• An Investigation on Purchase Behaviour of Buyer White Durable Goods with Exceptional Reference to Chennai, International Journal of Scientific Research in Science and Technology, Vol. 2, No. 1, Jan – Feb 2016. (ISSN No. 2395-6011) UGC Approved Journal
• An Examination on Customer Satisfaction towards washing machine customers in Chennai City,
  International Journal of Scientific Research in Science, Engineering and Technology, Vol. 3, No.
  2, Mar – Apr 2017. (ISSN No. 2395-1990) UGC Approved Journal
• A Study of Unethical Advertisements towards FMCG -EIJFMR Volume – IV Special Edition -IV
  March 2018. ISSN No:2395-5929.UGC Approved Journal  Jr.No.45308 Impact Factor 1.14
• Aerobic Exercise’s Effect on Bank Employees’ Organizational Commitment. Turkish Journal of Physiotheraphy and Rehabilitation: 32(3) ISSN: 2651-4451/e-ISSN 2651-446x 5th May 2021.
• Women in the Information Technology sector’s exploring Financial Knowledge and Investment Decision. PalArch’s Journal of Archaeology of Egypt/Egyptology, 18(10) (2021).
• Influence of Conflict Management Styles on Organizational Commitment among the Bank Employees. International Journal of PsychoSocial Rehabilitation, Vol.23, Issue 06, 2019 ISSN:
  1475-7192.
• A Strategic view of Competency Mapping on Organizational Commitment with a Focus on Bank
  Employees (TOJQI) Volume 12, Issue 7, July 2021: 5144-5154.
• Employees of the Rail Coach Engineering  Factory’s Talent Management  and Team Effectiveness Design Engineering.  ISSN: 0011-9342 Vol.2021 Issue: 08/pages 363-373.
• TEXT Mining and Sentiment Analysis of Online customer Reviews for Food Delivery Apps: (QDS) Analysing Qualitative Data. Vidyabharati International Interdisciplinary Research Journal (Special Issue) ISSN 2319-4979. Oct-2021.
• Sentiment Analysis and Text Mining of Online Customer Reviews for Digital Wallet Apps of Fintech Industry International Journal of Aquatic Science ISSN: 2008-8019 Vol.12, Issue 03, 2021.
• Influence of Emotional Intelligence on Organizational Commitment among Bank Employees. Indian Journal of Adult Education 82(1) ISSN: 0019-5006. January-March 2021.UGC Care.

• Social and Ethical Implications of Visual Advertising – A Perceptual Studies – Competitive Business Strategies for Sustainable Development, Hindustan College of Arts and Science, Chennai, Sep 2012. (ISBN No. 978-93-81208-11-3).
• Ethical and Social Issues in TV Advertising: An Academic Perspective Study – Igniting Entrepreneurial Spirit in Young Minds, RMD Engineering College, Thiruvallur, 20.10.2012 – pp: 295 -298. (ISBN No.978-81-905380-2-2).
• Entrepreneurship Intraorganisational Networks – Entrepreneurship for the 21 st Century, SRM University,27.02.2014 – pp: 137 -139. (ISBN No. 978-93-80577-04-3).
• A Perspective Study on Digital marketing – SRM BIZAD – Research Review, SRM University,
  26.02.2015 – pp: 209 -212. (ISSN No. 0952-4957).
• A Study on Social and Ethical Issues of E-Commerce. Contemporary Issues in Management, 28th
  February & 1st March 2014. ISBN No: 978-81-923607-6-8. Pg.410.
• A Conceptual Study on implications of Visual Advertising on Consumer Behaviour “Managing Global Business: Challenges & Strategies” SRM BIZAD Research Review, SRM University, 31st March 2016. Volume 2. No.1 pg.403-406, ISSN: 0952-4957.
• Participated International Conference on Data Sciences in Business Application  on 12th & 13th February 2015, by Faculty of Management, SRM University, Kattankulathur.

NIL

NIL

• Participated Trading & Stock Market Analysis organised by Dept. of Business Administration,  Faculty of Management,  SRM University, Kattankulathur on 9th February 2015.
• The Art of Event Planning & Management” held on 28th & 29th March 2022, organised by Dpt. of Business Administration, held @ SRMIST, CSH.
• Participated Introduction to GST- A Beginners Awareness Program on 28th June 2017, Organised by Dept. of Commerce, FSH, SRM University,  Kattankulathur.
• Empowering Rural Areas Towards Cash to Cashless Economy – Challenges And Opportunities. Held on 29.10.2022 by Srimad Andavan Arts And Science College, Tiruchirappalli. Sponsored by ICSSR & MHRD, Govt.of India.
• Participated & learned the Effective Case Teaching @ SRM University, Faculty of Management, Kattankulathur, on April 28, 2015 handled & delivered by Dr.Jayshree Suresh.
• Faculty Orientation Pgm on Salient Attributes for Professional Development conducted by Internal Quality Assurance Cell, on 09.09.2022 & 10.09.2022. @ SRMIST, CSH, VDP, Chennai.
• International Faculty Professional Development  Program on ” Academic Research in Global Perspective, (Virtual) conducted by SRMIST, CSH, RPM, Chennai from 10th Oct 2022 to 17th October 2022.
• Participated & completed Faculty Development  Programme on ‘ Design and Development  of Industry led curriculum in Technological Era’ by AMET University, Chennai during 14th to 22nd December 2022 awarded with the grade A+

• Framed SRMIST, CSH, @ KTR campus, University Curriculum Syllabus for the year 2020 regulation.
• Invited as Question Paper Setter for various Universities and Autonomous Colleges.
• Acted as External Flying Squad duty during University Examination @ SRMIST, CSH, RPM Campus, Chennai

• Management Principles
•  Consumer Behaviour

• Assistant Professor – Department of Business Administration, SRM Institute of Science and
  Technology, Vadapalani Campus, Chennai – Sep 2016 to Till Date
• Assistant Professor – Department of Business Administration, SRM Institute of Science and
  Technology, Kattankulathur  Campus, Chennai – Sep 2011 to Sep 2016.
• Assistant Professor – Department of Management Science, Shree Chandraprabhu Jain College, Chennai– June 2007 to September 2011.
• Lecturer – Department of Business Administration, Sridevi Arts and Science College, Chennai – June 2006 – May 2007.
• Lecturer – Department of Economics, St. Joseph’s College, Chennai – June 2001 – May 2006.

• Framed SRMIST, CSH, @ KTR campus, University Curriculum Syllabus for the year 2020 regulation.
• Acted as External Flying Squad duty during University Examination @ SRMIST, CSH, RPM Campus,Chennai.
• Working as a Member for the Rotaract Club @ SRMIST, CSH, VDP Campus, Chennai. (2023 – Till Date)
• Working as a Placement Coordinator for Business Administration @ SRMIST, CSH, VDP Campus,
  Chennai. (2022 – 2023)
• Working as NAAC Co-coordinator for Criterion II @ SRMIST, CSH, VDP, Chennai. (2022 – 2023)
  6 Working as a Alumni Coordinator in the department of Business Administration @ SRMIST, CSH, VDP,Chennai. (2022 – 2023)
• Working as a Member for the Value Added Certificate Course for Business Administration  students. (2022– 2023)
• Working As a member of NPTEL course for the Faculties of CSH & for Business Administration students.(2022 – 2023)
• Incharge for the Students, Mentor altogether for the past 12 years in both KTR & VDP Campus.
• Undergoing External University Examination Question Paper setting & Evaluation done in D.G Vaishnav College, DB Jain College & AMET University, Chennai.
• Undergone Industrial Visit for I Year Business Administration students @ AAVIN Plant, Madhavaram, Chennai.