Dr. S. Vijayakanthan

Assistant Professor (Sr.G)Google Scholar Link

Education

  • Ph.D. (Business Administration)., Manonmaniam Sundaranar University, 2019
  • M.Phil (Management)., Madurai Kamaraj University, 2006
  • M.B.A (Marketing)., Madras University, 2003
  • M.Com (Accounting & Finance)., Annamalai University, 2010

Courses

Financial Reporting, Statement and Analysis, Marketing Management, Corporate Finance, Entrepreneurship and Hospital Economics, Financial and Management Accounting

Research Interests

Marketing

Credentials

Journal Publications

  • Vijayakanthan. S, Dr. Arasuraja. G (2021),“Retailing and its impact during Covid – 19 in Coimbatore City”, Journal of Contemporary Issues in Business and Government, Vol. 27, No. 2, DOI: 10.47750, P-ISSN: 2204-1990;E-ISSN: 1323-6903
  • Vijayakanthan. S, Dr. Arasuraja. G (2020), “Emotional Branding and Buying Behavior”, Pal arch’s Journal of Archaeology of Egypt/Egyptology 17(7).
  • Vijayakanthan. S, Dr. Arasuraja. G (2020), “A Study of Consumer behaviour on Digital Marketing”, Solid State Technology, Volume: 63 Issue: 6
  • Vijayakanthan, Dr.P.Ravi & Dr.M.Bhoopal (2019), “An overview of Indian Paint Industry”, International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269,P-ISSN 2349-5138, Vol-6,Issue-2, 650-652.
  • Vijayakanthan, Dr.P.Ravi & Dr.M.Bhoopal (2018), “Product Involvement of Household Consumers’ and its Impact on Product Involvement Outcomes of Interior Decorative Brands at Tiruvallur District”, International Journal for Research in Engineering Application & Management (IJREAM), ISSN: 2454-9150, Vol-04, Issue-08, 489 – 494.
  • Vijayakanthan, Dr.C.Selvaraj & Dr. G. Arasuraja (2018),”Private label- challenges and opportunities”, Elk Asia Pacific Journal of Marketing & Retail Management, ISSN 2349-2317, Volume 9 Issue 2.
  • Vijayakanthan, Dr.T.K.Murugesan (2018), “Implementation of Lean Manufacturing System (LMS): An Empirical Study of Manufacturing Firms in Bangalore, Asian Journal of Research in Social Sciences and Humanities”, ISSN 2249-7315, Vol. 8.
  • Vijayakanthan, Dr.C.Selvaraj & Dr. G. Arasuraja (2018),”Competency Assessment – a Training Tool”, IJRAR- International Journal of Research and Analytical Reviews, Print ISSN 2349-5138, Volume 5 I Issue 2.
  • Vijayakanthan, Dr.C.Selvaraj & Dr. G. Arasuraja (2018), “Structural Equation Modeling Between Brand Equity Elements and Retail Store Attributes”, International Journal of Research, Print ISSN: 2348-795X, Volume 05 Issue 12.
  • Vijayakanthan (2017), “The Mediating role of Product Involvement on the relationship between Brand Personality and Consumers’ Loyalty towards Excell Wall Interior Brands in Chennai City”, Asian Journal of Research in Business Economics and Management, Vol 7, No.8.
  • Vijayakanthan & Dr.C.Selvaraj (2016), “Green Marketing Products – Buyer Behaviour”, International Journal of Research in Management, ISSN2249-5908, Issue 6, Vol. 6.
  • Vijayakanthan (2014), “Consumer attitudes towards various paint products in India”, Shanlax International Journal of Management, ISSN 2321-4643, No. 2, Vol 2.
  • Vijayakanthan (2013), “Growth of Paint Industry in India”, Shanlax International Journal of Arts, Science and Humanities, ISSN 2321- 788X, No. 1, Vol 1.
  • Vijayakanthan (2013),”Involvement of Indian consumers on interior decorative products”, Shanlax International Journal of Management, ISSN 2321-4643, No. 1, Vol 1.
  • S.Vijayakanthan and S.Ilayaraja (2011), “Engineering Economics and Financial Accounting” Elshadai Publishers, Chennai.

Conference Presentation / Publication

  • Vijayakanthan. S, Dr. Arasuraja. G (2021),“Retailing and its impact during Covid – 19 in Coimbatore City”, Journal of Contemporary Issues in Business and Government, Vol. 27, No. 2, DOI: 10.47750, P-ISSN: 2204-1990;E-ISSN: 1323-6903
  • Vijayakanthan. S, Dr. Arasuraja. G (2020), “Emotional Branding and Buying Behavior”, Pal arch’s Journal of Archaeology of Egypt/Egyptology 17(7).
  • Vijayakanthan. S, Dr. Arasuraja. G (2020), “A Study of Consumer behaviour on Digital Marketing”, Solid State Technology, Volume: 63 Issue: 6
  • Vijayakanthan, Dr.P.Ravi & Dr.M.Bhoopal (2019), “An overview of Indian Paint Industry”, International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269,P-ISSN 2349-5138, Vol-6,Issue-2, 650-652.
  • Vijayakanthan, Dr.P.Ravi & Dr.M.Bhoopal (2018), “Product Involvement of Household Consumers’ and its Impact on Product Involvement Outcomes of Interior Decorative Brands at Tiruvallur District”, International Journal for Research in Engineering Application & Management (IJREAM), ISSN: 2454-9150, Vol-04, Issue-08, 489 – 494.
  • Vijayakanthan, Dr.C.Selvaraj & Dr. G. Arasuraja (2018),”Private label- challenges and opportunities”, Elk Asia Pacific Journal of Marketing & Retail Management, ISSN 2349-2317, Volume 9 Issue 2.
  • Vijayakanthan, Dr.T.K.Murugesan (2018), “Implementation of Lean Manufacturing System (LMS): An Empirical Study of Manufacturing Firms in Bangalore, Asian Journal of Research in Social Sciences and Humanities”, ISSN 2249-7315, Vol. 8.
  • Vijayakanthan, Dr.C.Selvaraj & Dr. G. Arasuraja (2018),”Competency Assessment – a Training Tool”, IJRAR- International Journal of Research and Analytical Reviews, Print ISSN 2349-5138, Volume 5 I Issue 2.
  • Vijayakanthan, Dr.C.Selvaraj & Dr. G. Arasuraja (2018), “Structural Equation Modeling Between Brand Equity Elements and Retail Store Attributes”, International Journal of Research, Print ISSN: 2348-795X, Volume 05 Issue 12.
  • Vijayakanthan (2017), “The Mediating role of Product Involvement on the relationship between Brand Personality and Consumers’ Loyalty towards Excell Wall Interior Brands in Chennai City”, Asian Journal of Research in Business Economics and Management, Vol 7, No.8.
  • Vijayakanthan & Dr.C.Selvaraj (2016), “Green Marketing Products – Buyer Behaviour”, International Journal of Research in Management, ISSN2249-5908, Issue 6, Vol. 6.
  • Vijayakanthan (2014), “Consumer attitudes towards various paint products in India”, Shanlax International Journal of Management, ISSN 2321-4643, No. 2, Vol 2.
  • Vijayakanthan (2013), “Growth of Paint Industry in India”, Shanlax International Journal of Arts, Science and Humanities, ISSN 2321- 788X, No. 1, Vol 1.
  • Vijayakanthan (2013),”Involvement of Indian consumers on interior decorative products”, Shanlax International Journal of Management, ISSN 2321-4643, No. 1, Vol 1.
  • S.Vijayakanthan and S.Ilayaraja (2011), “Engineering Economics and Financial Accounting” Elshadai Publishers, Chennai.
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Patents Filed / Published

NIL

Books Published

NIL

Workshops / Seminars / FDPs / STTP (Conducted / Attended)

  • Attended a Two Week online FDP on “Industry Institute Interaction – A Holistic  Approach Insight Out” (Sunset Edition), SRM Institute of Science and Technology, Ramapuram Campus, Chennai, 1st to 14th June 2021.
  • Attended a Seven Day online FDP on“Policy Initiative and Quality Enhancement In Higher Education”, Academic Research Group, Kolar, 5th to 11th May 2021.
  • Attended a Five Day Online Workshop on “Entrepreneurship and Regional Development” organised by National Institute of Technology, Arunachal Pradesh 22ndFebruary to 26th February 2021.
  • Seven Days Faculty Development Programme on Resource Mobilization-Local to Global organised by GHG Khalsa College of Education Gurusar Sadhar, Ludhiana 8thFebruary to 14th February 2021.
  • Faculty Development Programme on “Empowering Teachers with Multi-Dimensional Teaching Skills” organized by the Department of Commerce & IQAC, Periyar Maniammai Institute of Science and Technology (Deemed to be University) Vallam -Thanjavur, from 27thJanuary to 3rd February 2021.
  • Attended “Three Week International Interdisciplinary Research Methodology Workshop for Research Scholars and Faculty Members” organized byShah-i-Hamadan Institute of Islamic Studies University of Kashmir, Srinagar 21st December 2020 to 12th January 2021.
  • Attended a Seven Days National Level Faculty Development Program on “Application Of Tools & Techniques In Research Methodology & Accelerate To Publish Article In Scopus And Web Of Science” Organized by Hindusthan College of Arts and Science, Coimbatore.From 17th to 24th December 2020.
  • Attended a Five Day virtual FDP on “Structural Equation Modeling through SPSS” organised by CMS Business School, 14 to 18 December 2020.
  • Attended Five-Day Online FDP on ‘Designing and Process of Writing Research Papers in High-Quality Scopus Indexed International Journals’ organized by School of Education, Sharda University.Date: 7th to11th December 2020.
  • Attended a One week International level Faculty Development Programme on “Teacher’s Leadership Quality in Higher Education” at Sri Sairam Engineering College, Chennai on 24thJune to 30th June 2020.
  • Attended a Faculty Development Programme on “Moodle Learning Management System” at SRM Institute of Technology, Ramapuram Campus, Chennai 20thMay to 29th May 2020.  
  • Attended a Two week Online International level Faculty Development Programme on “360Classroom Management – Teaching Methodology” at Sri Sairam Engineering College, Chennai on 16thMay to 22nd  May 2020.
  • Attended a One week Online Refresher Course [FDP] on “E-Learning Resource & Teaching Methodology in Education & Research Development” at Sri Sairam Engineering College, Chennai on 27thApril to 9th   May 2020.
  • Attended a National Level Webinar on “Awakening Business Trends” at Saveetha Engineering College, Chennai on 27thApril to 1st May 2020.
  • A paper presented in International Conference on “Innovation Integration in Commerce Management and Information Technology” at Jayagovind Harigopal Agarwal Agarsen College, Madhavaram, Chennai on 10thAugust, 2019.
  • Attended a One week National level Faculty Development Programme on “HR Analytics” at Don Bosco Institute of Technology, Bangalore, 2019.  
  • Attended an SWAYAM ARPIT Online Refresher Course on “Curriculum Design and e-content development” offered by Central University of Kerala on 30thMarch, 2019.
  • A paper presented in two days National Conference on “The New Modern Digital Marketing Funnel” at Sri Balamurugan Arts and Science College, Salem on 21stand 22nd February 2019.
  • Attended a short term course on Self Awareness and Higher Goals in Education at IIT, Madras on 4thJune to 8th June 2018.
  • Attended an AICTE approved Faculty Development Programme [FDP 201X] on Pedagogy for Online and Blended Teaching Learning Process, Conducted by IIT, Bombay on 14thSeptember  to 12th October, 2017
  • Attended an AICTE approved Faculty Development Programme [FDP 101X] on Foundation Program in ICT for Education, Conducted by IIT, Bombay on 3rdAugust to 7th September, 2017.
  • Attended a Faculty Development Programme on “Business Simulations – Making Management Education Simplified at Velammal Engineering College, Chennai on 4thand 5th August, 2016.
  • Attended a Workshop on “Research Paper Writing – APA Style” at Anna University, Chennai on 12thNovember, 2015.
  • Attended a Workshop on “Patents: In, Out and Future” at Madurai Kamaraj University, Madurai on 13thJanuary, 2015.
  • Attended a Workshop on “Model Building and Validation for Research in Management and Social Sciences” at Anna University, Chennai on 30thand 31st May, 2014.
  • A Paper presented in “National Conference on Creativity and Innovation: A way to sustainable entrepreneurship” at Manonmaniam Sundaranar University, Tirunelveli on 25thand 26th March, 2013.
  • A Paper presented in “National Conference on Growth and Challenges of Retail Industry In India at Adhiparasakthi College of Arts and Science, Kalavai, Vellore District on 6thMarch, 2013.
  • Attended a Workshop on “Statistical Analysis and Interpretation using AMOS” at Jerusalem College of Engineering, Chennai on 19thDecember, 2012.
  • Attended a Seminar on “Research in Management – Getting Started, Overcoming Hurdles and Keeping progress” at B.S. Abdur Rahman University, Chennai on 25thJanuary, 2012.
  • A Paper presented in “ National Conference on Restructuring of Management Curriculum in the wake of entry of Foreign Universities” at Ayya Nadar Janaki Ammal College, Sivakasi, Virudhunagar District on 15thand 16th December 2011.
  • Attended a Workshop on “Writing and Publishing Articles in National and International Journals” at Loyola College, Chennai on 3rdDecember, 2011.

Resource Person / Chaired Sessions Conferences / Invited Talks

NIL

Online Courses Completed

NIL

Experience

Academic Experience

  • Assistant Professor, SRM Institute of Science and Technology, Vadapalani Campus, Chennai from September 2020 to Till date.
  • Assistant Professor, Velammal Engineering College, Surapet, Chennai from June 2016 to August 2020.
  • Assistant Professor, M.K. Engineering College, Kavaraipettai, Chennai from June 2014 to June 2016.
  • Assistant Professor, M.D. Engineering College, Kavaraipettai, Chennai from September 2009 to June 2014.
  • Lecturer, Jaya Engineering College, Thiruninravur, Chennai, from July 2006 to September 2009.
  • Lecturer, Dharmamurthi Rao Bahadur Calavala Cunnan Chetty’s Hindu College, Pattabiram, Chennai from June 2005 to June 2006.
  • Lecturer Kanchipuram Community College, Mamandur, Chengalpattu from July 2003 to May 2005.

Other Professional Experience

  • Articled Clerk, Chartered Accountant Office, Tambaram, Chennai from September 1997 to September 2000

Achievements and Awards

NIL

Memberships

  • Life Member, The Indian Society for Technical Education (ISTE), 2009.
  • Member, The Indian Science Congress Association (ISCA), 2020.
  • Fellow Member, Indian Academic Researchers Association (IARA), 2021.

Other Details

NIL