Dr. Alpa Srivastava

Assistant ProfessorGoogle Scholar Link


  • Ph.D (Marketing)., Motilal Nehru National Institute of Technology, Allahabad, 2010
  • M.B.A (Marketing)., Motilal Nehru Institute of Research and Business Administration(MONIRBA), University of Allahabad, Allahabad, 2004
  • B.Sc (Computer Applications)., CSJM, University Kanpur, 2002


Total Quality Management, Principles of Marketing, Logistics and supply Chain Management, Leadership and team management, Introduction to research, Environmental studies, Event planning Management

Research Interests

Marketing and HR


Journal Publications

  • (International followed by National) An Empirical Study on the cogency of tuning up the job holders” in International Journal of Research and Analytical Reviews (IJRAR), published on 11, october , 2023, vol 10, issue 4, UGC CARE listed

Conference Presentation / Publication

  • AICTE-sponsored, IILM Lucknow-organised International Virtual Conference FTB-KSSIT, 2023,
    titled “A Conceptual Study On entrepreneurship is at best of both worlds: Living in the age of
    digital marketing” , July 27-29, 2023.

Patents Filed / Published


Books Published


Workshops / Seminars / FDPs / STTP (Conducted / Attended)

  • Attended Faculty Enrichment Programme on “Concerns of Academic Research in Social Sciences”, from 10. 05.23to 16.05.23, online platform.
  • Attended online FDP on “Navigating Data Analytics for Data Excellence”, organised by Department of Corporate Secretary-ship and Accounting & Finance,SRMIST, KTR, Chennai, from 19.06.23 to 25.06.23
  • Attended online FDP on FDP – Theory Building and Contributions in Research’ organised by SRM
    Group Research Committee, SRMIST, Vadapalani, on 06.11.2023

Resource Person / Chaired Sessions Conferences / Invited Talks

  • Meet a Mentor Programme , women forum, CSH, SRMIST, Vadapalani, 10th October 23

Online Courses Completed



Academic Experience

  • Assistant Professor in SRM, Institute of Science and Technology, Department of Business
    Administration, From 6th Feb 2023 and continuing.
  • Assistant Professor (Senior Grade) in “Saveetha College of Liberal Art and Science, SIMTAS,
    Chennai”, from 13.09.2022 to 04.02.2023.
  •  Trained a batch of Marketing and Loan Processing Officer aspirants at IIAHM for recruitments in
    NBFCs during Sept.2019 to Oct.2019.
  • Assistant Professor in Institute of Management Studies, Bundelkhand University, Jhansi, from
    07.12.2011 to 20.08.2014. (Role function includes faculty for M.Phil, MBA , MBA[IB] & BBA with administrative position as Co-Coordinator for BBA ), Supervision as research guide for 2-M.Phil Students.
  • Visiting Faculty at ICFAI, Faridabad for 3 months during August to October 2007.
  • 2 years teaching experience during my research(stipend) period at SMS, MNNIT , Allahabad for
    MBA classes for academic session 2004-06.

Other Professional Experience

Achievements and Awards

  • Topper of the university in B.Sc.


  • MMA

Other Details