Dr. E. Nixon Amirtharaj

Assistant ProfessorGoogle Scholar Link


  • Ph.D., Commerce, Bharathiar University, 2014
  • M.Phil., Commerce, Madurai Kamaraj University, 2009
  • M.B.A., Finance, School of Distance Education, Bharathiar University, 2016
  • M.Com., Commerce, Madurai Kamaraj University, 2008
  • B.Com., Commerce, Madurai Kamaraj University, 2006
  • SET, 2014


Corporate Accounting, Financial Accounting, Research Methodology, Cost and Management Accounting

Research Interests

Finance, Marketing


Journal Publications

  • “A Study on the problems faced by the Micro and Small Enterprises in Madurai District” The Seybold Report, 1533-9211, Vol 18, 2023.
  • A Study on Student Stance Towards Entrepreneurship During Pandemic, Co authored by Dr.Sathyaseelan, Journal of positive School psychology ISSN: (2717-7564)  Vol. 6 No. 2 (2022)
  • “Commercial Banks: Consquences of Domestic Mobility of Personnel On its Executive Implication”, Strad Research, ISSN – 0039-2049, August 2021. (UGC –CARE)
  • Work –Life Balance of Software Engineers in Selected IT Companies in Chennai District, Co authored by Dr.Sathyaseelan, Indian Journal of Economics and Business Vol. 20 No. 1 (January-June, 2021) ISSN 0972-5784
  • With Dr.R.Ramesh Babu, “Impact of Advertisement on Children: Parent’s View”, Kalyan Bharati, ISSN 0976-0822, Vol 36, No.7, 2021. (UGC-CARE)
  • With Dr.R.Josphin,  ”Green Employee Engagement and Human Resource Management in Employee’s Productivity – A Study in Reference To Information Technology Sector, Coimbatore”, ISSN 0975-7945, Kala – The Journal of Indian Art History Congress. Vol 26, No.2 (XXII): 2020-2021. Pg 9-14. (UGC – CARE)
  • With Ms.S.V.Geethapriya., “An Analysis of Agile Performance Management System at Manufacturing Companies in Chennai District”, ISSN 0378-4568, ANVESAK, Vol 50, No 2., July – December 2020. Pg 70-74. (UGC – CARE)
  • Green Marketing and Perceived Satisfaction of Consumers in Coimbatore City of Tamilnadu, India, Co authored by Dr.S.Naresh, International Journal of Advanced Science & Technology, Vol. 28, No. 19, (2019), pp. 610-618 ISSN 2005-4238.
  • With Dr. P. Suresh, “Factors Defining Import and Export Supply Chain Management in Textiles in Tirupur City”, International Journal of Research and Analytical Reviews, Vol 5, Issue 3, ISSN – 2349-5138., September 2018.
  • With Mr. R. Shankar, ” Customer’s preference towards organized  retail outlets in Coimbatore city, National Journal of Advanced Research, ISSN 2455-216X, Vol 4, May – Aug, 2018.
  • “Work –Life Balance Of Crane Operators In Bharat Heavy Life Balance Of Crane Operators In Bharat Heavy Life Balance Of Crane Operators In Bharat Heavy Electricals Limited, Trichy Electricals Limited, Trichy”, North Asian International Research Journal Of Social Science & Humanities, Vol 4, ISSN 2454-9827, May 2018.
  • With Dr. Ramesh babu  Agro based Industry in India – With    special reference to Sugar Industry”, BODHI Journal of Research in Humanities, Arts and Science, ISSN – 2456 – 5571, Vol. April 2018.
  • With Dr. G. Sangeetha and Mr. R. Shankar, “The challenges of food security system in today’s scenario: With special reference to Chennai city” International Journal of Advanced Research and Development,.ISSN: 2455-4030, March – April 2018, 162-166.
  • With Dr. R. RameshBabu, “Problems faced by the Women Entrepreneurs in Karur”, Emperor International Journal of Finance and Management     Research, ISSN – 2395-5929, Vol IV, March 2018.
  • With Dr. S. Naresh “Problems and Prospects of Traders in Regulated Market in Krishnakiri District”, Emperor International Journal of Finance and Management Research ISSN 2395-5929, Vol IV, March 2018.
  • With Dr. G. Sangeetha, ” New economic reforms and Indian capital market: An analytical study”, International Journal of Advanced Science and Research,  ISSN 2455-4227, Vol 3, 2018.
  • With Dr. Ramesh Babu, Mr. R. Shankar, “Consumers’ Purchase  Decision On Eco-Friendly Production Coimbatore – Factors Determining”, ZENITH International Journal of Business Economics & Management Research, ISSN 2249-8826, Vol.8 (3), MARCH (2018), pp 77-84.
  • With Miss. S. Subhashree, Mr. R. Shankar “Challenges in implementing IFRS in India: An analytical overview International Journal of Advanced Research and Development , ISSN: 2455-4030, Volume 3; Issue 1; January 2018; Page No. 796-798.
  • With Mr.R.Shankar, “Effectiveness of Social Media Site’s Advertisement on Consumer’s Decision Making Process” International Journal of Business and Administration Research Review, Vol-1, Issue-20, Oct-Dec 2017, pp 6-9.
  • With Mr. R. Shankar, “Impact of international financial reporting standards On monetary ratios” International Journal of Applied Research, 2394-5869, Vol 3 (10), September 2017,  45-49.
  • With Mr.R.Shankar, “BREXIT’s Impact in India”, Dr.R.K. Shanmugam International of Science and Humanities, 9810-7291, June 2016.
  • With Mr. Anand Shankar Raja ,”Factors to be taken Consideration for the Success of a Ph.D Thesis: An Empirical Analysis”, International Journal of Information and Research and Review, 2349-9141, Oct 2015, Pg.1208-1212.
  • With Mr. R.Shankar,”Impact of Agricultural & Allied Products on GDP and Productivity in India – An Analysis” 2278-4853, Vol.4, Issue 7, July 2015, Pp 38-45.
  • With Dr. M.Sumathy, S. Deepak Sundar “Commodity Channel Index on Commodity Derivatives – An Analysis with special reference to Crude Oil”, Kaveripakkam Journal of Management Research, 2249-6459, Jan-Mar 2014, Pg.12-15.
  • With Dr. M. Sumathy, Dr. Mohammad Talha a “Value Creation in Select Manufacturing Companies in BSE 100 Index”, Scientific International (Lahore), 1013-5316, 2014, Pg.831-854.
  • With Dr. M.Sumathy, “An Empirical Study on Entrepreneurship-With reference to Madurai City”, Asian Journal of Research in Social Science and Humanities, 2249-7315, Mar 2013, 74-78.
  • With Dr.M.Sumathy, “Investor Knowledge and Preference towards Mutual Fund” SELP Journal of Social Science, 0975-9999, Jan 2013, Pg.40-41.
  • With Dr.M.Sumathy,  “A Study on Perceptions of Customer and Marketing of Service Provided by State Bank of India and ICICI, Research Explorer, 2250-1940, Jan 2013, Pg.7-9.
  • With Dr.M. Sumathy, “Impact of Micro Finance through SHG Bank Linkage Programme in Salem District”, Indian Journal of Applied Research, 2249-555X, May 2012, Pg.32-33.

Conference Presentation / Publication

  • “A study on Customer Relationship Management at Private Banks in Chennai City”, Business Finance and Management Sciences, Department of Corporate Secretaryship and Accounting Finance, SRM IST, Katankulathur, 18 and 19th Feb, 2021.
  • “Green Employee Engagement and Green Human Resource Management in Employee’s Productivity – A Study in Reference to Information Technology Sector, Coimbatore” Service Sector in India: Making New Avenues in Indian Economy, Jamal Mohamed college, Trichy, January 2021.
  • “ A Study on Level of Awareness of consumers Towards Green Marketing in Coimbatore city”, Socio-Economic Impact of Entrepreneurship and Business ISI EB – 2020, 18 -19, February, 2020.
  • “A Study on Level of Awareness of consumer Towards Green Marketing”, Innovations in Technology, Business and Management, Nagarjuna Degree college, Bengaluru, Karnataka, 7th February, 2020.
  • “Green HR Practices – An Empirical Study”, Innovations in Technology, Business and Management, Nagarjuna Degree college, Bengaluru, Karnataka, 7th February, 2020.
  • “A Study on consumer Buying Behaviour Towards Green Products in Chennai city”, Innovations in Technology, Business and Management, Nagarjuna Degree college, Bengaluru, Karnataka, 7th February, 2020.
  • “Role of Technology in Skill Development”, Rejuvenation of Emerging Economies Through Rural Skill Development, Department of Commerce, Manonmaniam Sundaranar University, Tirunelveli. 13 -14, December 2019.
  • “Green Marketing and the Perceived Satisfaction of Consumers in Coimbatore City” Innovation and Emerging Trends in Global Business – Opportunities and challenges, School of Business Studies, Hindustan college of Arts and Science, Chennai 30, August 2019.
  • “Principal Headship Traits in Commerce and Management Education” Service Marketing – Process, and Potential, Department of Commerce, National College, Trichy, 24th January, 2019.
  • “Principal Headship Traits in Commerce and Management Education” Service Marketing – Process, and Potential, Department of Commerce, National College, Trichy, 24th January, 2019.
  • “New Economic Reforms and Indian Capital Market: An analytical Study”, Paradigm Shift in Polity, Society, culture, Science, Economy, Language Teaching, Sports and Management in contemporary India, Department of Science and Tech, Government First Grade College, Bangalore. Oct 2018
  • “Addressing climate change Impact on Agriculture and Infrastructure”, Addressing climate change Impact on Agriculture and Infrastructure, NKR Government Arts college for Women, Namakkal, Sep 2018.
  • “Influecing Dynamics of Safety in Mutual fund and Investments – An Empirical Overview” Innovation in Management Practices, Sankara College of Science and Commerce, Coimbatore,September 2018.
  • “Rural Development Initiative Information and Communication Technology”, Optimum crop Planning for Resource use Efficiency, Department of Economics, Sri Sarada College for Women, Salem, 14th Aug, 2018.
  • Collision of International Financial Reporting Standards on Monetary Ratios“, Business Research, Department of Commerce, Faculty of Science & Humanities, SRM University, September 2017.
  • “Informal works and Social security- Analytical with reference to Tirupur City of Tamilnadu” Strategic Shift in Business Excellence for Sustainable Development in Indo-Global Business and Technology, Sri. Ganesh School of Management, Salem, Feb 10, 2017.
  • “Invisibles Trade Regime in India – Its Significance on Ecnonomy”, India – An Incredible Business and Investment Destination, St. Joseph’s College of Commerce, Bengaluru.2016.
  • “Balanced Score Card – An Analysis”, Emerging Trends in Personal Financial Management, Sree Saraswathi Thyagaraja College, Coimbatore. Feb, 2016.
  • “Forex Reserves Holdings and its Collision with Inflation CP and WPI in India”, Emerging Trends and challenges in Global Business Environment, Department of Commerce, Dr. R.V. Arts and Sci College, Coimbatore, Sep 23rd, 2015.
  • “Foreign Exchange Reserves In India: An Analytical Review”, Research Innovation for Quality Improvement in Higher Education, Research and Development Centre, Bharathiar University, Coimbatore, Oct 10th and 11, 2014.
  • “Entrepreneurship in Coimbatore City”, Shifting Paradigms of Business, VHNSN College, Virudhunagar, July, 23-24, 2012.
  • “Balanced Score Card – an Analaysis”, HRM in the Era of Global Mobility, Kongunadu Arts and Sci College, Coimbatore, July, 18, 2012.
  • “A Study on Entrepreneurship (with special reference to Tirupur City)”, Innovation and Entrepreneurship In a Network World, Sakthi Institute of Management, Pollachi, May, 10-11, 2012.
  • “Quality of Work Life in Organisation”, Personal Dynamism in Organizational Development, Bishop Heber College, Trichy, Mar, 12, 2012.
  • “An Analysis E Commerce in Business”, Emerging Trends in E commerce, Department of Commerce, University of Madras, Mar, 16-17, 2011. (UGC)
  • “Innovations in Customer Servicein Indian Banking Sector”, Innovation and Inclusion in Banking: Issues, Strategies and Options, Kannur University, Kannur, Feb, 4,
  • “Consumer Protection Movement in Rural Areas in Tirupur District”, Globalization and consumer Protection, Kalasalingam University, Krishnankoil, Jan, 28-29, 2011.
  • “Commodity Derivatives in India”, Financial Derivatives, Department of Commerce, Pondicherry University, Pondicherry, Dec, 17-19, 2010. (UGC)
  • “Green Marketing Strategies and Issues”, Global Marketing Strategies and Practices, Nehru Institute of Management Studies, Coimbatore, Oct, 8-9, 2010.

Patents Filed / Published

  • The Impact of Grievances Handling Procedure with reference to employment
  • Mediums That Exhibit the Impact Of Technology On Human Resource Planning

Books Published


Workshops / Seminars / FDPs / STTP (Conducted/ Attended)

  • “BLOOMS Taxonomy and Evaluation Methods”, Organized by Exam Cell in Collaboration with IQAC of CSH, SRM-IST, Vadapalani Campus, 28th Jan, 2022.
  • “Outcome Based Education” Organized by Department of Management, Karpagam Academy of Higher Education, Coimbatore from 26. 07.2021 to 01.08.2021.
  • “National Education Policy, 2020 and Higher Education in India”, Dr.N.S.A.M, First Grade College, Bengaluru, 24th to  29th May, 2021.
  • “Introduction to International Journal Publication” organized by M.M.E.S. Women’s Arts and Science College, Melvisharam, 31st Jan, 2020
  • “Writing Research Articles in Social Sciences” organized by Department of Management Studies, SRM IST, Vadapalani Campus, 25th Jan 2020.


  • Creating a Willing Startup Business Plan – Organized by Saveetha College of Engineering March -2023
  • Report Writing – SRM IST, Vadapalani Campus – March 2023
  • Statistical Test and Spss – October 2022
  • Blended Learning at FDP organized by Dr.M.G.R Educational and Research Institute – April 2022
  • Interpersonal skills organized by Dr.MGR Educational and Research Institute – November 2023
  • Digital marketing – Sns college of arts and Science, Coimbatore. 2020




Academic Experience

  • Assistant Professor, School of Commerce, Hindustan College of Arts and Science, Padur, Chennai. (2014 to 2017)



Achievements and Awards

  • Recipient of UGC Maulana Azand National Senior Fellowship at Bharathiar University, 2010
  • Silver Medalist at UG Level, 2006


  • International Economics Development and Research Center – 30080608

Other Details

Editorial Board Member

  • International Journal of Community Service Engagement.
  • Elixir International Journal
  • Shanlax International Journal of Commerce
  • International Research Journal of Science and Humanities
  • International Journal of Creative Research Thoughts
  • Interdisciplinary Journal of Applied and Basic Subjects