Dr. J. Ramya

Associate Professor & HODGoogle Scholar Link


  • Ph.D (Marketing)., College of Engineering, Anna University, Guindy, 2013
  • M.B.A (Marketing & Systems)., College of Engineering, Anna University, Guindy, 2003
  • M.F.M (Finance)., Pondicherry University, 2009
  • PGDMM (Digital Marketing)., Annamalai University, 2022
  • B.E (Computer Science)., Avinashilingam Deemed University, 2001
  • SET Management, TNSET, 2011


Marketing Management, Customer Relationship Management, Services Marketing, Advertising and Sales Promotion, Sales and Event Management, E-Commerce and Digital Marketing, Product and Brand Management, Leadership and Team Management Total Quality Management, Production and Operations Management, Integrated Marketing Communication

Research Interests

Experiential Marketing, Customer Relationship Management, Consumer Behaviour, Non-Profit Marketing, Brand Management, Digital Marketing, Social Entrepreneurship


Journal Publications

  • J. Ramya and G. Rajendran (2013), “The Determinants of Customer Experience- A Comparative Study”, European Journal of Economics, Finance and Administrative Sciences, Issue 57, pp.49- 62.
  • Mrs.M.K. Soumiya Devi, Dr. Kavitha Shanmugam, Dr.J. Ramya (2015), "PAYMENT BANKS A LEAP TOWARDS FINANCIAL INCLUSION”, International journal of science technology and Management, Volume No 04, Special Issue No. 01, September 2015, pg.(128-136).
  • Dr. J. Ramya (2015), “Customer experience in supermarkets and hypermarkets – A comparative study”, IOSR Journal of Business and Management (IOSR-JBM), Volume 17, Issue 11.Ver. II(Nov. 2015), PP 116-123
  • Dr. J. Ramya (2016),” Moderating effects of location on the determinants of customer experience for supermarkets”, Asian Journal of Research in Social Sciences and Humanities”, Dec issue.
  • Dr. J. Ramya (2016),” A study on the impact of e-learning systems over students belonging to engineering colleges”, International Journal of Science Technology and Management, October 2016.

    Divyasre. V. S, Ramya. J (2019), “Impact of Relationship Marketing Variables on Brand Resonance : Mediating Role of Brand Attitude”, International Journal of Engineering and Advanced Technology (IJEAT) ISSN: 2249 – 8958, Volume-9 Issue-2

  • Dr.J. Ramya (2020) and Dr.V.S.Divyasre "Impact Of Retail Atmosphere On Shaping Customer Experience And Moderating Effects Of Location", International Journal of Scientific & Technology Research, Volume 9 – Issue 2, February 2020 Edition
  • Dr.J. Ramya (2022),” Factors contributing to the superior shopping experience of grocery delivery on the online platforms”, International Journal of Research and Analytical Reviews, Volume 9 Issue 2 April 2022
  • Dr.J. Ramya, (December 2022) “The Influence of Data-Driven Strategies on Customer Conversion Rates in the Wearable Devices Market”, IJRAR – International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269, P- ISSN 2349-5138, Volume 9, Issue 4, Page No pp.38-43.
  • Dr. J. Ramya, (April 2023) Way of Business Strategies to Avoid Loss during Covid-19, Korea Review of International Studies, Volume 16 | Special Issue 03, ABDC Indexed “C” category Journal pgs. (13 to 24).
  • Dr.J. Ramya, (January 2023) “A Study on Impact of Purchasing Behaviour in Social Media Sites among the E – Consumers of Chennai district”, South India Journal of Social Sciences, ISSN: 0972 – 8945, Vol. XXI, No.4.
  • Dr. J. Ramya, (March 2023) Development of a Management System for a Construction Organization, Education and Society, ISSN: 2278-6864, UGC Care Group 1 Journal, Vol. 46, No.3, pp 101-114.
  • Dr.J. Ramya, (January-2023) “Research OF Personnel Management Systems for Reducing Discrepancies in the working sector”, Dogo Rangsang Research Journal, ISSN: 2347-7180, UGC Care Group I Journal, Vol-14 Issue-01, No. 1, pgs. 64-76

Conference Presentation / Publication

  • “Application of Behavioural finance in investment strategies” at ICSSR Sponsored International
    Conference on Fintech: Digital Transformation of Financial Services (ICF 2023) held on 14.09.2023 organized by the Department of Commerce, Bharathiar University, Coimbatore Tamil Nadu.
  • “Marketing tools for FMCG: An Empirical Analysis”, 2 nd International Virtual Conference on “
    Digitization in Science and Humanities Education and Research (ICDSHER ‘ 23) organized by
    Directorate of Distance Education (DDE), SRM Institute of Science and Technology, Kattankulathur on 29 th and 30 th of June 2023.
  • “IMPACT OF ICT USAGE ON STUDENT’S ACADEMIC PERFORMANCE- MODERATING ROLE OF SOCIO-ECONOMIC STATUS”(Paper id 88) AT 22nd FAI International Conference Jointly organized by The American College (Autonomous) Madurai, Tamilnadu, India & FATER Academy of India on Mathematical, Computational Intelligence and Engineering Approaches to Healthcare, Business and Tourism Analytics 2020
  • “A STUDY ON THE IMPACT OF E-LEARNING SYSTEMS ON STUDENTS BELONGING TO ENGINEERING COLLEGES” at International conference on “Latest Innovations in Science, Engineering and Management”, held on 1 st October 2016.
  • “Challenges faced by Big Box Retailers”, State level seminar on “Emerging Trends in Modern
    Marketing”, organized by Srimad Andavan Arts and Science College (2016)

Patents Filed

  • Impact of digitalization and changing consumer preference and choices on virtual shopping of retail sector – January 2023
  • Finding of Stress in Information Technology (IT) Employees by Using Machine Learning (ML) Approach – January 2023

Books Published

  • “The Handbook of Management Theories”, New Chennai Publications, ISBN: 978-81-954576-9-4
  • “Emerging Insights on the Relationship Between Cryptocurrencies and Decentralized Economic Models” Chapter Name: “DIGITAL CURRENCIES AND ITS RELATIONSHIP TOWARDS ECONOMIC INSTABILITY “IGI Global publications – Accepted for Publication – Scopus Indexed
  • Book Title: Dynamics and Perspectives of E-HRM Chapter Name: ROLE OF E-HRM IN FACILITATING EMPLOYEE ENGAGEMENT AND RETENTION: Page 66-80: Volume II: ISBN: 978-81-954576-3-2
  • Book Title: Research Methodology Publication Date: January 2023 Details: ISBN – 13978- 8196293178

Workshops / Seminars / FDPs / STTP (Conducted / Attended)

  • AICTE Training and Learning (ATAL) Academy sponsored FDP on “Technology Disruptions in
    Management” in August 2021
  • AICTE Training and Learning (ATAL) Academy sponsored FDP on “Imparting Soft Skills and Life Skills for Holistic Development” in September 2021
  • AICTE Training and Learning (ATAL) Academy sponsored FDP on “STRESS MANAGEMENT” in
    December 2021
  • 2 weeks online refresher course (FDP) for management and commerce faculty on “E-learning
    resource and teaching methodology in education and research development” from 27 th April to 9th May 2020
  • Five-day FDP organized by the School of Management Studies- Sathyabama Institute of Science and Technology held from May 9 to May 13, 2020.
  • One-week International FDP on “Creativity and Innovation for 360-degree Teaching” organized by Sri Sairam Institute of Management Studies from 16th May to 22nd May 2020.
  • Professional Development Programme on “Contemporary Marketing Management”, conducted by
    National Institute of Technical Teacher’s Training and Research (NITTTR) Chennai (MoE, Govt of India) from 28.11.2022 to 2.12.2022
  • Professional Development Programme on “Question Paper Authoring and Student Evaluation”,
    conducted by National Institute of Technical Teacher’s Training and Research (NITTTR) Chennai (MoE, Govt of India) from 27.6.2022 to 1.7.2022
  • International Faculty Development Program conducted by Easwari Engineering College on “Quality of Teaching in Higher Educational Institutions” in association with Infrastructure University, Kuala Lumpur from 17/10/22 to 21/10/22.
  • Faculty development program conducted by PSG Centre for Academic Research and Excellence on “Multivariate data analysis using MS Excel and SPSS for researchers in Commerce and Management Science” from 5th to 9th Dec 2022.
  • AMET University organized (9 days) Faculty Development Program “Design and Development of Industry-led Curriculum in Technological Era” from 14th to 22nd Dec 2022 and awarded an A+ grade.
  • Professional Development Programme on “Developing Instructional Material”, conducted by National Institute of Technical Teacher’s Training and Research (NITTTR) Chennai (MoE, Govt of India) from 19.06.2023 to 23.06.2023
  • Professional Development Programme on “Effective Teaching and Learning using Social Media”, conducted by National Institute of Technical Teacher’s Training and Research (NITTTR) Chandigarh (MoE, Govt of India) from 05.06.2023 to 09.06.2023
  • Professional Development Programme on “Research Methodology and Ethics in Research Publication”, conducted by National Institute of Technical Teacher’s Training and Research (NITTTR) Chandigarh (MoE, Govt of India) from 15.05.2023 to 19.05.2023
  • Professional Development Programme on “Stress Management”, conducted by the National Institute of Technical Teacher’s Training and Research (NITTTR) Chandigarh (MoE, Govt of India) from 14.11.2022 to 18.11.2022

Resource Person / Chaired Sessions Conferences / Invited Talks

  • Resource person Career Guidance Cell Centre of Professional Excellence and Career Guidance Cell, Dr.M.G.R. Educational and Research Institute organized a Webinar on Time Management on 28-04-2023 at 10:00 a.m.
  • Session Chair (Marketing Track) AICTE Sponsored National E-conference on “Digital Innovations and Business Transformations in the Era of New Normal – DIBTNN 2022 held on 1st and 2nd June 2022
  • Resource person for FDP Department of Financial Planning, Dr. M.G.R. Educational and Research Institute on “ICT Enabled Teaching” held on 14th to 16th Dec 2022.
  • Session Chair (Information Technology Track) International Conference on “Frontiers of Management Practices for Economic Sustainability” – ICFMPES 2017 organized by the Department of Management Studies, St. Peter’s Institute of Higher Education and Research

Online Courses Completed

  • Marketing Management -II in Elite-silver category (TOPPER) in April 2022
  •  Consumer Behaviour in the Elite-silver category (TOPPER) in March 2022
  •  Marketing Research and Analysis in the Elite category in October 2021
  •  Introduction to Marketing Essentials in the Elite-silver category (TOPPER) in September 2021
  •  Global Marketing Management in the Elite-silver category (TOPPER) in February 2021.
  •  Production and Operations Management in April 2020
  •  Sales and Distribution Management in the Elite-silver category in February 2019
  • Marketing Management – I in the Elite-silver category in September 2019.
  • Managing Services in the Elite-silver category (TOPPER) in September 2022.
  •  Management of Field Sales in the Elite-gold category (TOPPER) in February 2023.
  • Integrated Marketing Management in the Elite-silver category (TOPPER) in March 2023.
  • Retail Marketing Strategy in the Elite-Gold category (TOPPER) in September 2023.


Academic Experience

  • Currently working as Associate Professor in SRM Institute of Science and Technology, Department of Business Administration (July 2018 till date).
  • Worked as Assistant Professor at Saveetha School of Engineering (2017 till 2018)
  • Worked as Assistant Professor in the Department of Management Studies, SRM Easwari Engineering College (2015 to 2017).
  • Completed PhD in the area of Marketing from Anna University (Full-time scholar from 2009 to 2013).
  • Worked as Assistant Professor in Sri Venkateswara College of Engineering and Technology (2003 to

Other Professional Experience

  • Worked as Administrative Manager in SPL Infrastructure Pvt Ltd (2013 to 2015).
  • Worked as the Assistant Manager in ICICI Bank in the Retail Banking Division (2006 to 2007).

Achievements and Awards

  • SWAYAM NPTEL Domain Certification in Marketing Management in April 2022
  • Nptel Discipline Star in Management awarded in April 2022


  • Madras Management Association
  • World Economics Association
  • Education Research and Development Association

Other Details