Mr. D. Sugumaran

Assistant ProfessorGoogle Scholar Link

Education

  • Ph.D (Pursuing) (Management)., M. S. University
  • M.Phil (Management)., Bharathidasan University, 2008
  • M.B.A (Management)., Madras University, 1998
  • P.G.D.C.S (Computer Science)., Madras University, April 1996
  • B.Com (Commerce)., Madras University, 1995

Courses

Marketing Management, Advertising and Sales promotion, Legal Aspects of Business, Management Principles, Organizational Behaviour, Human Resource Management, Management Information System, Total Quality Management, Banking Theory and Practice, Company Law, International Marketing, Logistics and Supply Chain Management, E-Commerce and Digital Marketing, Retail Marketing, Business Ethics and Corporate Governance, Design Thinking.

Research Interests

Market Preferences of IoT products

Credentials

Journal Publications

  • Published and presented research paper entitled as “Significance of IoT (Internet of Things) in Education Sector” in International Journal of Business Intelligence & Innovations, ISSN: 2348-4705, Volume II, Quarterly Issue 1; February 2019
  • Published a research paper entitled as “Changing Consumer Buying Patterns And Creating New Strategy” in International Journal of Business Intelligence & Innovations, ISSN: 2348-4705, Volume II, Special Issue 1; February 2018
  • Published the paper entitled “Perception and Preferences Towards Smart Home Technologies” in UGC CARE Think India Journal ISSN: 0971-1260-Volume 23 – Issue 14 – December 2019.
  • Published the paper titled as “Perception and Preferences Towards Smart Home Technologies” UGC care Think India Journal, ISSN: 0971-1260
  • Published the article entitled “Consumer Readiness on IoT (Internet Of Things) Products” in UGC care listed journal Studies in Indian Place Names, ISSN 2394 3114

Conference Presentation / Publication

  • Presented Paper entitled “Farm to End Retailer Supply Chain by IoT” in International Conference on Startups & Post COVID 19 Indian Economy, 27 th August, 2020 organized by Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli.
  • Presented the paper entitled “Perception and Preferences Towards Smart Home Technologies” in 6th International Conference conducted by ‘Merx Mercis 2019’ on 17th December 2019 at SRM Institute of Science and Technology, Kattankulathur
  • Presented a research paper entitled as “Significance of IoT (Internet of Things) in Education Sector” in International Journal of Business Intelligence & Innovations, ISSN: 2348-4705 on Feb. 2018

Patents Filed / Published

NIL

Books Published

NIL

Workshops / Seminars / FDPs / STTP (Conducted / Attended)

  • Attended FDP on 4th and 5th August 2011 at Satyabama University
  • Attended FDP on 5th November 2011 at SVSVM University, Kanchipuram
  • Participated in one day National Workshop on Research Methodology on 30th March 2011 at SVCE
  • Participated a Five-day Executive Development Programme on Basic Analytics Tools from 4th July to 8th July 2020 at Pondicherry University
  • Participated a Seven-day Natiional Level Online Faculty Development Programme on “A Paradign Shift in Social Sciences Research” from 27th July to 2nd August 2020 at Bharathiyar University
  • Participated 3-week International interdisiciplinary research methodology workshop organized by kashmir university

Resource Person / Chaired Sessions Conferences / Invited Talks

NIL

Online Courses Completed

NIL

Experience

Academic Experience

  • Working as Assistant Professor in SRM Institute of Science and Technology, Vadapalani Campus from August 2016 to till date
  • Lecturer in Department of Management Studies of Arulmigu Meenakshi Amman College of Engineering, Vadamavandal (Kanchipuram) from February 2001 to July 2016.

Other Professional Experience

NIL

Achievements and Awards

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Memberships

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Other Details

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