Dr. V. Suresh

Assistant ProfessorGoogle Scholar Link


  • Ph.D (Business Administration)., Manonmaniam Sundaranar University, 2020
  • M.Phil (Management)., Prist University, 2012
  • B.Ed (Economics)., Indira Gandhi Institute of Higher Education, 2006
  • M.B.A (Management)., Indira Gandhi Institute of Higher Education, 2001
  • M.A (Economics)., University of Madras, 2000
  • B.A (Economics)., University of Madras, 1996


Human Resource Management, Strategic Management, Organizational Behaviour, Marketing Management, Services Marketing, Retail Management, Business Ethics and Values, Principles of Management, Managerial Economics

Research Interests

Marketing, Services Marketing, Marketing and society



  • An Investigation on Purchase Behaviour of Buyer White Durable Goods with Exceptional Reference to Chennai, International Journal of Scientific Research in Science and Technology, Vol. 2, No. 1, Jan – Feb 2016. (ISSN No. 2395-6011) UGC Approved Journal
  • An Examination on Customer Satisfaction towards washing machine customers in Chennai City,
    International Journal of Scientific Research in Science, Engineering and Technology, Vol. 3, No.
    2, Mar – Apr 2017. (ISSN No. 2395-1990) UGC Approved Journal
  • A Study of Unethical Advertisements towards FMCG -EIJFMR Volume – IV Special Edition -IV
    March 2018. ISSN No:2395-5929.UGC Approved Journal  Jr.No.45308 Impact Factor 1.14
  • Aerobic Exercise’s Effect on Bank Employees’ Organizational Commitment. Turkish Journal of Physiotheraphy and Rehabilitation: 32(3) ISSN: 2651-4451/e-ISSN 2651-446x 5th May 2021.
  • Women in the Information Technology sector’s exploring Financial Knowledge and Investment Decision. PalArch’s Journal of Archaeology of Egypt/Egyptology, 18(10) (2021).
  • Influence of Conflict Management Styles on Organizational Commitment among the Bank Employees. International Journal of PsychoSocial Rehabilitation, Vol.23, Issue 06, 2019 ISSN:
  • A Strategic view of Competency Mapping on Organizational Commitment with a Focus on Bank
    Employees (TOJQI) Volume 12, Issue 7, July 2021: 5144-5154.
  • Employees of the Rail Coach Engineering  Factory’s Talent Management  and Team Effectiveness Design Engineering.  ISSN: 0011-9342 Vol.2021 Issue: 08/pages 363-373.
  • TEXT Mining and Sentiment Analysis of Online customer Reviews for Food Delivery Apps: (QDS) Analysing Qualitative Data. Vidyabharati International Interdisciplinary Research Journal (Special Issue) ISSN 2319-4979. Oct-2021.
  • Sentiment Analysis and Text Mining of Online Customer Reviews for Digital Wallet Apps of Fintech Industry International Journal of Aquatic Science ISSN: 2008-8019 Vol.12, Issue 03, 2021.
  • Influence of Emotional Intelligence on Organizational Commitment among Bank Employees. Indian Journal of Adult Education 82(1) ISSN: 0019-5006. January-March 2021.UGC Care.


  • Social and Ethical Implications of Visual Advertising – A Perceptual Studies – Competitive Business Strategies for Sustainable Development, Hindustan College of Arts and Science, Chennai, Sep 2012. (ISBN No. 978-93-81208-11-3).
  • Ethical and Social Issues in TV Advertising: An Academic Perspective Study – Igniting Entrepreneurial Spirit in Young Minds, RMD Engineering College, Thiruvallur, 20.10.2012 – pp: 295 -298. (ISBN No.978-81-905380-2-2).
  • Entrepreneurship Intraorganisational Networks – Entrepreneurship for the 21 st Century, SRM University,27.02.2014 – pp: 137 -139. (ISBN No. 978-93-80577-04-3).
  • A Perspective Study on Digital marketing – SRM BIZAD – Research Review, SRM University,
    26.02.2015 – pp: 209 -212. (ISSN No. 0952-4957).
  • A Study on Social and Ethical Issues of E-Commerce. Contemporary Issues in Management, 28th
    February & 1st March 2014. ISBN No: 978-81-923607-6-8. Pg.410.
  • A Conceptual Study on implications of Visual Advertising on Consumer Behaviour “Managing Global Business: Challenges & Strategies” SRM BIZAD Research Review, SRM University, 31st March 2016. Volume 2. No.1 pg.403-406, ISSN: 0952-4957.
  • Participated International Conference on Data Sciences in Business Application  on 12th & 13th February 2015, by Faculty of Management, SRM University, Kattankulathur.






  • Participated Trading & Stock Market Analysis organised by Dept. of Business Administration,  Faculty of Management,  SRM University, Kattankulathur on 9th February 2015.
  • The Art of Event Planning & Management” held on 28th & 29th March 2022, organised by Dpt. of Business Administration, held @ SRMIST, CSH.
  • Participated Introduction to GST- A Beginners Awareness Program on 28th June 2017, Organised by Dept. of Commerce, FSH, SRM University,  Kattankulathur.
  • Empowering Rural Areas Towards Cash to Cashless Economy – Challenges And Opportunities. Held on 29.10.2022 by Srimad Andavan Arts And Science College, Tiruchirappalli. Sponsored by ICSSR & MHRD, Govt.of India.
  • Participated & learned the Effective Case Teaching @ SRM University, Faculty of Management, Kattankulathur, on April 28, 2015 handled & delivered by Dr.Jayshree Suresh.
  • Faculty Orientation Pgm on Salient Attributes for Professional Development conducted by Internal Quality Assurance Cell, on 09.09.2022 & 10.09.2022. @ SRMIST, CSH, VDP, Chennai.
  • International Faculty Professional Development  Program on ” Academic Research in Global Perspective, (Virtual) conducted by SRMIST, CSH, RPM, Chennai from 10th Oct 2022 to 17th October 2022.
  • Participated & completed Faculty Development  Programme on ‘ Design and Development  of Industry led curriculum in Technological Era’ by AMET University, Chennai during 14th to 22nd December 2022 awarded with the grade A+


  • Framed SRMIST, CSH, @ KTR campus, University Curriculum Syllabus for the year 2020 regulation.
  • Invited as Question Paper Setter for various Universities and Autonomous Colleges.
  • Acted as External Flying Squad duty during University Examination @ SRMIST, CSH, RPM Campus, Chennai


  • Management Principles
  •  Consumer Behaviour


Academic Experience

  • Assistant Professor – Department of Business Administration, SRM Institute of Science and
    Technology, Vadapalani Campus, Chennai – Sep 2016 to Till Date
  • Assistant Professor – Department of Business Administration, SRM Institute of Science and
    Technology, Kattankulathur  Campus, Chennai – Sep 2011 to Sep 2016.
  • Assistant Professor – Department of Management Science, Shree Chandraprabhu Jain College, Chennai– June 2007 to September 2011.
  • Lecturer – Department of Business Administration, Sridevi Arts and Science College, Chennai – June 2006 – May 2007.
  • Lecturer – Department of Economics, St. Joseph’s College, Chennai – June 2001 – May 2006.

Other Professional Experience

  • Framed SRMIST, CSH, @ KTR campus, University Curriculum Syllabus for the year 2020 regulation.
  • Acted as External Flying Squad duty during University Examination @ SRMIST, CSH, RPM Campus,Chennai.
  • Working as a Member for the Rotaract Club @ SRMIST, CSH, VDP Campus, Chennai. (2023 – Till Date)
  • Working as a Placement Coordinator for Business Administration @ SRMIST, CSH, VDP Campus,
    Chennai. (2022 – 2023)
  • Working as NAAC Co-coordinator for Criterion II @ SRMIST, CSH, VDP, Chennai. (2022 – 2023)
    6 Working as a Alumni Coordinator in the department of Business Administration @ SRMIST, CSH, VDP,Chennai. (2022 – 2023)
  • Working as a Member for the Value Added Certificate Course for Business Administration  students. (2022– 2023)
  • Working As a member of NPTEL course for the Faculties of CSH & for Business Administration students.(2022 – 2023)
  • Incharge for the Students, Mentor altogether for the past 12 years in both KTR & VDP Campus.
  • Undergoing External University Examination Question Paper setting & Evaluation done in D.G Vaishnav College, DB Jain College & AMET University, Chennai.
  • Undergone Industrial Visit for I Year Business Administration students @ AAVIN Plant, Madhavaram, Chennai.

Achievements and Awards



  • Madras Management Association (MMA)

Other Details