Dr. R. Deepika

Assistant Professor (S.G)Google Scholar Link


  • Ph.D (Marketing)., CEG Campus, Anna University, 2020
  • M.Phil (Marketing)., Vels University, 2016
  • M.Com.,
  • PGDIBO (Management)
  • M.B.A (Marketing & HR)., University of Madras, 2014
  • B.C.A (Computer Applications)., University of Madras, 2010
  • NET (Management)


Design Thinking, Consumer Behaviour, Integrated Marketing Communications, Brand Management, Digital & Social Media Marketing, Marketing Management

Research Interests

Cloud Kitchen Applications, Digital and Social Media Marketing, Consumer Behaviour, Brand Management


Journal Publications

  • “Will Consumer Fear Driven Behavioural Changes Continue Online Food Delivery? – The New Normal Post COVID-19 Outbreak", World Journal of Management and Economics, ABDC – ‘C’ Category.
  • “Double Lockdown Cobra Effect: Stockpile Behaviour of Consumers during Covid 19 Pandemic”, Korea Review of International Studies, ISSN: 1226 – 4741, ABDC – ‘C’ Category.
  • “A Beauty Redefined – The Post Pandemic Growth of Indian Body Care Market”, Empirical Economic Letters, ISSN: 1681 – 8997. ABDC – ‘C’ Category.
  • “Customer Engagement in the era of Artificial Intelligence”, South India Journal of Social Sciences, ISSN 0972-8945, Indexed in UGC Care Approved, Group – 1 list.
  • Consumption in the Digital Era: Technology Driven Millennial Shopper”, Humanities and Social Science Studies, ISSN 2319 – 829X, UGC ref no 199, Indexed in UGC Care Approved Group – 1 List.
  • “A Study on Impact of Customer Preferences towards Experience between Over-the-Top vs Theatre”, Journal of Emerging Technologies and Innovative Research, ISSN: 2349 – 5162, vol 10, Issue 3, 2023. UGC Approved Journal.
  • “A Study on Employees Health & Safety in Manufacturing Industry”, International Journal of Creative Research Thoughts, ISSN: 2320 – 2882, Vol 11, Issue 4, 2023. UGC Approved Journal.
  • “A Study on Public Awareness and Knowledge in Wealth Management”, International Journal of
    Research and Analytical Reviews, ISSN: 2348 – 1269, Vol 10, Issue 1, March 2023. UGC Approved
  • “A Study on Men’s Fashion and Preferences on Cosmetic Industry”, International of Novel Research and Development, ISSN: 2456 -4184, Vol 8, Issue 4, April 2023. UGC Approved Journal.
  • “Unlocking the Potential of Analytics in Agriculture: A Comprehensive Review”, Education and Society, Vol 47, Issue 1, ISSN 2278 – 6864, Indexed in UGC Care Approved Group – 1 List.
  • “A Study on Counterproductive Behaviour of Blue-collar Employees in the Hospitality Sector”,
    Humanities and Social Science Studies, Issn 2319 – 829X, Vol 12, Issue 01, UGC Care Group 1
  • “No more dine-in/takeaway: Acceptance of cloud kitchen model”, Journal of Retailing and consumer Services, ISSN: 0969-6989.
  • “The impact of fear of covid on online food delivery”, Academy of Marketing Studies Journal, ISSN: 1095-6298, vol 25(5), 2021.
  • “A Study on Artificial Intelligence and Its Impact on Leadership” VB International Research Journal, ISSN:2319 – 4979, 2021.
  • “Cloud Kitchens – The Future of Online Food Services Industry Post – Covid -19”, Vol 6, 6881 – 6894, 2021.
  • “Unified payment interface: An empirical study on enhancing the usage of smartphone applications”, Taga journal of Graphic Technology, Vol 14, ISSN: 1748-0345, 2018.
  • “A Moderating Effect of Interruption Factor between User Attitude and Intention towards Smartphone Applications”, International Journal of Pure and Applied Mathematics, ISSN: 1314-3395, vol 118, no.9, 603-616, 2018.
  • “A Study on Impact of Mobile Applications used for Training in an Organization”, International Journal of Business Intelligence & Innovations, Vol 4(52), March 2017.
  • “Antecedents of Smartphone User Satisfaction, Trust and Loyalty towards mobile applications”, Indian Journal of Science and Technology, vol 9(32), August 2016.
  • “A Study on green HRM practices in an organization”, International Journal of Applied Research, 2(8):426 – 429, 2016.
  • “An Empirical study on User Loyalty towards Smartphone applications using Multiple Linear Regression analysis”, International Journal of Engineering, Business and Enterprise Applications, 16- 152, 54-56, 2016.

Conference Presentation / Publication

  • Presented a paper titled, “Will Consumer Fear Driven Behavioural Changes Continue Online Food
    Delivery? – The New Normal Post COVID-19 Outbreak” at International Conference on Insights in Marketing, Rajagiri Business School.
  • Presented a paper titled, “Antecedents of Smartphone User Satisfaction, Trust and Loyalty towards
    mobile applications” at National Conference on Big Data analysis and E- Commerce on May 2016
    conducted by Vels University.

Patents Filed / Published


Books Published

  • Book Chapter “The Impact of Environment Concern and Attitude on Green Purchasing Behaviour:
    Gender as The Moderator" International Weser Books Publication, Germany, Book titled “Advances in Interdisciplinary Research and Innovation.” – 2022
  • “The Game Changer – Smartphone Shopping Applications”, authored by Deepika. R, Dr. Karpagam. V, published by the Lambert Publishing, 2016.

Workshops / Seminars / FDPs / STTP (Conducted / Attended)

  • Organized International Faculty Development program (FDP) on “Research and Publication Ethics” held on 9th December 2021 at Loyola Institute of Business Administration (LIBA)
  • FDP on Unlearning in VUCA world – How Academics can use Design Thinking for Education on 28th Feb 2023.
  • FDP on Design Thinking at RSB – January 2023
  • FDP on Art of writing research paper – Methods & Solutions (Advance tools and Techniques for Research Methodology) organised by Sage University – Indore from 24 September to 30 September 2022.
  • National webinar on “Higher Education in the Covid era: Challenges & Opportunities” held from June 17th to 19th 2021 by XIM University.
  • National level online workshop on “Upskilling yourself by writing research articles for Scopus/SCI journals” held on 11th June 2021, Kongu Business School.
  • Webinar on “Virtual classroom: Enhance Teaching through Learning Management System” on 15th June 2021, EBSCO.
  • Webinar on “Building our Resilience in the face of a crisis” on 20th May 2021, Harvard Business School.
  • Webinar with Taylor & Francis: Publishing in academic journals on April 8, 2021 by EURAXESS Worldwide.
  • E-Workshop on SWAYAM MOOC & Academic writing held on Jan 6th, 2021 by Loyola Institute of Business Administration.
  • Online Faculty Development Program on “Mapping Learning outcomes” held on 17th December 2020 at Loyola Institute of Business Administration.
  • One week Faculty Development Program on “Structural Equation Modelling using SEM using AMOS and Smart PLS” from 14th to 19th July 2020.
  • Workshop on Qualitative and Mixed methods of research on 1st & 2nd September 2018 conducted at Anna Centenary Library, Chennai 600024.
  • Workshop on Make in India – Transforming Research to Reality on 5th September 2017 at Anna University, Chennai.
  • Workshop on “Research Methodology, Statistical Data Analysis and Interpretation” for 3 days from 5th may 2017 to 7th May 2017 conducted by Institute for Statistics and Analytical Research & Micro star Systems P Ltd.
  • Faculty Development Program on “Structural Equation Modeling & preparation for project proposal for funding” for 1 day on 4th Feb, 2017 conducted by Vels University, Pallavaram, Chennai.
  • National seminar on “Challenges for Human Resource Management in the Changing Environment” on 24 March, 2017 conducted by University of Madras, Chennai.
  • Workshop on “Springer Nature Author workshop” for 1 day on 27th Feb 2017 at Anna University, Guindy, Chennai.
  • Workshop on “Mendeley Presentation “on 06th Feb 2017 at Anna University, Guindy, Chennai.
  • Workshop on “Research Methodology and Techniques” for 1 day of Jan 2016 conducted by the St. Peters University, Chennai.
  • Workshop on “Instrument and Model validation through multivariate statistical tools” VIT Business School, Vellore for 3 days from Feb 25th – Feb 27th, 2016.

Resource Person / Chaired Sessions Conferences / Invited Talks


Online Courses Completed

  • Certified in Behaviour & Mentoring Analyst (Talent Metrix) – 2022
  • AIMA Business Lab Trainer (All India Management Association) – 2022
  • Business Analytics Certificate Program, Great Lakes Institute of Management – 2019
  • British Council (Business English Course) – 2015
  • Tally Version 9 – 2005


Academic Experience

  • Assistant Professor (Marketing) – Rajalakshmi School of Business
  • Visiting Faculty – Annamalai University
  • Teaching & Research Associate – Loyola Institute of Business Administration (LIBA)
  • Visiting Faculty, CEG Campus, Anna University.

Other Professional Experience

  • HR Operations – National Polyplast India Ltd.
  • HR Administration – Apollo Hospitals, Chennai.

Achievements and Awards

  • “Best Teacher Award” from Rajalakshmi School of Business for the academic year 2022 – 2023
  • UGC – NET (Management) qualified thrice – June 2018, December 2018 & July 2019
  • Rank Holder in M.Phil. (Management)
  • Award at “Grand Success Meet – 2020” from Professor Academy
  • Won various prizes at college level
  • First Rank Holder in XI and XII Class
  • “Best Student Award” and “General Proficiency Prizes” for the consecutive years 2006 and 2007



Other Details