Dr. P. Raju

Assistant ProfessorGoogle Scholar Link

Education

  • Ph.D., Commerce, Guru Nanak College, University of Madras, 2022
  • M.Com., Commerce, Guru Nanak College, University of Madras, 2015
  • B.Com., (Corporate Secrectaryship), Guru Nanak College, University of Madras, 2013

Courses

Financial Accounting, Human Resource Management, Business Law, Tax Procedures and Practices, Corporate Accounting, Company Law

Research Interests

Human Resource Management

Credentials

Journal Publications

  • Dr. P. Raju (2023 July 09) “Understanding Gen Z acceptance of YouTube as a learning platform using technology acceptance model” Article History: Received: 10.05.2023 Accepted: 09.06.2023, European chemical bulletin Scopus journal, ISSN 2063-5346.
  • P. Raju (2023 July) “Digital Natives’ Cognitive, Affective Behavioral Responses on Digital Advertising Attitude and Purchase decision – A SEM study” Journal of Namibian studies, 35 (2023):3091-3102 ISSN : 2197-5523

Conference Presentation / Publication

NIL

Patents Filed / Published

  • P. RAJU (2023). “Analysis of Difficulties faced by delivery boy for E- commerce products in India” THE PATENTS ACT, 1970 (39 of 1970) & THE PATENTS RULES, 2003 APPLICATION FOR GRANT OF PATENT [See sections 7, 54 & 15 and rule 20(1)]. Sept 9, 2023.

Books Published

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Workshops / Seminars / FDPs / STTP (Conducted / Attended)

  • Participated on workshop conducted at SRM IST CSH Vadapalani on 03rd April 2023
  • Participated FDP on Navigating Data Analytics for Research Excellence for 5 days FDP on 19/06/2023 to 25/06/2023
  • Five day National level Virtual FDP on Skills Reengineering in business Management by Andhra Loyola Institute of Engineering and technology on 23rd may to 27 may 2023
  • Participated in the 7 day Virtual National Level Faculty Development Program on RESEARCH METHODOLOGY Organized by Department of Commerce, PPG College of Arts and Science, Coimbatore held during 12th December – 19th December, 2022.
  • Participated Workshop on Research on Market Development organized by KCES’s Institute of Management & Research, Jalgaon on 7th August 2021.
  • Participated FDP On “Theory Buildings and Contributions in Research” workshop conducted by SRM IST FSH Vadapalani

RESOURCE PERSON / CHAIRED SESSIONS CONFERENCES / INVITED TALKS

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Online Courses Completed

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Experience

Academic Experience

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Other Professional Experience

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Achievements and Awards

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Memberships

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Other Details

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