Mrs. T. Srimathi

Assistant ProfessorGoogle Scholar Link

Education

  • Ph.D (Pursuing) (Finance)., SRM Institute of Science and Technology
  • M.Com (Accounting and Finance)., Annamalai University, 2012
  • M.B.A (Marketing)., Anna University, 2011
  • B.C.A (Computer Application)., Bharathidasan University, 2008
  • PGDFM
  • NET
  • SET

Courses

Financial Management, Legal Aspects of Business, Strategic management, Leadership and Team Management, Research Interests, Banking and Finance, Microfinance.

Research Interests

Banking and Finance, Microfinance, Investment Management

Credentials

Journal Publications

  • “DETERMINANTS OF CAPITAL STRUCTURE: EMIPIRICAL EVIDENCE FROM CHEMICAL INDUSTRY IN INDIA” , International Journal of Analytical and Experimental Modal Analysis ( ISSN NO :008869367)Volume XVI: Issue V Year :MAY 2022.
  • “Impact of Occupational Stress among the Nurses in Tamilnadu” , The International Journal of
    applied Research Article ID:IJAR2022. (UGC CARE II ISSN: 2394-7500)Volume: 8: Issue: 2 Year :FEBURARY 2022.
  • “PANDEMIC DRIVEN GLOBAL SHRINKING ECONOMY AT THE STOCK MARKET PARADOX , The Design Engineering (Scopus: Impact Factor 2.14) Volume 2021: Issue 09 Year : 2021.
  • “An Investigation on Turbulent times of passenger vehicle segment in India”, International Journal of Trend in Scientific Research and Development IJTSRD49114 (UGC CARE II ISSN : 2456-6470) Volume 6: Issue 01 Year : November 2021.
  • “Is India ready for drone based food delivery in lieu with Covid 19 impact: Challenges and opportunities”, International Journal of Commerce and Management Research (PEER REVIEWED) Volume 7: Issue 06 Year :November 2021.
  • “Employee Job satisfaction as lead to significant labour welfare measures”, International Journal of Advanced Research in Commerce Management and Finance Volume: 1: Issue: 1: Page No: 67 to 79 Article ID:IJARCMF0006. (PEER REVIEWED) Volume: 1: Issue: 1 Year : October 2021.
  • “Influence of Customer sales Promotion tools based on Customer Income”, Journal of Interdisciplinary Cycle Page No: 756 to 776 Article ID:JICR/5553. (UGC CARE II ISSN: 0022-1945)Volume: 13: Issue: 12 Year :December 2021.
  • “Impact of Customer Sales Promotion Tools on Customers Shopping Experience” , The International Journal of analytical and experimental model Analysis Page No: 756 to 776 Article ID:IJAEMA/6718. (UGC CARE II ISSN: 0886-9367)Volume: 13: Issue: 12 Year : December 2021.
  • “Impact on liberalization on Poverty, Income Distribution and income Equality- A theoretical
    understanding” , Shanlax International Journal of Arts & Science Humanities, 7(5), Feburary 2020.
  • “ Understanding Poverty through Maslow’s Need Hierarchy Theory”, Emperor International Journal of Finance and research , 5(9) , September 2019.
  • “An Empirical Analysis on One banking Services offered by Private and Public Sectors Banks in
    india,” Shanlax International Journal of Commerce, 6(1) March 2018.
  •  “Green Marketing in India – Emerging Opportunities and Challenges ,”Research Explorer ,
    September 2013.

Conference Presentation / Publication

  • With Dr J Ramasamy, “Impact on liberalization on Poverty, Income Distribution and income Equality – A theoretical understanding”, Shanlax International Journal of Arts & Science Humanities, 7(5), Feburary 2020.
  • With Dr.R.Bharathi, “ Understanding Poverty through Maslow’s Need Hierarchy Theory”, Emperor International Journal of Finance and research , 5(9) , September 2019.
  • With N.Marianand & Senthilkumaran, “An Empirical Analysis on One banking Services offered by Private and Public Sectors Banks in india,” Shanlax International Journal of Arts & Science Humanities, 6(1) March 2018,
  • With Sethupathi, “Green Marketing in India – Emerging Opportunities and Challenges “, September 2013.

Patents Filed / Published

  • Patent Titled – Finding of Stress in Information Technology Employees by using ML Approach
    was filed on 18.01.23 and published on 17.02.23
  • Patent Titled – A Method and System of Artificial Intelligence Block Chain E-Commerce system
    was filed on 29.10.22 and published on 02.12.22

Books Published

  • “The Handbook of Management Theories”, New Chennai Publications, ISBN: 978-81- 954576-9-4
  • Research Methodology, Khwaab Publication, ISBN-10 ‏ : ‎ 8196293178, ISBN-13 ‏ : ‎ 978-8196293178

Workshops / Seminars / FDPs / STTP (Conducted / Attended)

  • Presented a Paper in International Conference held by Deivanaiammal College for Women , Villupuram.
  • “5 days National Level Virtual workshop on Data Analysis – SPSS” from 14-18 February 2022.
  • Participated in the state level work shop on “GST” organised by Department of Corporate Secretaryship, Guru Nanak College held on 28 th Sep 2017
  • Participated in the work shop on “DATA ANALYSIS AND PUBLICATION” organised by Loyola College on 17 th Feb 2020.
  • Participated in the work shop on “INNOVATIVE APPROACHES IN ENTREPRENEURIAL DEVELOPMENT” organised by Sardha Gangadharan College at Puducherry.
  • Participated in the work shop on “RESEARCH METHODS” organised by Department of Management Studies, Mailam Engineering College at Villupuram held on 5 th march 2010.
  • Participated in the One Day National Level Seminar on “SUSTAINABLE AND INNOVATIVE IDEA” organised by Department of Management Studies, Suriya institute of management at Villupuram.
  •  Participated in International Conference held at “Guru Nanak College, Chennai and presented a paper on the topic “Impact of Liberalisation on Poverty , Income Distribution & Income Inequality : a Theoretical Understanding” On 21 Feb 2020.
  • Participated in National Conference held at “Guru Nanak College, Chennai and presented a paper on the topic “Understanding Poverty through Maslow’s Hierarchy Need Theory” On 27 th September 2019
  • Participated in National Conference held at “Guru Nanak College, Chennai and presented a paper on the topic “E- Banking Services offered by Private and Public Banks ” On 2 March 2018
  • Participated in International Conference held at “Adaikalamatha Institute of Management, Thanjavur and presented a paper on the topic “ GREEN MARKETING IN INDIA-EMERGING OPPORTUNITIES  & CHALLENGES ” On 28 th Sep 2013
  • Participated in Three Day Faculty Development Programme on “E – Literacy” Organized by ICT Training academy On 12 th to 14 th January 2015.
  •  Participated in Three Day Faculty Development Programme on “Advanced teaching techniques” Organized by ICT Training academy On 12 th to 14th March 2015.
  • Participated in Two Day Faculty Development Programme on “Career Guidance” Organized by the Achariya Institutions On 4 th and 5 th August 2012.

Resource Person / Chaired Sessions Conferences / Invited Talks

NIL

Online Courses Completed

  • Have Completed NPTEL CERTIFIED Course INTERNATIONAL BUSINESS
  • Have Completed NPTEL Course – Strategic Management.
  • Have Completed NPTEL Course – Principles of Management.
  • Completed NPTEL Course on International Business conducted by IIT Roorkee
  • Completed NPTEL Course on Principles of Management conducted by IIT Kharagpur
  • Completed NPTEL Course on Strategic Management conducted by IIT Kharagpur
  • Completed NPTEL Course on Financial Institutions and Market conducted by IIT Kharagpur

Experience

Academic Experience

  • Currently working as Assistant professor in SRM Institute of Science and Technology, Department of Business Administration (Feb 2021 till date).
  • Assistant Professor, Business Administration, Guru Nanak College from 2017 – 2020
  • Assistant Professor, Business Administration, Acharya arts and Science College, Affiliated to Pondicherry University from 2011 – 2015

Other Professional Experience

NIL

Achievements and Awards

  • Gold Medalist in Post Graduate Degree MBA, 2011
  • 13th Rank Holder in ANNA University MBA, 2011

Memberships

  • Gold Medalist in Post Graduate Degree MBA, 2011
  • 13th Rank Holder in ANNA University MBA, 2011

Other Details

NIL