Dr. S. Siva

Assistant ProfessorGoogle Scholar Link

Education

  • Ph.D., Commerce, University of Madras, 2022
  • M.Phil., Commerce, University of Madras, 2016
  • M.Com., Islamiah College, 2015
  • B.Com., MazharulUloom College, 2013

Courses

Financial Accounting, Cost and Management Accounting, Business Organization, Business Communication, International Business, Human Resource Management, Organizational Behavior

Research Interests

Business Models and Digital Marketing

Credentials

JOURNAL PUBLICATIONS

  • “Employee Retention Strategy in BPO Companies” in “Journal of Management (JOM) – (UGC Approved Journal), Volume 5, Issue 4, July – August 2018, pp. 50–54; ISSN Print: 2347-3940 and ISSN Online: 2347-3959; Journal Impact Factor (2016): 2.4352.
  • “A Study on the Issues Faced by the Consumers of Online Transport Network Companies” In International Journal of Research and Analytical Reviews (IJRAR) – (UGC Approved Journal), Volume 5 Issue 4 October 2018, pp. 462– 464; ISSN Print: 2349-5138 and ISSN Online: 2348-1269, Journal Impact Factor: 5.75.
  • “The Impact of Emerging Technologies on Higher Education” in Research Review International Journal of Multidisciplinary – (UGC Approved Journal), Special Issue, October 2018, pp. 21–28; ISSN: 2455-3085, Journal Impact Factor: 4.184

CONFERENCE PRESENTATION / PUBLICATION

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PATENTS FILED / PUBLISHED

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BOOKS PUBLISHED

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WORKSHOPS / SEMINARS / FDPS / STTP (CONDUCTED/ ATTENDED)

  • Participated in the One day State Level Seminar on “E-Resources for Education and Research” organized by the Department of Library and Information Sciences held at Islamiah College (Autonomous), Vaniyambadi on 9th March, 2014.
  • Participated in the National Conference on “Finclusion: Current Status, Challenges and opportunities” organized by PG & Research Department of Commerce, Marudhar Kesari Jain College for Women, Vaniyambadi on 29th September, 2014.
  • Participated in the UGC Sponsored International Seminar on “Emerging Trends in Business Excellence and International Business – India’s Perspective”organized by Department of Commerce, University of Madras, Chennai held on 16th September, 2016.
  • Participated in the Two days International Conference on “Contemporary Developments in Business” organized by Commerce and Related Departments held at DRBCCC Hindu College on 10th& 11th February, 2017.
  • Participated in the National Conference on “Gender and Health” organized under UGC-UPE phase II Programme on centre for rural development and Strategic Studies held at Department of Sociology, University of Madras on 3rd March, 2017.
  • Participated in the one-day Seminar on “Goods & Services Tax [GST], Insolvency & Bankruptcy code and Demonetization” organized by Department of Commerce [Accounting & Finance] and Singar Educational trust, Trichy & Chennai, Sir Theagaraya College, Shift-II on 11th March, 2017.
  • Participated in the Ten days “Research Methodology Course for Ph.D Students in Social Sciences” organized by the Indian Council of Social Science Research, Southern Regional Centre (Ministry of Human Resource Development, Government of India), Osmania University Campus, Hyderabad during 19th to 28th of March, 2017.
  • Participated in the First Southern Social Science Congress on “Social Science: New Paradigms towards Sustainable and Prospective Future” held at Institute of Public Enterprise, Hyderabad during 23rd to 25th March, 2017.
  • Participated in the Two Day International Workshop on “Statistical Analysis Using SPSS & AMOS” Organized by the Department of Commerce, University of Madras, Chennai on 4th& 5th January, 2018.
  • Participated in the National Seminar on “Goods and Services Tax in India – A Paradigm Shift” Organized by the Department of Commerce, University of Madras, Chennai on 13th February, 2018.
  • Participated in the National Seminar on “Managing Uphill Battle in Globalised Era” Organized by Department of Commerce, University of Madras, Chennai on 3rd march, 2018.
  • Participated in the one-day Seminar on “Finance Bill 2018 & The Companies (Amendment) Act 2017” Organized by Department of Commerce (General) Sir Theagaraya College, Shift-II, Chennai, Singar Educational trust, Trichy and Global Multidisciplinary Research and Academic Foundation (GMRAF), Chennai on 17th March, 2018.
  • Participated in the UGC Sponsored Short Term Course on “Workshop for Research Scholars on Information Technology held at UGC Human Resource Development Centre (HRDC) and Regional Centres for Capacity Building (RCCB), University of Madras, Chennai during 26th to 28th March, 2018.
  • Participated in the Two Days International Conference on “Emerging Trends in Social, Business and Management Science Research (ICSBMR 2018)” organized by VIT Business School & Department of Technology Management, SMEC,  Vellore Institute of Technology, Vellore held on 15th and 16th June 2018.
  • Participated in the National Conference on “Government Policy and Global Business Trend” organized by the Department of Commerce, St.Ann’s College of Arts and Science, Tindivanam held on 1st September 2018.
  • Participated in the International Conference on “Innovation in Management Practices (ICIMP 2018)” organized by  Department of Commerce, Sankara College of Science and Commerce, Coimbatore held on 26th September 2018.
  • Participated in the National Conference on “Digital economy: Business opportunities and challenges” organized by Department of Commerce, University of Madras, Chepauk, Chennai held on 10th January 2019.
  • Participated in a Two day National workshop on “Research writing and Publication in Business studies” organized by School of Commerce and Business Management and Department of Commerce, Central University of Tamilnadu, Neelakudy, Thiruvarur held on 8th and 9th February 2019.
  • Participated in the Faculty Development Program on “How to write and publish a research article in Scopus-Indexed Journal” organized by Dhanraj Baid Jain College, Thoraipakkam, Chennai held on 2nd March 2019.
  • Participated in the National Commission for Women Sponsored National Workshop on “Cyber Crime Prevention Against Women-Causes and Remedies” organized by A.V.V.M Sri Pushpam College, Thanjavur held on 6th and 7th March 2019.
  • Participated in the workshop on “Data analysis in social science research using R” organized by Department of Adult and Continuing Education, University of Madras, Chepauk, Chennai held on 15th March 2019.
  • Participated in the Seven Day National Workshop on “Multivariate analysis using SPSS & AMOS” organized by Department of Management Studies, Kongu Engineering College, Perundurai, Erode held during 9th – 15th April 2019.
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RESOURCE PERSON / CHAIRED SESSIONS CONFERENCES / INVITED TALKS

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ONLINE COURSES COMPLETED

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Experience

Academic Experience

  • Assistant Professor, Department of commerce, College of Science and Humanities, SRM Institute of Science and Technology, Vadapalani Campus (From Dec 2019 to till now)

OTHER PROFESSIONAL EXPERIENCE

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Achievements and Awards

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Memberships

  • Indian Society for Training & Development

Other Details

WORKING PAPERS

  • “Impact of Smartphone Advertising on Consumer Behavior”