Dr. R. Aarthi Alamelu

Assistant ProfessorGoogle Scholar Link

Education

  • Ph.D., Management, Bharathiar University, 2020
  • M.B.A., Management, Anna University, 2022
  • B.Com., Commerce, Bharathiar University, 2007

Courses

NIL

Research Interests

Marketing, Human Resource Management

Credentials

Journal Publications

  • “A Study on Customers expectation on cybercrime and its protection measures in Chennai”, Accepted for publication
  • Journal of Oriental Institute (UGC Care Approved – Group I), “A study on effectiveness on training and development in tube investments of India limited (unit of TIDC)”, Vol. 71, Issue. 01, No. 16 January – March: 2022, Pg: 75 – 80, ISSN: 0030-5324
  • Journal of Oriental Institute (UGC Care Approved – Group I), “A Study on customer satisfaction towards NETFLIX with reference to Chennai city”, Vol. 71, Issue. 01, No. 16 January – March: 2022, Pg: 81 – 86, ISSN: 0030-5324
  • Design Engineering (SCOPUS), “A Study on Factors Influencing the Customers Perception towards Online Shopping (With Special Reference to Chennai City)”, Issue 9, Year 2021, Pages: 559 – 568, ISSN: 0011-9342
  • Turkish Online Journal of Qualitative Inquiry (SCOPUS), ” Impact Factor of social media that Brings the Positive and Negative Changes in the Youth”, Volume 12, Issue 10, October 2021: 4509-4519, E-ISSN: 1309 6591
  • International Journal of Research and Analytical Reviews, “A study on the impact of service quality on customer satisfaction with Reference to self-financing college”, Volume 6, Issue 2, June 2019, (E-ISSN 2348-1269, P- ISSN 2349-5138), UGC Journal No: 43602
  • International Journal of Research and Analytical Reviews, “A Study on Customer Satisfaction –Customer Loyalty Relationship: An Empirical Analysis of Durable Goods”, Volume 5, Issue 04, December 2018, (E-ISSN 2348-1269, P- ISSN 2349-5138) UGC Journal No: 43602
  • M-Infiniti – Journal of Management, “A study on consumer’s preference towards product features: with reference to white durable goods”, Vol. 12, Special issue 2, March – April 2018, ISSN: 0973-7197, Listed in Ulrich International Directory
  • Roots International Journal of Multidisciplinary Research, “A measure on perceived service quality of WDG retailers”, Vol. 4, Special issue 5, Feb 2018, ISSN: 2349-8684, UGC APPROVAL NO: 48991
  • Shanlax International Journal of Commerce, “Influence of word-of-mouth communication on consumer buying behaviour towards WDG”, Vol. 6, Special issue 1, Jan 2018, ISSN: 2320-4168, UGC Approval No: 44120
  • TRANS Asian Research Journals (UGC Approved Journal), “Consumers Perception Towards White Durable Goods: A Review Model & Conceptual Framework”, Vol. 6, Issue 12, December 2017, ISSN (ONLINE) : 2279-0667

Conference Presentation / Publication

  • Conference Presentation / Publication – 7

Patents Filed / Published

NIL

Books Published

  • International Trade  as per University of Madras in process

Workshops / Seminars / FDPs / STTP (Conducted/ Attended)

  • Conducted 18
  • Attended >30

RESOURCE PERSON / CHAIRED SESSIONS CONFERENCES / INVITED TALKS

NIL

ONLINE COURSES COMPLETED

  • Online Courses Completed: 1

Experience

Academic Experience

  • Academic Experience: 10+ Years

OTHER PROFESSIONAL EXPERIENCE

  • OTHER PROFESSIONAL EXPERIENCE – 3 Years 6 Months

Achievements and Awards

NIL

Memberships

  • Indian Academic Researchers Association
  • Indian Commerce Association

Other Details

NIL