Mr. M. Sri Ram Kailash

Assistant ProfessorGoogle Scholar Link

Education

  • M.Phil, Dwaraka Doss Govardhan Doss Vaishnav College, 2022
  • M.Com, Dwaraka Doss Govardhan Doss Vaishnav College, 2021
  • B.Com, Dwaraka Doss Govardhan Doss Vaishnav College, 2017

Courses

International Business, Marketing Management, Human Resource Management, Business Management

Research Interests

Education, Marketing, Consumer Behaviour

Credentials

JOURNAL PUBLICATIONS

  • “The Rise of Ethical Consumerism: Marketing Strategies for the Conscious Buyer” Journal of Harbin
    Engineering University, 44(8), August 2023, ISSN: 1006 – 7043. [Scopus]
  • “A Study On Consumers Brand Preference Towards Perfume in Kanchipuram” International Journal
    of Research and Analysis in Commerce and Management, 2(3), 30 th July 2023, ISSN: 2583 – 2685.

CONFERENCE PRESENTATION / PUBLICATION

  • “Accessibilities and Understanding with respective to online classes especially during Covid in Chennai City” during the International Conference organized by Puducherry Academic Researcher Academy at Puducherry on 10th July 2022.
  • “A study of increase in usage of digital payments on the perspective of accessibility, safety and security” during the International Conference organized by Department of Commerce, University of Madras, Chennai and Department of Commerce, Anna Adarsh College for Women, Chennai on 9 th and 10 th March 2022.

PATENTS FILED / PUBLISHED

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BOOKS PUBLISHED

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WORKSHOPS / SEMINARS / FDPS / STTP (CONDUCTED/ ATTENDED)

  • Participated in International Conference on “The Next Industrial Revolution Industry 5.0 – The
    Focused Solutions for sustainable growth and Development organized by Department of
    Commerce, Dr. M.G.R. Educational and Research Institute on 26 th April 2023.
  • Participated in Five Days Online Workshop on General Paper on Teaching and Research Aptitude organized Global Institute of Statistical Solutions (GISS) from 15 th to 19 th April 2023.

RESOURCE PERSON / CHAIRED SESSIONS CONFERENCES / INVITED TALKS

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ONLINE COURSES COMPLETED

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Experience

Academic Experience

  • Assistant Professor in Department of Commerce at Dr. M.G.R. Educational and Research Institute, 2021 –2022
  • Faculty of MBA Online Degree Course offered by Centre for online Programs, Dr. M.G.R. Educational and Research Institute, 2021 – 2022

Other Professional Experience

  • Operations and Server In charge at Merit Trac Pvt Ltd (Placement Consultancies) 2017 – 2021
  • Appointed as University Representative during the computer-based semester examinations conducted by Sikkim Manipal University from 23.03.2019 to 28.03.2019.
  • Mime and Street Play Trainer since 2017
  • Freelance Graphic Designer and Video Editor since 2015

Achievements and Awards

  • Received Vaishnav Yuva Award from D.G. Vaishnav College during the year 2019.
  • Received Late Dr. D. Paneer Selvam Award for social service in NSS during the year 2018
  • College Gold Medalist – Received “Shri Ramanamoorthy Gold Meda” for Community Service rendered in NSS during the year 2017.
  • Received Yuva Chetna Award for social service during the year 2017.
  • Received Pillar of Vaishnav NSS Award during the year 2017.
  • Received AIM Kalam Award from Awareness India Movement during the year 2017.
  • Received Young Achiever Award from the integrated working journalist welfare association during the year 2016.
  • Received Best Service Boy Award from Ramakrishna Mission During the year 2012.

Memberships

  • Life Member in Indian Accounting Association (IAA), 2023.
  • Life Member in Indian Academic Researchers Association (IARA), 2023.

Other Details

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