Dr. S. Shankar Kumar

Assistant ProfessorGoogle Scholar Link

Education

  • Ph.D (Management Studies), Vel Tech University (Deemed to be University), 2022
  • M.Com (Commerce)., Inst. of Distance Education, University of Madras, 2020
  • M.B.A (Finance & Marketing)., D.G. Vaishnav College, University of Madras, 2017
  • B.Com (Corporate Secretaryship), SRM University (Deemed to be University), 2015

Courses

Accounting for Managers, Financial Management, Legal Aspect of Business, Marketing Management, Services Marketing, Research Methodology

Research Interests

Services Marketing, Word of Mouth, Marketing and society, Digital Services, Government Services, Financial Inclusion, Citizen Empowerment, Fin Tech

Credentials

Journal Publications

  • An Analytical Review on The End-User Perception of Distribution Matrix During Covid-19 Outbreak, International Journal of Business Excellence, (Accepted for Publication). (ISSN No. 1756-0055) (Scopus)
  • Computational Assessment of E-Hospital Awareness Towards Digital India Initiative, Suranaree Journal of Science and Technology, Vol. 29, No. 5, pp. 070055(1-6), Oct 2022. (ISSN No. 25870009) (Scopus)
  • Effectiveness of Financial Inclusion and Rural Upliftment: Empirical Evidence from Tamil Nadu,
    Universal Journal of Accounting and Finance, Vol. 10, No. 1, pp. 200-210, Jan 2022. (ISSN No. 2331-9712) (Scopus)
  • Citizen Awareness and Perception on Digital India Services in Greater Chennai Corporation, Annals of R.S.C.B, Vol. 25, No. 4, pp. 6541-6548, Apr 2021. (ISSN No. 1583-6258) (Scopus)
  • Citizen Adoption and Satisfaction on Digital India Services in Greater Chennai Corporation, PalArch’s Journal of Archaeology of Egypt / Egyptology, Vol. 17, No. 6, pp. 2958-2966, Dec 2020. (ISSN No. 1567- 214X) (Scopus)
  • Impact of Digitalisation and Customer Satisfaction on Cable TV Services in Tamilnadu, International Journal of Advanced Science and Technology, Vol. 28, No. 17, pp. 800-806, Dec 2019. (ISSN No. 2005-4238) (Scopus)
  • A study on Impact of Social Media on College Students in Chennai District, International Journal of Innovative Technology and Exploring Engineering (IJITEE), Vol. 88, No. 11S, pp. 675-679, Sep 2019. (ISSN No. 2278-3075) (Scopus)
  • Effect of Digital India on Sustainable Development Goals, Turkish Journal of Physiotherapy and
    Rehabilitation, Vol. 32, No. 3, pp. 1638-1647, May 2021. (ISSN No. 2651-446X) (Web of Science)
  • A Study on Vitality and Challenges of Emergency Response Support System – A Digital India Initiative, Our Heritage, Vol. 68, No. 47, pp. 437-440, Feb 2020. (ISSN No. 0474-9030) (UGC)
  • A Study on Emotional Intelligence Management in Private Sectors at Chennai, Think India Journal, Vol.22, No. 14, pp. 5889-5897, Dec 2019. (ISSN No. 0971-1260) (UGC)
  • Digitalisation on MSME in India and its Outcome, RESEARCH REVIEW International Journal of
    Multidisciplinary, Vol. 4, No. 5, pp. 1385-1388, May 2019. (ISSN No. 2455-3085) (UGC)
  • An Emperical Study on Commuters Satisfaction Towards Chennai Metro Rail Limited, International Journal of Engineering & Technology, Vol. 7, No. 4.39, pp. 783-788, Oct 2018. (ISSN No. 2227-524X) (PEER)

Conference Presentation / Publication

  • International Conference: 13 Nos.
  • National Conference: 05 Nos.

Patents Filed / Published

NIL

Books Published

NIL

Workshops / Seminars / FDPs / STTP (Conducted / Attended)

  • Conducted Corporate Connect Series, “Supply Chain Overview” – 15.09.2023
  • Conducted Corporate Connect Series, “The Extra Mile” – 31.08.2023
  • Conducted Corporate Connect Series, “Corporate Expectations, Navigating Challenges & Seizing Opportunities” – 22.08.2023
  • Conducted Corporate Connect Series, “Inculcating Values Through Effective Communication” – 31.07.2023
  • Conducted Workshop, “Funding for Startups and Business Plan Development” – 21.02.2023
  • Conducted Guest Lecture, “Analysis and Insights of Union Budget 2023 Towards a Progressive And Self Reliant India” – 08.02.2023.
  • Conducted Bazaar, Organised Mercatus SRM (CSH CARNIVAL) – 24.02.2023
  • Industrial Visit to AAVIN – Madhavaram Dairy and Ambattur Diary
  • Industrial Visit to Modern Bakers (Madras) / ( Parle-G)
  • Attended Workshop, Research Methodology Using SPSS – Sampling, Sampling Methods And Data Collection Methods
  • Attended Workshop, (2 Days) by St. Anne’s Arts and Science College on 21-Feb-2023 to 22-Feb-2023
  • Attended ATAL Faculty Development Programme, Consumer Behaviour (8 Week) by NPTEL – AICTE on Jan-2023 to Mar-2023
  • Attended ATAL Faculty Development Programme, Customer Relationship Management (8 Week) by NPTEL – AICTE on Aug-2022 to Oct-2022
  • Attended International Faculty Development Programme, Teaching Pedagogy and Life Skill Management (5 Days) by Hindusthan College of Arts and Science, Coimbatore on 14-Mar-2023 to 20-Mar-2023
  • Attended International Faculty Development Programme, Professional Progression in Commerce and Management (7 DAY FDP) by Justice Basheer Ahmed Sayeed College for Women (Autonomous) & Tamil Nadu Advanced Technical Training Institute, Chennai on 14-Dec-2022 to 20-Dec-2022.
  • Attended National Faculty Development Programme, Skills Reengineering in Business Management (5 Days) by Andhra Loyola Institute of Engineering and Technology on 23-May-2023 to 27-May-2023.
  • Attended National Faculty Development Programme, Blooms Taxonomy (1 DAY FDP) by Nobel Professional Foundation on 08-Feb-2023
  • Attended National Faculty Development Programme, Data Analysis using SPSS (1 DAY FDP) by Impact Institute of Management Studies, Bangalore on 20-Feb-2023
  • Attended National Faculty Development Programme, Understanding Student Psychology (1 DAY FDP) by SRM IST, Vadapalani Campus on 26-Dec-2022
  • Attended National Faculty Development Programme, Salient Attributes for Professional Development (2 DAY FDP) by SRM IST, Vadapalani Campus on 09-Sep-2022 to 10-Sep-2022
  • Attended National Faculty Development Programme, Amazon Web Services (7 DAY FDP) by VIT, Chennai on 22-Aug-2022 to 27-Aug-2022.
  • Attended National Faculty Development Programme, Design and Development of Industry led Curriculum in Technological Era (9 DAY FDP) by Association of Indian Universities & AMET University, Chennai on 14-Dec-2022 to 22-Dec-2022.

Resource Person / Chaired Sessions Conferences / Invited Talks

  • Jury for Intercollege management fest in M.O.P. Vaishnav College for Women on 28.02.2023.
  • Invited as Question Paper Setter for various Universities and Autonomous Colleges.
  • Handled Class, Directorate of Distance Education, SRMIST, Kattankulathur

Online Courses Completed

Academic Course(s)

  •  Accounting for Managers
  • Financial Management
  • Legal Aspect of Business
  • Marketing Management
  • Services Marketing
  • Research Methodology

NPTEL Course(s)

  • Supply Chain Analytics
  • Marketing Analytics
  • Marketing Management – I
  • Marketing Management – II
  • Consumer Behaviour
  • Customer Relationship Management
  • Sales and Distribution Management
  • Supply Chain Management
  • Introduction to Marketing Essentials

Experience

Academic Experience

  • Assistant Professor – Department of Business Administration, SRM Institute of Science and Technology, Vadapalani Campus, Chennai – July 2022 to Till Date

Other Professional Experience

  • Research Scholar (Full Time) – School of Management, Vel Tech Rangarajan Dr Sagunthala R&D Institute of Science and Technology, Chennai – Jun 2018 to May 2022.

Achievements and Awards

  • Gold Medalist in B.Com (Corporate Secretaryship), 2015
  • Young Researcher award from Global Educational Awards, 2020
  • Young Researcher award from Grabs Awards, 2020

Memberships

  • Madras Management Association (MMA)
  • Education Research and Development Association (ERDA)
  • International Association of Academic Plus Corporate

Other Details

ROLES AND RESPONSIBILITIES

  • Social Media (Instagram) Incharge, SRMIST, FSH, Vadapalani Campus (2023 – Till Date)
  • Placement Cell Member, SRMIST, FSH, Vadapalani Campus (2023 – Till Date)
  • NSS Committee Member,  SRMIST, CSH, Vadapalani Campus (2022 – 2023)
  • Certification Courses Committee Member,  SRMIST, CSH, Vadapalani Campus (2022 – 2023)
  • MIS Committee Member,  SRMIST, CSH, Vadapalani Campus (2022 – 2023)
  • Serving as Question Paper Setter for various Universities and Autonomous Colleges.
  • Handled Classes, Directorate of Distance Education, SRMIST, Kattankulathur.