Dr. S. Catherine

Assistant Professor (O.G)Google Scholar Link


  • Ph.D (Marketing)., Sathyabama Institute of Science & Technology, 2020
  • M.B.A (Marketing & Finance)., Sathyabama Institute of Science & Technology, 2009
  • B.Ed., Stella Matutina College of Education, 2000
  • B.Sc (Mathematics)., Stella Maris College, Chennai, 1998



Research Interests



Journal Publications

Scopus/Wos Journals

  • Catherine. S., Joyce, S., & Madhumitha, B. (2022). Awareness and Impacts on Women
    Helpline in India. International Journal of Health Sciences, 6(S2), 8723–8729. https: //doi.org/10.53730/ijhs.v6nS2.7250.(Scopus Indexed)
  • Catherine.S, (2021), Workplace Stress and Mental Health during Covid, International Journal of Aquatic Science, ISSN: 2008-8019, Vol 12, Issue 03, 2021.(Wos).
  • Catherine.S (2019), “Shoppers’ Propensity on Supermarket Chain Store Attributes in Grocery Retailing”, International Journal of Management Business Research, pp.61-67. (Scopus Indexed).
  • Catherine.S (2018), “Cherry Picking: Shopper Behavior to choose a Store”, Journal of Advanced Research in Dynamical & Control Systems, Institute of Advanced Scientific Research /US.,Vol.10, Issue-12. (Scopus Indexed).
  • Catherine.S (2015), “Shopping Behaviour and Consumer Choice in Branded Vegetarian Food Restaurants”, International Journal of Economic Research, Vol.12, No.2. (Scopus Indexed).
  • Catherine.S (2016), “A Study on Consumer Perception on Store Choice of Branded Grocery Supermarket”, International Journal of Applied Business and Economic Research, IJABER, Vol. 14, No. 5. (Scopus Indexed).

Journals Publications

  • Catherine.S (2018), “Condescension of Supermarket: Shopper’s Proclivity” International Journal of Pure and Applied Mathematics, Volume 119 No. 17b, 173, pg.no.2087-2094
  • Catherine.S “Repurchase intention in a retail store: exploring the impact of store environment” International Journalof Trade and Global Business Perspectives, Pezzottaite journals, -5/Issue-3/2625 Vol -2630.
  • Catherine.S “In-Store Decisions of Shoppers in a Leading Apparel Showroom” Tactful Management Research Journal, Vol. 1/Issue -5/ Feb.
  • Catherine.S “Progenitor of Consumer Retail Store Loyalty In Organized Chain Supermarkets”, Anveshana’s International Journal of Research In Regional Studies, Law, Social Sciences, Journalism And Management Practices, Vol. 1, Issue- 8 (2016, Sept).
  • Catherine.S “Brand Identification and Consumer Preferences towards Branded Salon Services in Chennai”, Journal of Exclusive Management Science, August – Vol.3, Issue – 8.
  • Catherine.S “Literature Review on Customer Store Loyalty in Grocery Shopping Behaviour”, International Journal Jyotirmay Research Journal of Education, Vol. 2, Issue- 1 Dec 2015-May.
  • Catherine.S “Consumer Store Loyalty in Organized Grocery Stores” MIM International Journal of Management Research (MIM IJMR) July/2016. Vol. 2, Issue–2. 2394 – 6997, pg.no.31/ Printed Journal.
  • Catherine.S “Store Patronage: An Extension of the Theory of Planned Behavior”, Shanlax International Journal of Management, Vol. 5, No. 1, July, (Impact Factor-3).122 UGC-44278.
  • Catherine.S “In-Store Patronage: A Study on Grocery Shopping”, International Journal of Creative Thoughts, IJCRT | Vol. 6, Issue 2 April | ISSN: 2320-2882.
  • Catherine.S “Cultivate the Grocery Consumers: Store Layout Repurchase Intentions” International Journal of Scientific Research Computer Science Applications and Management Studies, Volume 8, Issue 2 (March 2019).
  • Dr.Catherine (2021), Emerging Technologies and Innovative Research in Science, Engineering and Management – ETIRSEM 2021, ISBN: 978-93-90956-62-3.
  • Catherine.S. & Mohanapriya, (2021), Market Potential for Freight Forwarding Business of Bruhat Logistics in Thailand, Journal of Contemporary Research and Management, Vol. 14; Issue 3, 2019 to Vol. 16; Issue 2, 2021.

Conference Presentation / Publication

  • “Attitude towards Online Shopping among PG Students” Sathyabama University – Department of Management Studies, ENTIME2012.
  • “A Conceptual Study on Retail Business Model for Retailers”, Easwari Engineering College, Department of Management Studies Conducted a National Conference on Redefining the DNA of Business: Challenges & Opportunities Ahead. Nov-2012.
  • “Brand Identification and Preference towards the Consumption of Mineral Water”. Dynamics of Management in Modern Business, Vel’s University- School of Management Studies/India.
  • “Influencing Factors of Customers in Online Shopping”. Marketing Strategies for the 21st Century -Periyar Maniammai University, Vallam, Thanjavur.
  • “Shoppers Predilection on retail Store Format-Incites retailers for retail makeover”,5th International Conference on Marketing and Business Strategy – ICOMBS-2013. ICFAI Business School_ IBS HYDERABAD
  • “An Empirical Study on Marketing Mix of Retail South Indian Veg. Food Outlets in Chennai City”, Empowering Employability in Business Education Sri Sri Shivalingeshwaraswamy Govt. First Grade College, Davangere University, and Karnataka State, INDIA.
  • “Predicting the strength of Marketing in Social Media”, Acharya Institute of Technology, Bangalore-90. Futuristic Trends in Marketing, MARCH, 30- 2012.
  • “Future Retailing Strategies: Augmented Reality in Grocery Retailing”, Presented and participated in 2nd Global Conference on Computing and Media Technolgy,Asia Pacific University & Innovation ,kuala Lumpur, Malaysia on 14-15 Nov-2018.
  • “Impact of work Environment on Employee Satisfaction”, S.A.Engineering College, conducted a National Conference on Business Transformation and Operational Excellence, 2018.
  • “Patronage      towards Store    Effectiveness   of       Instant Reward Program”, M.A.M. B-School, Organized Second National Conference on Applications of Management Research in Social Science, Engineering and Technology (NCAMRSSET 2018).
  • “In-Store Patronage: A Study on Grocery Shopping” 4th International Conference on Management-IBM2018, at Jeppiaar Engineering College, March.
  • “A Study on Digitalized Work Environment of a Manufacturing Organization”, Organized by Sri Krishna College of Engineering and Technology International Conference on Management in Digital Era 2018.
  • Future Retailing Strategies In Grocery Retailing , AEGAEUM JOURNAL UGC CARE Approved, ISSN NO: 0776-3808 Volume 8, Issue 12, 2020.
  •  Catherine. S., Joyce, S., & Madhumitha, B. (2022). Awareness and impacts on women helpline in India. International Journal of Health Sciences, 6(S2), 8723–8729. https://doi.org/10.53730/ijhs.v6nS2.7250.

Patents Filed / Published


Books Published


Workshops / Seminars / FDPs / STTP (Conducted / Attended)

  • Attended One Week AICTE FDP on Universal Human Values from 19th to 23rd April 2021.
  • Attended FDP on the topic Digital Education Tools for Teachers from Madras University from 18th to 20th June, 2021.
  • Participated & completed successfully AICTE Training and Learning (ATAL) Academy Online Elementary FDP on “Technology Disruptions in Management” from 23/08/2021 to 27/08/2021 at College of Management, SRM Institute of Science and Technology.
  • Participated in National Seminar on, “Transformation, Adaptation and Sustainability towards a Brighter Future”, Organized by Patrician College of Arts and Science on 5 March, 2011.
  • Participated a Faculty Development Programme, “Art of Investing in Stock Markets”, Organized by Sathyabama University on 13 Dec 2013.
  • Participated a One Day National Level Seminar On “Consumerism”, Organized by Jeppiaar Engineering College on March 2013.
  • Participated a Faculty Development Programme, “Teaching Methodology for Engineering students-A New Perspective “, Organized by Jeppiaar Engineering College on March 2014
  • Participated a Faculty Development Intervention “Taking Stock ass Teachers’ 12 hrs. Training Module at Jeppiaar Engineering College, 28 June 2014.
  • A Faculty Development Program on “Research Methodology & Report Writing” at Jeppiaar Engineering College, August 2016.
  • A Faculty Development Program on “Financial planning ” at Jeppiaar Engineering College, Jan 2016.
  • A National level Workshop on “Business Analytics” Organized by the Department of management Studies, Jeppiaar Engineering College on 24 March 2017.
  • One Day National Level Financial & Banking Conclave on “Investment & e-Banking in India-Emerging Trends, at Kumararani Meena Muthiah College of Arts & Science,January,2018.
  • Faculty Development Program on” Stress Management” at Jeppiaar Engineering College, May 2017.
  • ICSSR – IMPRESS Sponsored seminar conducted ” “Social Networking Medias: Security and Challenges”, at Jeppiaar Engineering College, 26th & 27th September 2019.
  • National Seminar on “Establishing Safe Shelter Homes: Strategies to reduce crimes against women” sponsored by “national commission for women, at Jeppiaar Engineering College on 26th July 2019.
  • National Seminar sponsored by National commission for women, New Delhi on the topic of “Role of Women in Unpaid care Work” on March 21st 2018.
  • ICSSR SPONSORED Two Day National Level Seminar on “Smart Cities. The Way Ahead for Inclusive Economic Growth” to be held at Jeppiaar Engineering College on 23rd & 24th July, 2015.
  • A National Level workshop on “Business Analytics” at Jeppiaar Engineering College, March 2017.
  • A Faculty Development Program on “Research Methodology & Report Writing” at Jeppiaar Engineering College, August 2016.
  • NAAC sponsored seminar on “Teaching in Internet Era –The Challenges A Head”, at Tagore Engineering College, March 2016.
  • Workshop on “The magic of believing in yourself”, organized by Licensed Heal your life workshop leader, January 2016.
  • Participated in The “Training Programme on Supply Chain 4.0” Organized by Department of Management Studies, Anna Universityand CII-Institute of Logistics, Chennai, March 2019.

Resource Person / Chaired Sessions Conferences / Invited Talks


Online Courses Completed

  • NPTEL course Marketing Management -I


Academic Experience

  • Currently working as Assistant Professor in SRM Institute of Science and Technology, Vadapalani Campus
  • AMET  University, worked as Asst.Professor in AMET Business School from 2020 to August 2022
  • Jeppiaar Engineering College, as ANNA University affiliated college worked as Assistant Professor from Aug 2010 to 2019
  • SRM- IHM, worked as Lecturer from 2009 to August 2010
  • Worked as T.G.T in Rosary Matriculation Higher secondary School, Santhome. (2000-2004)

Other Professional Experience


Achievements and Awards

  • Cash awards for 100% result in the academic year 2015-16.
  • Cash awards for 100% result in the academic year 2016-17.
  • Cash awards for 100% result in the academic year 2017-18.
  • Cash awards for paper publication in Scopus indexed journal in the academic year 2015-16
  • Cash awards for 100% result in the academic year 2010-11



Other Details

Career Highlights

  • Catherine. S., Joyce, S., & Madhumitha, B. (2022). Awareness and impacts on women helpline in India. International Journal of Health Sciences, 6(S2), 8723–8729. https://doi.org/10.53730/ijhs.v6nS2.7250.(Scopus Indexed).
  • Active participation as during the International Faculty Exchange Meet (IFEM-2022 Oman) organized by Business Studies Department, University of Technology and Applied Sciences-Shinas, Sultanate of Oman on June 13-16, 2022.
  • Catherine.S (2022), Consequences of Online Learning of Students, Productivity: A Quarterly Journal of The National Productivity Council, ISSN: 0032-9924, e-ISSN: 0976-3902, Subject: Economics Periodicity: Quarterly, Volume 62 (2021-22) Issue 3, Page: 330-339, DOI https://doi.org/10.32381/PROD.2021.62.03.10.
  • In AICTE-Student Learning Assessment Program appointed as expert for setting MCQ question paper, currently ongoing project.
  • Author of ISBN book “Store Patronage towards branded Supermarket – Model Building Approach”, ISBN: 978-620-3-85564-7, Editor: Petra chi.
  • Dr.Catherine (2020), “To Run the Business: JOSNI Enterprises”, Exemplar Caselets, Dr.M.G.R. Educational and Research Institute (Deemed to be University), ISBN: 978-93- 88568-17-3