Dr.R.Nandhini

Assistant Professor

Education

  • PhD, SRM University, 2017
  • MBA, Marketing and IT, The Madras University, 1999
  • Bsc, Computer Science, The Madras University, 1997

Other Details

Courses

  • Diploma course from NIIT for two years

Research Interests

  • Emotional Well-being
  • Emotional Intelligence
  • Communication
  • Impulse buying behavior
  • corporate social responsibility

Selected Publications

  • Book Chapter “Understanding our culture through martial arts in the context of NEP 2020”, in ISBN Book “New Education Policy 2020”, in March 2021.
  • Book Chapter “Ethical Practices by Management Students in Virtual Platform”, in ISBN Book “ICRBSS-2021, by Shanlax Publications in July 2021
  • Book Chapter “Women as torch bearers in Education and Management Sector”, in ISBN Book “ICRBSS-2021, by Shanlax Publications in July 2021
  • Book Chapter “New Gen a Better Reuse to Plastic Bottles – Perennial Farming”, in ISBN Book “ICRBSS-2021, by Shanlax Publications in July 2021
  • Book Chapter “Aniish Shah – Transformation: Credits to Passion”, in ISBN Book “ICRBSS-2021, by Shanlax Publications in July 2021
  • Published a paper on “Emotional Marketing in Services Industry”, in Journal of Huazhog University of Science and Technology, Volume 50, Issue 06 – 2021.
  • Published a paper on “An Advertising Effort To Boost Sales – Consumer Product Retargeting”, in Solid State Technology Volume: 63 Issue: 2s Publication Year: 2020 (Scopus Publication).
  • Published a paper on “Impact of Vastu Shastra on Wealth Acquisition” in Compliance Engineering Journal , vol.11, issue 1, January 2020.
  • Published a paper on “Health Management through Vastu Shastra” in Compliance Engineering Journal, vol.11, issue 1, January 2020.
  • Published a paper  on “Mediation Analysis in Chains of Restaurants in Tamilnadu State” in International Journal of Business and Management Invention, vol. no. 7 issue no4, April 2018
  • Published a paper on “A Multigroup Study in Chains of Restaurants in Tamilnadu State” in IOSR- Journal of Business and Management, April 2018.
  • Published a paper on “Sentimental Analysis on Restaurants in Chennai city” in Internal Journal of Applied Engineering Research, vol. no. 10 issue no 2, 2015.
  • Published a paper on “Energy and power marketing in India-Issue from the trade and development Perspectives” in SRM journal of management research vol. no. 1 issue no 3 july-  sep.2011

Presented Paper

  • Presented a paper on “Women as torch bearers in Education and Management Sector”, in the international conference held on 5thFeb 2021 organized by Department of Management, St.Claret College, Bengaluru.
  • Presented a paper on “Success of online teaching using technology by Faculty in higher education in India in 2021” in the international conference held on 15thJuly 2021 organized by Department of Management studies, SRMIST, Vadapalani campus and University of Nizwa, Oman.
  • Presented a paper on “Aniish Shah – Transformation: Credits to Passion”, in the international conference held on 15thJuly 2021, organized by Department of Management studies, SRMIST, Vadapalani campus and University of Nizwa,Oman.
  • Presented a paper on “Building a positive organization”, at National Conference organized by M.O.P.Vaishnav College for Women, Chennai in the year Feb 2020.
  • Presented a paper on “An Advertising Effort to Boost Sales – Consumer Product Retargeting”, at ICEABM’20 organized by SRM IST, Vadapalani campus in the year 2020.
  • Presented a paper on “Innovation of Business Exhibition Industry for Sustenance during Pandemic Hit”, at ICEABM’20 organized by SRM IST, Vadapalani campus in the year 2020.
  • Presented a paper on “Amelioration of the performance of Finance & Banking sector using data analytics”, at ICEABM’20 organized by SRM IST, Vadapalani campus in the year 2020.
  • Presented a paper on “Impact of Vastu Shastra on Wealth Management”, at Madras Christian College in the year 2019.
  • Presented a paper on “Emotional Marketing” at Research Day at SRMIST in the month of Feb 2019.
  • Presented a paper on “Digital Marketing” at NCEABM organized by SRM IST, Vadapalani Campus in the year 2019
  • Presented a paper on “Marketing in Chocolate industry”, at NCEABM organized by SRM IST, Vadapalani Campus in the year 2019
  • Presented a paper on “Nuances of bundle pricing in hospitals”, at NCEABM organized by SRM IST, Vadapalani Campus in the year 2019
  • Presented a paper on “CSR – A Sincere effort or a marketing gimmick” at National Conference on CSR organized by Andhra University in the year 2017.
  • Presented a paper on “Impact of Impulse buying behavior – A general Overview” at the National conference on Raise of Indian Brands on 7thand 8th September 2011 conducted by SRM B School, SRM University.
  • Presented a paper on “Activity based learning  in Chennai city schools”  at the International conference at SRM University, Katangullathur held on 20thand 21st Jan 2011.
  • Presented a paper on “ Challenges in Demand Analysis – A perspective to Hospitality industry” at the National conference (NCMCS ’10) held on March 6th2010, conducted by Panimalar Engineering College.
  • Presented a paper on “IT in customer relationship management” at the National conference (ITMS 2010) held on 22ndFebruary 2010, conducted by Shree Chandraprabhu Jain college.
  • Presented a Paper on ‘Impact of Six Sigma in Managing Organization’ at the International Conference  on 24thand 25th September 2009 at Sri Sairam Engineering College.
  • Presented a paper on “Impact of Sigma in Manageing organization” at the National seminar conducted by K.S.R college of Engineering on 18thand 19th September 2009.
  • Presented a paper on “ Solid Waste Management – Issues and Challenges” at the National Conference organized by UGC and DBIM, Veer Narmad South Gujarat University, Surat onJune 26thand 27th, 2009.
  • Presented a Paper on “World Class Service – Case Study” at a National Conference “IDBIT – 2008” conducted by SRIMC,Vallabh Vidya Nagar, Bardoli held on 23rd and 24th February 20008.

Working Papers

  • Book on Emotional Well being

Work in Progress

  • Paper on Impulse Buying Behavior
  • Paper on CSR – Analysis on the industry and the kind of relevant corporate social responsibility they are undertaking with.

Academic Experience

  • Assistant Professor and Research Supervisor, SRMIST, Since December 2020.
  • Assistant Professor, SRM B School, SRM University, Since 3rdAugust 2009.
  • Lecturer, S.R.Luthra Institute of Management, 1stAugust 2005 till 30th July 2009.
  • Part Time: DBIM, Surat, 1 year for evening MBA students.

Other Professional Experience

  • Senior Customer Executive, Relogistics Surat Pvt Ltd, Reliance Logistics Group, Surat, December 2003 till July 2005
  • Centre Head, NIIT Swift, Surat, September 2001 till May 2002
  • Centre Manager, Informatics Computer Centre, Surat, August 2000 till September 2000
  • EDP Trainee – Part Time, Ravi Builders, Chennai, March 1997 till June 2000

Achievements and Awards

  • Chief Editor in RTEM 2021 – Recent Trends in Engineering and Management – Book. (Yet to be released)
  • Copyright for literary work dated 13.09.2021 with diary number 22067/2021-CO/L on the topic, “Self Defense – A New Definition for the New Era”.
  • UGC NET – Management, Year 2004.
  • Completed Praveen Uttarard, Year 1996

Resource Person

  • Was a resource person at Udbhavah Setuh – Bridge course 2021 for MBA students on 15thSeptember 2021 organized by DoMS, SRMIST, Vadapalani Campus. Delivered the lecture on the topic “Basics of Data Science and Communication”.
  • Was a resource person at VIDHYARTHI, Rotary Alumni Association – RID 3232, Rotary District International Service Committee – RID 3232 on the topic “Emotional Well Being”, on 8thSeptember 2021.
  • Was a resource person at an online seminar session organized by SC Jain College, Minjur on “Nuances of Digital Marketing Strategies”, on 30thOctober 2021.
  • Was a resource person at International Virtual FDP on English Language, Literature, Linguistics and Culture Studies on 3rdNovember 2021. Delivered the lecture on “Emotional Well Being”.
  • Was a resource person at International Virtual Seminar on Language, Literature, Linguistics and Culture Studies X Edition on 7th November 2021. Delivered the lecture on “Emotional Well Being for Happy Life”.

Memberships

  • Member in Analytics Society of India
  • Member in Indian Science Congress
  • Life Member in Indian Academic Researchers Association