Dr. R. M. Harindranath

ProfessorGoogle Scholar Link

Education

  • Ph.D., Management Science, Anna University, 2017
  • M.B.A.,
  • B.B.A.,

Courses

Sales and Distribution Management, Advance Data Analysis and Research Methodology for Ph.D. scholars, Statistics for Managers, Customer Relationship Management, Marketing Management

Research Interests

Personal Selling, Sales Performance, Promotional support, Green marketing, Bayesian Statistics

Credentials

Journal Publications

  • With Balakrishnan A S, Jayashree Suresh, “Role of supply chain resilience capacity in Chinese auto business relationships during disruption”, International journal of enterprise network management, 2023.
  • With Bharadhwaj Sivakumaran, Nandakumar, N., & Srivastava, E., “Public service announcements: A literature review and way forward”, International Journal of Consumer Studies, 47(6), 
  • With Gundala, R. R., Nawaz, N., Boobalan, K., & Gajenderan, V. K., “Does gender moderate the purchase intention of organic foods? Theory of reasoned action”, Heliyon, 8(9), 2022.
  • With Bharadhwaj Sivakumaran, Influence of Indian Culture on Advertising in India, Book chapter no. 14, Palgrave. Book name: Indigenous Indian Management – Conceptualization, Practical Applications & Pedagogical Initiatives. Edited by Ashish Pandey, Pawan Budhwar, & Dharm P S Bhawuk, 2022.
  • With Bharadhwaj Sivakumaran, “Promotional inputs and selling; Evidence from India”, Journal of Business and Industrial Marketing, Journal of Business and Industrial Marketing, 38(5),
  • With Pradeep Kumar Mohanty, Archana Patro, Senthil Kumar, Kumar, Debadutta Panda, Ritesh Dubey, “Perceived government initiatives: Scale development, validation and impact on consumers’ pro-environmental behavior”, Energy Policy, 158, 2021.
  • With Kirubaharan Boobalan, Nishad Nawaz, Vijayakumar. Gajenderan, “Influence of Altruistic Motives on Organic Food Purchase: Theory of Planned Behavior”, Sustainability, 13(11), 2021.
  • With Bharadhwaj Sivakumaran, “Perceived Impact of Promotional Support: Issues and Scale”,Journal of Promotion Management, 27(1),   
  • With Bharadhwaj Sivakumaran, “Pharmaceutical Promotion: A Literature Review and Research Agenda”, Book chapter no. 4, IGI Global. Book Name: New Techniques for Brand Management in the Healthcare Sector, 2021.
  • With Bharadhwaj Sivakumaran & Jayanth Jacob, “The moderating role of sales experience in adaptive selling, customer orientation and job satisfaction in a unionized setting”. Journal of Business and Industrial Marketing, 34 (8), 2019.
  • With Jayanth Jacob, “Bayesian structural equation modelling tutorial for novice management researchers”, Management Research Review, 41(11), 2018.
  • With Jayanth Jacob, “Promotional support: a formative scale development”, International Journal of Pharmaceutical and Healthcare Marketing, 11(1), 2017.

Conference Presentation / Publication

  • Harindranath R M, and Bharadhwaj Sivakumaran “Bayesian Structural Equation modelling for research in retailing” at the 13th NASMEI Conference at Great Lakes Institute of Management, Chennai, India on December 2019.
  • Harindranath R M, and Bharadhwaj Sivakumaran “Indian Firms Vs MNCs’ Salespersons” A Multigroup Analysis of Selling Skills and Correlates” at the 12th NASMEI Conference at Great Lakes Institute of Management, Chennai, India on December 20-21, 2018.
  • Harindranath R M, and Bharadhwaj Sivakumaran “Developing Promotional Support as a New Construct and Examining its Influence on Customer Orientation and Selling Skills” at the 11th NASMEI Conference at Great Lakes Institute of Management, Chennai, India on December 22-23, 2017.

Patents Filed / Published

NIL

Books Published

NIL

Workshops / Seminars / FDPs / STTP (Conducted/ Attended)

  • Attended a six-day FDP on “Learning to Do Academic Research for Publishing in Academic Journals and Doctoral Dissertation” at the Indian Institute of Management, Kozhikode.
  • Attended a five-day FDP on “Data Analysis for Management Research” at the Indian Institute of Management, Kozhikode.
  • Attended three-day FDP on “Advanced Data Analysis for Management Research” in VIT Business School, Vellore.
  • Attended a three-day doctoral workshop organized by the Great Lakes Institute of Management and the North American Society for Marketing in India. (2018)
  • Attended a three-day doctoral workshop organized by the Great Lakes Institute of Management and the North American Society for Marketing in India. (2017)
  • Attended a three-day doctoral workshop organized by the Great Lakes Institute of Management and the North American Society for Marketing in India (NASMEI) (26 to 30-12-2016).

RESOURCE PERSON / CHAIRED SESSIONS CONFERENCES / INVITED TALKS

NIL

Online Courses Completed

NIL

Experience

Academic Experience

  • Associate Professor, Marketing, SRM University-AP, 2022-2023.
  • Associate Professor, Marketing, MEASI Institute of Management, Chennai, 2021-2022.
  • Assistant Professor, Marketing, Great Lakes Institute of Management, Chennai, 2019-2021.
  • Professor, Marketing, ARM College of Engineering and Technology, Chennai, 2010-2019.

Other Professional Experience

  • Microsoft Certified Trainer (MCT) on Dynamics Ax ERP, 2010.
  • Head – Quality and Training, Hofinsoft Technologies, Chennai, 2007-2009.
  • Center Head – ICFAI University, Chennai, 2004-2006.
  • Business Manager, German Remedies Ltd., Chennai, 1990-2004.

Achievements and Awards

NIL

Memberships

  • American Marketing Association

Other Details

NIL