCMHT 22, organized by Patrician College of Arts and Science, held on 25^th and 26^th August 2022.
Virtual Learning Environment – An Enquiry into Student Attitude. Two-day International Conference on Innovative Practices in Commerce, Management, Humanities, and Technology – IPCMHT 22, organized by Patrician College of Arts and Science, held on 25^th and 26^th August 2022.
Corporate Strategies During Covid – A Paradigm Shift, International Conference on Fostering Digital Transformation for Sustainable Socio-Economic Development, organized by School of Management, Shastra deemed University, Thanjavur Tamilnadu. 21^st September 2022.
Media Led Vicarious Traumatisation in Homemakers During Covid – 2019, Presented At IMSICON, Ghaziabad, on 29^th April 2023.
The Impact of Perceived Family Support on Geriatric Anxiety and Quality of Life Among Elderly during Covid 19 – A Serial Mediation Analysis, Presented At FDP Conference Cum Reunion, IIM Ahmedabad may 26-27, 2023.

Patents Filed / Published

Patent Published

Knowledge Management System For Effective Knowledge Sharing And Collaboration – Application Number: 202341028085 A, The Patent Office Journal No. 18/2023 Dated 05/05/2023

Reviewer

Gender in Management – An International Journal, Elsevier Publication. Article reviewed: “Asymmetric institutions and norms: Perspectives from social media on women at board levels in Nigerian private banks”. Sept 2022.

Books Published

Workshops / Seminars / FDPs / STTP (Conducted/ Attended)

Co Convener of the “Seminar on HRD Embedded Synergy for Corporate Performance”,
conducted by Pydah College of Engineering and Technology, Visakhapatnam, 13 th December
2008.
Convener of the “Seminar on Business Ethics and Human Values”, conducted by GITAM
Institute of Management, GITAM University, 26 th and 27 th March 2010.
Convener of the Round Table conference on Designing HRM Programs to Develop High
Performing HR Professionals, 23 rd October 2010, conducted by GITAM Institute of
Management, GITAM University, Visakhapatnam, Andhra Pradesh
Conference coordinator of the International Conference on “Transformation of Human Resource
Management”, conducted by GITAM Institute of Management, on 5 th and 6 th of December, 2010,
GITAM University, Visakhapatnam, Andhra Pradesh
Global Conference on Women Leadership- in-charge of panel on “Women in Service Sector”,
21 st and 22 nd Feb, 2013, SRM University.
Organised a Panel discussion on “Corporate Governance and Corporate Social Responsibility –
Emerging Paradigms” on 30 th of September, SRM B School, SRM University. Vadapalani
Campus, Chennai.
Organised a workshop on Understanding the Role of Training and Development on 17 th of
October, SRM B School, SRM University. Vadapalani Campus, Chennai 2016
Organised a workshop and panel discussion on “ Corporate Social Responsibility – As Corporate
Consciousness for Responsible Business”, on 29 th of September, 2016 SRM B School, SRM
University. Vadapalani Campus, Chennai
Organised one-day Seminar on “Safety of Women”, organized by UGC SAKSHAM, SRM
Institute of Science and Technology, Vadapalani campus and Sanju Women’s Welfarre Assn,
Chennai on 30 th March 2019
National Conference on Emerging Approaches in Business Management – Divergent
Perspectives and Dimensions (NCEABM) organized by the Department of Management Studies,
SRMIST, Vadapalani Campus on 9 th Aug 2019.
Convener ICEABM – International Conference on Emerging Approaches in Business
Management, 2021, 2022
Convener ICRBSS – International Conference on Reinventing Business Practices, Startups and
Sustainability, 2021 , 2022

Resource Person / Chaired Sessions Conferences / Invited Talks

NIL

Online Courses Completed

NIL

Experience

Academic Experience

Head of the Department, College of Management Studies (CoMS), SRM Institute of Science and Technology, Vadpalani, Chennai, from Jan 5st 2021 onwards – beginning of a leadership role”
Professor – College of Management Studies (CoMS), SRM Institute of Science and Technology, Vadpalani, Chennai, from Jan 1st 2018 onwards – “started taking higher administerial assignments like nodal officer SAKSHAM at campus level”
Associate Professor – SRM B School, SRM University, Vadapalani, Chennai, 1st July 2015 onward
Associate Professor – College of Business Administration, King Saud University, Riyadh, Saudi Arabia – 21st of August 2014 to 12th June 2015 (0n Academic Leave from SRM university) – “aimed to gain multicultural exposure to teaching”
Associate Professor – SRM B School, SRM University, Vadapalani, Chennai, 15th June 2011 onwards. “ started doctoral supervision”
Assistant Professor – GITAM Institute of Management, GITAM University, Visakhapatnam, Andhra Pradesh – 8th August 2009 to 30th May 2011 – “added the skills of organizing and attended IIMA FDP”
Associate Professor – Pydah College of Engineering and Technology, Visakhapatnam- July 2007 to July 2009. “ developed focus on research”
Assistant Professor – Integral Institute of Advanced Management (IIAM), Visakhapatnam, 1st February 1997 to 4th June 2007 – “honed the skills of teaching and administration and qualified NET”
Lecturer- MHRM Department, KGRL College, Bhimavaram, Andhra Pradesh – 2nd July 1993 to 26th June 1996.– “early phase of learning to be a teacher”

Other Professional Experience

Involved in the design of course curriculum of courses like Strategic Management, Human Resource
Management, Organization Behaviour
Controller of Examinations for Integral Institute of Advanced Management, Visakhaptnam, Andhra University between 2003 – 2007.
Nodal Officer UGC SAKSHAM for the College of Engineering and Technology, SRMIST, Vadapalani Campus.
Coordinator for Behaviour Counseling from June 2009 to March 2010, GIM, GITAM University,
Coordinator for MBA (HRM), College for Distance Learning, GITAM University, from December 2
009 to May 2011

Achievements and Awards

Best teacher in MBA for HRM for 2011-2012, SRM Institute of Science and Technology, Vadapalani Campus – for organisation Behaviour and Strategic Management
Best teacher in MBA for HRM for 2011-2012, SRM Institute of Science and Technology, Vadapalani Campus
Best teacher in MBA for HRM for 2012 -2013, SRM Institute of Science and Technology, Vadapalani Campus
Selected as an expert by Rajasthan Public Service Commission (RPSC), to act as paper setters, examiners and advisors for various posts in Rajasthan Government.
Reviewer – Gender in Management – An International Journal, Elsevier Publication. Article reviewed: “Asymmetric institutions and norms: Perspectives from social media on women at board levels in Nigerian private banks”. Sept 2022.

Memberships

Permanent member of the HRD Network
Permanent member of the National Institute Personnel Management(NIPM) – L31298
Honorary Additional Secretary National Institute Personnel Management (NIPM). (2011)
The Indian Science Congress Association . Membership Number – A5960

Other Details

Working Papers

With Q Zhang and P B Seetharaman, “Store loyalty as category specific trait – what drives it?” under review at Quantitative Marketing and Economics, 2009
With N Kumar, ” Pricing Strategies: When and Why to Offer Shallow or Deep Discounts?” , 2006

Work in Progress

With N Kumar and R Rao, “Quantifying Loss due to Consumer Stockpiling”

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