Dr. M. Kalaivani

Associate ProfessorGoogle Scholar Link

Education

  • Ph.D (Marketing)., Bharathiar University, 2019
  • M.Phil (Management)., Tamilnadu Open University, 2008
  • M.B.A (Marketing)., Bharathidasan University, 2000
  • B.A (Economics)., Bharathidasan University, 1998

Courses

Consumer Behaviour, Social media and digital marketing, Marketing Analytics, Research methodology, Managerial economics

Research Interests

Consumer Behaviour 

Credentials

Journal Publications

  • Dr.V.Suganya & Dr.M.Kalaivani Published paper in ABDC, Reading habits, attitudes, and preferences of college students and their perceived benefits on one’s knowledge and skills. Academy of Marketing Studies Journal, 27(6), pp.1-9, 1528-2678-27-6-256. (2023)
  • Dr.M.Kalaivani & Dr.V.Suganya Published paper in Scopus “Perspectives, Impact, and Challenges of Pilgrimage Tourism in Chidambaram, in the book titled “Prospects and Challenges of Global Pilgrimage Tourism and Hospitality”, IGI Global Publishers, Copyright: © 2023 Pages: 9, DOI: 10.4018/978-1-6684-4817-5.ch012
  • Dr.M.Kalaivani & Dr.V.Suganya Published paper in Scopus “Influence in Consumer’s Purchases by YouTube Influencers – An Analysis”, Journal of Harbin Engineering University, ISSN: 1006-7043, Vol 44 No. 7, July 2023
  • Ms.V.Sasivardhini & Dr.M.Kalaivani Published paper in ABDC European Economic Letters ISSN 2s23-5233Vol 13, Issue 3 (2023) http://eelet.org.uk ”Advent of Masstige Brands as a Novel Luxe-brand Positioning”
  • Dr.M.Kalaivani & Dr.V.Suganya Published paper in Scopus “Adoption of virtual shopping – The change in consumer Buying behaviour towards purchasing of Mobile phones” Journal of Pharmaceutical Negative Results Volume 13, Special Issue 1, 2022, https://www.pnrjournal.com/index.php/home/article/view/736
  • Ms.V.Sasivardhini & Dr.M.Kalaivani Published paper in Scopus, “There is not only one luxury – a go beyond perspective with masstige marketing” Journal of Tianjin University Science and Technology, ISSN (Online): 0493-2137, Vol: 55 Issue: 05:2022, DOI 10.17605/OSF.IO/4KJHX
  • Dr.M.Kalaivani & Dr.N.SanthiPaper published in Scopus indexed journal “Role of innovative advertisement and creative marketing among children in Chennai city” in Solid state of Technology volume 63 issue 2 in December 2020
  • Kalaivani,M Paper Published on “Consumer satisfaction study towards Boost with Special reference to Chennai City ” ISSN: 2237 – 0722 Vol.11. No.2 (2021) on 30th April 2021 in Web of Science Revista Geintec.
  • Dr.M.Kalaivani & Dr.V.Suganya Published paper in Scopus “Influence in Consumer’s Purchases by YouTube Influencers – An Analysis”, Journal of Harbin Engineering University, ISSN: 1006-7043, Vol 44 No. 7, July 2023
  • M.Kalaivani, “Plus size clothing: how India is moving towards body positive fashion”, published in south India journal of social sciences, ISSN: 0972 – 8945, Vol. XXI, No.4, July – December: 2023
  • Kalaivani, M. “Kambar the way of effective communication in management – The epics of Indian culture” Published in edited book chapter Management lesions from various epics. ISBN – 978-03-92537-29-5 
  • Kalaivani, M. “Revisiting Arthasastram – A contemporary pertinence of manager” Published in edited book chapter Management lesions from various epics. ISBN – 978-03-92537-29-5
  • Published Paper in UGC care group II “An analysis of the functions of influencers on students’ Dr.M.Kalaivani & Dr.V.Mohanasundari preconception and attitude towards buying of goods on Instagram”, Dickensian Journal, ISSN NO: 0012-2440, Page No: 29-35 DOI:10. 12001.DK.J2022.V22.I6.603 VOLUME 22, ISSUE 7, July 2022
  • Dr.V.Mohanasundari & Dr.M.Kalaivani Published Paper in UGC care group II “Changes in the Consumer Behaviour on account of Influencers and evolution of novel promotional techniques on Instagram” Dickensian Journal, ISSN NO – 0012 2440, Page No: 2217-2231 DOI:10.12001.DK.J2022.V22.I6.570 VOLUME 22, ISSUE 6, June 2022
  • Dr.M.Kalaivani Published paper in edited book chapter “A qualitative study of Social entrepreneurs – A growing trend in India” with ISBN number 978-93-91373-54-2, on July 2021
  • Dr.M.Kalaivani Published a paper in edited book chapter Role of social media on providing information about Covid – 19 Pandemic with ISBN No 978-81-937785-7-9, Volume – IV, Issue 25 – March – 2021in embracing change &Transformation in Management techno Science.
  • Dr.M.Kalaivani & Dr.V.Suganya Published Paper on an “Empirical study on the effect of Work from Home on Productivity and work life Balance” in UGC care Group I Journal Dongo Rangsang Research journal ISSN;2347-7180 Vol -11 issue -06-on 4th June 2021
  • Dr.V.Suganya & Dr.M.Kalaivani Published Paper on A Quantitative analysis of full service airlines and low cost carrier on services in UGC care Group I Journal Dogo Rangsang Research journal ISSN;2347-7180 Vol -11 issue -06-on 3rd June 2021

Conference Presentation / Publication

  • Presented paper in international conference on Emerging approaches in management (ICEABM2021) on 26th November 2021, Agile consumer behavior– Navigating The Changes of online Consumer Buying Behavior towards Mobile Phones, Organized by SRM Institute of Science and Technology, Vadapalani, Chennai.
  • Presented paper in International conference on Reinventing Business Practices, Startups And Sustainability (ICRBSS – 2021) on 15th July 2021 Organized by SRM Institute of Science and Technology, Vadapalani, Chennai.
  • Presented paper in International conference on Reinventing Business Practices, Startups And Sustainability (ICRBSS – 2021) on 15th July 2021 Portfolio Evaluation & Investment Decisions With Special Reference To Banking In Mutual Fund, Organized by SRM Institute of Science and Technology, Vadapalani, Chennai.
  • Presented a paper in International conference on Emerging approaches in management (ICEABM 2020) “Role of innovative advertisement and creative marketing among children in Chennai city” on 15th October 2020 Organized by SRM Institute of Science and Technology, Vadapalani, Chennai.

Patents Filed / Published

  • Patent published in Application No.202241037243 A titled on “Exploring incubation support & services model of startup ecosystem in TamilNadu”, ​​The Patent Office Journal, issue No. 27/2022 Dated 08-07-2022
  • Patent published in application No.202241068148A titled on “An evaluation of ml techniques for human resource management and sustainable development”, The Patent Office Journal, issue no. 48/2022 dated 02-1-22
  • Patent published in Application No.202341021851 A titled on “Instigating machine learning methodology to review monetary advisory records in financial sector” the patent office journal Issue No. 16/2023 dated on 21-04-2023

Books Published

  • Published book co-authored “Social media marketing basics” Rest Publishers Ltd, First edition, ISBN 978-968047-0-1
  • Authored book “Materials Management” for the school of management studies, Tamilnadu Open University on April 2023 (First edition) ISBN No: 978-93-5706-972-4
  • Published book co- authored “Executive Communication”, Blue rose publishers, First Edition, ISBN: 978-93-5741-415-9
  • Written Course material for Mahatma Gandhi National Council of Rural Education on Fundamentals of Operations Management (Block – 3,4, and 5) for MBA in waste management.
  • Worked for Pearson Publication for the Fast Track Project, in Book editing process for Managerial economics – BBA degree Research methodology – M. Com & M.sc (Psychology) degree

Workshops / Seminars / FDPs / STTP (Conducted / Attended)

  • Attended 15 days short term course on research methodology organized by Utkal University, Vani Vihar, Bhubaneshwar from 22nd May to 6th June 2023
  • Attended five days Faculty development programme organized by Jeppiaar Engineering College on “instilling research and journal publication of upskilling” from 15th to 19th may 2023.
  • Attended in Five Days Faculty Development Programme PRAYAAS (A to Z of Research) organized by College of Management, SRM Institute of Science and Technology, Vadapalani from 7,8,9,15&16 December 2022
  • Attended one-week online workshop on ” Seven-day, Virtual National Level Faculty Development Program on “RESEARCH METHODOLOGY” organized by Department of Commerce, PPG College of Arts and Science, Coimbatore held during 12th December – 19th December, 2022″
  • Attended five days FDP on Innovative approaches to management Teaching for Excellence organized by Shree saraswathi Thyagaraja college in association with Indian Management School, Pollachi from 11-07-22 to 1-07-22
  • Participated in NAAC Sponsored Two Day National Level Online Workshop on Quality Assessments and Accreditation in HEIs on 27.6.2022 and 28.06.2022 organized by Sathyabama Institute of Science and Technology, Chennai. 
  • Participated in the ‘Five Day International Virtual Faculty Development Program’ from 20th to 24th June, 2022 jointly organized by the Faculty of Education and Academic Staff College, Dr.M.G.R. Educational and Research Institute, Tamil Nadu.
  • Two-week Multidisciplinary International Faculty Development Programme on “Research Methodology” held from 06-06-2022 to 21-06-2022. Organised by SRM Institute of Science and Technology, Ramapuram, Chennai
  • Attended seven days virtual FDP on “Best Practices for Next Gen Teachers” from 30-05-2022 to 07-06-2022.SRM Institute of Science and Technology, Ramapuram, Chennai
  • Five days online Faculty Development Programme (FDP) on “Emerging Trends and Challenges in Higher Education and Research” organised by IQAC of Prince Shri Venkateshwara Arts and Science College, Gowrivakkam, Chennai, from 18-4-2022 – 22-4-2022.
  • 5 Days Online Faculty Development Programme titled ‘Innovation and Entrepreneurship’ held from 04-04-2022 to 08-04-2022 organised by University of Madras Entrepreneurship career hub and Ministry of Human resource development (MHRD)
  • Participated & completed successfully AICTE Training and Learning (ATAL) Academy Online Elementary FDP on “Entrepreneurial Finance” from 21-02-2022 to 25-02-2022 at Indian Institute of Management Nagpur.
  • Attended State level Two Week Online Faculty Development Program on “Information and Communication Technology Usage in Teaching” held from 11-8-2021 to 22-8-2021 organised by Government First Grade College, Siddakatte, Bantwal Tq. Dakshina Kannada Dist. Karnataka-574237
  • Participated & completed successfully AICTE Training And Learning (ATAL) Academy Online Elementary FDP on “Innovation Management: Idea to Prototype” from 02-08-2021 to 06-08-2021 at IILM University.
  • Two Weeks Virtual National Faculty Development Programme, Industry Institute Interaction – A Holistic Approach Insight Out (SUNSET EDITION) from 01-06-2021 to 14-06-2021, Organized by SRM Institute of science and Technology, Ramapuram, Chennai
  • Attended workshop on Teaching Pedagogies For Virtual Classroom,from 25-05-2021 to 31-05-2021 organized by Vivekandha College of Arts and Science for Women, Tiruncengodu, Namakkal Dt,Tamilnadu
  • Attended AICTE Sponsored Online One Week Short Term Training Programme (STTP) on Rural Development: Opportunities, Challenges and Role of HEIs organised by Shri Ramdeobaba College of Engineering and Management, Nagpur from 31-05-2021 to 5-6-2021
  • Attended 8 days Faculty Development Programme,“Life Skills Through Meditation from 24/05/2021 to 3105-2021 organises by Anand Vihar College For Women Bhopal , M.P.(India)
  • One Week Online Workshop on “Ethics And Spirituality in management with Special Reference To Vedas” from 10-05-2022 to 14-05-2022 organised by Gurukula Kangri (Deemed to be University), Haridwar
  • Attended Seven Days FDP on Policy Initiative and Quality Enhancement In Higher Education from 05-5-2021 to 07-05-2021 Academic Research Group, Kolar
  • Attended Five days FDP on “Entrepreneurship and Regional Development” from 22-2-2021 to 26-2-2021 NIT (Arunachal Pradesh) association with Institute Innovation Council and startup cell sponsored by TEQIP – III 
  • Attended Seven Days Faculty Development Programme on Resource Mobilization-Local to Global, from 08-2-2021 to 14-02-21 organized by GHG Khalsa College of Education Gurusar Sadhar, Ludhiana 
  • Participated & completed successfully AICTE Training And Learning (ATAL) Academy Online Elementary FDP on “Corporate Restructuring of Public Sector Banks in India-Present Scenario” from 26-7-2021 to 30-7-2021 at Alagappa University.
  • AICTE Sponsored One Week Online National Faculty Training Programme on Frugal Innovations and Social Entrepreneurship from 12-07-21 to 17-07-21 organized by Deenbandhu Chotu Ram University of Science and Technology, Sonepet, India
  • Attended FDP on Research Orientation and Data Analysis from 09-08-2021 to 13-8-2021 organised by Mount Zion Institute Of Management, Kerala
  • Attended workshop on Research and Higher education and Institution from 11-08-2021 to 19-8-2021 organised by Shree Narayana Guru College, Coimbatore
  • Attended AICTE ATAL Faculty Development Programme on “Corporate Restructuring of Public Sector Banks in India-Present Scenario from 26-7-2021 to 30-7-2021 organised by Alagappa University, karaikudi
  • Attended Faculty Development Programme on International Professional development programme on research analysis for Social science from 13-7-2021 to 17-7-2021organised by SRMIST, Ramapuram
  • Attended AICTE ATAL Faculty Development Programme on Online Elementary FDP on “Innovation Management: Idea to Prototype” from 08/02/2021 to 08/06/2021 organised by IILM, Gurugram

Resource Person / Chaired Sessions Conferences / Invited Talks

  • Invited as a chief guest in Sree Sastha Arts and Science College, Chembarambakkam, Chennai, for the inauguration of Business administration forum on 10th February 2023
  • Invited as a guest for international women’s day on 8th March 2022 in Velammal Vidhyashram School, Surapet, Chennai.
  • Invited as a resource person on 1 march 2021 in Apollo Tyres and gave a lecture on Budget planning for their employees.

Online Courses Completed

  • Completed 8 weeks course in NPTEL on Jan – Mar 2023 in “Consumer behavior”
  • Completed 12 weeks course in NPTEL on Jan – Oct 2023 in “Training for Trainers”
  • Completed 12 weeks course in NPTEL on Jan-Apr 2022 in “Principles of Management”
  • Completed 8 weeks course in NPTEL on Aug – Oct 2022 in “Marketing Management”
  • Completed 12 weeks course in NPTEL on Jul – Oct 2022 in “Strategic management for competitive advantage”

Experience

Academic Experience

  • Working as an Associate Professor from 1st January 2024 to till date in the Faculty of Management Studies in SRM Institute of Science and Technology, Vadapalani Campus.
  • Worked as an Assistant Professor (Senior Grade) from 5th October 2020 to till date in the Faculty of Management Studies in SRM Institute of Science and Technology, Vadapalani Campus.
  • Worked as a Head of the department in the Department of Management Studies in Jaya College of Arts and Science from 23rd June 2016 to 4th October 2020
  • Worked as an Assistant Professor in department of Management studies in Sree Sastha Institute of Engineering and Technology, Chennai from 20th July 2015 to 30th April 2016
  • Worked as an Assistant Professor in department of Management studies in RMD Engineering College, Chennai from 19th June 2007 to 30th June 2015
  • Worked as an Assistant Professor in department of Management Studies, Jaya College of Arts and Science, Chennai from August 2005 to June 2007
  • Worked as an Assistant Professor in department of Business Administration, Nazereth College of Arts and Science, Chennai from June 2004 to June 2005
  • Worked as an Assistant Professor in department of Management Studies, Dhanalakshmi Srinivasan College of Arts and Science for Women, Perambalur from June 2002 to April 2003
  • Worked as an Assistant Professor in department of Management Studies, Christhuraj College of Arts and Science, Trichirappalli, from January 2001 to April 2002

Other Professional Experience

NIL

Achievements and Awards

  • National academic excellence award 2022 in the science day function hosted by ASET journal of management on 13th April 2022
  • Best Faculty – GRABS Award received from Tamilnadu Association of Intellectuals and Faculty (TAIF) association with GABS educational charitable trust on 13th June 2021
  • Best Women Educator and Researcher Award from National Foundation for Entrepreneurship Development on 8thMarch 2016

Memberships

  • IARA Fellow membership 2021

Other Details

NIL