Dr. J. Sadeesh

Assistant ProfessorGoogle Scholar Link


  • Ph.D., Commerce, Madras Christian College, University of Madras, 2016
  • M.Phil., Marketing, Madras Christian College, University of Madras, 2008
  • M.B.A ., HRM
  • M.Com., Marketing, University of Madras, 2008
  • B.Com., Commerce, University of Madras, 2004


Commerce, Consumer Behaviour, Marketing

Research Interests

Negative Advertising and its Impact, Consumer Behaviour, Brand Celebrities


Journal Publications

  • Global strategic Management INC, Michigan, USA, THIRD ANNUAL INTERNATIONAL CONFERENCE ON GLOBAL BUSINESS , held at Comfort inn Marina Towers, , Chennai, India, during 24-26 march 2011.presentation of the paper entitled – Impact of Celebrities Endorsement in India. Publication ISSN CD proceedings. ISSN NO.1947-833X.pg.no.396-405.
  • Synchronizing Management Theories and Business Practices: Challenges ahead held during 27-29 July 2012.Annamalai University, AnnmalaiNagar, Chidambaram, and Tamilnadu, India. Paper Titled: GO – INDIA SMART CARD (With ref to southern Railways), organised by PUTRA INTELEK -INTERNATIONAL COLLEGE –MALAYSIA.ISBN 978-93-82338-11-6.pg.no.28-31.
  • Emerging Trends In E-Commerce&sponsored By UGC for the presentation of the paper entitled –E-Tailing in India in E-Commerce Market. ISBN Volume-1, Book. No.978-93-80890-26-5.pg.no.353-360.Organised by University Of Madras. March 16&17, 2011.
  • Changing Perspectives Of Management –Revisiting The Past, Analyzing the Present and Exploring the Future organised by Surya Group of Institutions School of Management & Studies, Vikravandi, and Villupuram .A paper entitled an overview of sports sponsorship as a Marketing tool in sports events to reach potential customers. Held on 26th Aug, 2011. ISBN Vol.1.No.81-88223-00-X, pgno.436-443.
  • Sustainable Innovations in global business scenario organised by Madras Christian College (Autonomous), presented paper a paper entitled A study on the impact of surrogate Advertising .Held on 14 & 15 September, 2011.ISBN 978-93-81006-15-3.pg.no.56-60.
  • Competency Building strategies in Business and technology for sustainable development organised by SRI GANESH SCHOOL OF BUSINESS MANAGEMENT, Salem paper titled An Empirical Study on Edgy & Offensive Advertisement in India (with Ref to Negative Re-Enforcement). ISSN.Vol.V. No.2319 –1406.

Conference Presentation / Publication

  • Dr.Kip.R.KrumWiede, “Analysis of Corporate Social Responsibility and Its Impact on Customer Satisfaction and Loyalty towards Selected Diary Products in Chennai”. Specialization area: Corporate Social Responsibility (CSR) KrumWiede, USA Publication: Wiley Publication, Us conference Proceedings, 2018.
  • Dr.AyubKhan Dawood, “Emerging Trends in the Domain of Business Analytics Conference: International Conference -2018,Special Issue Volume-I, ISSN23484705, 2018.
  • “ENVISIONING MANAGEMENT TRENDS” BIZAD, “A Study on Awareness of Negative Advertisement” : Department of Business Administration Faculty of Management, SRM IST College, Kattankulathur Campus, Chennai, TamilNadu.Volume-IV Special Edition-IV,ISSN2395-5929.2018

Patents Filed / Published


Books Published

  • IGI , Hand book of Management Theories

Workshops / Seminars / FDPs / STTP (Conducted/ Attended)

  • Workshops / Seminars / FDPs / STTP (Conducted/ Attended) : 3 FDP



Online Courses Completed



Academic Experience

  • Assistant professor, SRM IST, Faculty of Humanities and Science Vadapalani Campus, Chennai, Department of commerce, 2017 August to till date
  • Assistant professor, TS Narayanaswamy college of Arts and science (University of Madras), Department of Management, 2015-2017, 2 years.

Other Professional Experience

  • Student Member in GSMI, Marketing, Michigan University, 2009

Achievements and Awards

  • GO –INDIA” SMART CARD with  Reference  to southern Railway at the Inter National Conference held at ANNAMALAI UNIVERSITY,  on 29 July 2012


  • Indian Commerce Association

Other Details

Student Member