Dr. Kiruthiga.V

Assistant Professor

Education

  • PhD
  • M.B.A, HR, Anna University, 2017
  • B.E

Other Details

Courses

  • Employee Relations
  • Organisational Behavior
  • Legal System
  • Business Communication

Research Interests

  • Digital Marketing
  • Green Marketing
  • Employee retention
  • Job satisfaction

Selected Publications

  • V (2021)’ Paramount Of Artificial Intelligence Among Human Resource In IT Industry’, PSYCHOLOGY AND EDUCATION, 58(2)
  • V, S Jeyakumar (2020), ’ Diminution of Negative Downtime Using Lean Six Sigma’, Solid State Technology, 63(2)
  • V (2020),’ PROGRESSION OF WOMEN ENTREPRENEURSHIP IN INDIA: DEFIES AND EMANCIPATION y’, GIS Science Journal,, 7(8)
  • V (2019), ‘Clout of Colours on Consumer Food Choices’, IJITEE, 9(1)
  • V (2019),’Role played by NGO’s in protecting consumer rights’, STD Journal, *(11).
  • V (2018),’ The role of social media as a marketing tool-a qualitative analysis’, Pramana Research Journal, 8(12),
  • V (2018), ‘Vicissitudes in women after pregnancy’, Journal of emerging technologies and innovative research, 5(8).
  • V (2017), ‘Appraising Literature of Green Human Resource Management’, World Wide Journal of Multidisciplinary Research and Development, 3(11),56-59.
  • Kiruthiga.V (2017), ‘Egalitarianism in Relationship’, International Journal of Trend in Scientific Research and Development, 1(6), 740-742

Papers Presented

  • Kiruthiga.V,, ” Employee Satisfaction during Pandemic” 7th National Level Conference (Virtual Edition) on “Women In Leadership” , Kristu Jayanti College (Autonomous), Bengaluru, 2021
  • Kiruthiga.V, ” A CONCEPTUAL INVESTIGATION ON IMPORTANT DIGITAL PSYCHOLOGY HEURISTIC’S THEORIES IN E-COMMERCE FOR GEN Z,” International Virtual Conference on Industry 5.0 – Post Pandemic Transformation, Department of Commerce, St. Joseph’s College of Commerce, Bengaluru, 2020
  • Kiruthiga.V,’ Health Management through Vastu Saastra’, Digital transformation for sustainable development, University of Madras,2019
  • Kiruthiga.V,’ Impetuses that Chaffeur FDI’, FDI-FACTS-2018, Karaikudi,2018
  • Kiruthiga.V, ‘Punter Gratification in Beauty Parlors’, 42nd International Conference on Advances in Science, Management and Engineering, Chennai, 2017

Work in Progress

  • With Mythili R , “H2H Marketing Impact on E-Commerce

Academic Experience

  • Assistant Professor. Department of Management Studies, SRM Institute of Science and Technology, Vadapalani Campus from 2017

Workshops /Seminars/Conferences

  • One Week Recent Trends in Research Article Writing, 22 March, 2021 to 27 March, 2021 organized by REST Society for Research International (RSRI), Krishnagiri, Tamil Nadu, India.
  • Emerging Application of SEM in Contemporary Research, CMS Business School, 14th December 2020

Membership

  • Member in Indian Science Congress Association (ISCA) , 2017