Dr. N. Meena Rani

Associate Professor

Education

  • Master of Business Laws (MBL) National Law School of India University, Bangalore, 2022
  • Ph.D. – Management- Jawaharlal Nehru Technological University, Hyderabad (JNTUH), 2015
  • UGC NET Commerce, December, 2014
  • UGC NET Management, December 2011
  • M.Phil.- Management, Bharathidasan University, 2007
  • M.Com - Banking - Acharya Nagarjuna University (Distance mode) (Secured Gold medal)
  • MBA - Marketing, Acharya Nagarjuna University, 1995

Other Details

Certificate Courses Completed

  • Predictive Analytics, IIM Bangalore, Feb 2023, Swayam Mooc
  • Financial Accounting and Analysis, IIM Bangalore, Feb 2023, Swayam Mooc
  • Investment Management, IIT Kharagpur & NPTEL, April 2023, Swayam Mooc
  • Corporate Finance, IIT Kharagpur & NPTELO, 2022, Swayam Moocs
  • Advanced Corporate Strategy, IIM Bangalore 2021 – Swayam Moocs
  • ARPIT- Refresher Course in Commerce 2021 – Swayam Moocs
  • Market Research Specialization- University of California Davis 2020 – Coursera
  • Marketing in a Digital World- University of Illinois at Urbana-Champaign 2020- Coursera
  • Marketing Analytics – University of Virginia 2020 – Coursera
  • Design Thinking for Innovation – University of Virginia 2020- Coursera

Research Interests

  • Marketing and General Management

Selected Publications

  • N Meena Rani & Catherine S (2023), A Study on Impulsive Buying Behaviour in
    Online Shopping, International Journal of Professional Business Review, Vol 8; No 3;
    Pg 1-17
  • N Meena Rani & Catherine S (2023), Why People are Obsessed with Products? – A
    Case Study regarding Royal Enfield Motorcycle, Advances in Economics,
    Management and Business Research https://www.atlantis-
    press.com/proceedings/series/aebmr
  • N Meena Rani & Soham Sahu (2022), Millennial Consumers and Tendency for Impulsive Buying: A Conceptual Model, Journal of Positive School Psychology, 2022, Vol. 6, No. 4, 10599–10609 (Scopus indexed)
  • Divya Nair & N Meena Rani (2021), Team- Role Compatibility in Work Teams: A vital Factor in the age of workforce Diversity, Journal of Management & Entrepreneurship, 15 (4), (UGC CARE Gr I journal)
  • N Meena Rani & Shivani Kapoor (2021) Association Between Perceived Quality and Customer Loyalty in the Banking Sector – An Empirical Study, Journal of Management & Entrepreneurship, 15 (3) pp 11-18 (UGC CARE Gr I journal)
  • N Meena Rani (2021) Ethical Issues in Advertising, Business Studies Journal, 13 (S4), pp 1-7 (Google Scholar)
  • Divya Nair & N Meena Rani (2021) Online Teaching by Higher Education Institutions of Emerging Nations: Issues and Implications for Educational Institutions and Policy Makers, Shodhsamhita: Journal of Fundamental & Comparative Research Vol. VII, No. 9: 2021, pp: 85-90 (UGC CARE Gr I journal)
  • Shivani Kapoor & N Meena Rani (2021) Antecedents and Consequences of Brand Equity – A Conceptual Model for Services Sector, Academy of Strategic Management Journal, 20 (2) (Scopus Indexed)
  • Gurudath MN & N Meena Rani (2021) Purchase Intention of Electric Vehicles: An Empirical Study in Bangalore, PalArch’s Journal of Archaeology of Egypt/Egyptology, 18 (1) pp 4626-4839 (Scopus Indexed)
  • N Meena Rani & Divya Nair (2020), Affective Priming Technique in Advertising – An Empirical Study with Reference to Fast Moving Consumer Goods Sector, Academy of Marketing Studies Journal 24 (3) (Listed in ABDC – B Category Journal)
  • Divya Nair & N Meena Rani (2020), A Review of Prominent Models of Team Roles and Conceptualizing a New Model, Humanities & Social Sciences Reviews, 8 (3), 1341-1349 DOI: 10.18510/hssr.2020.83136 (Scopus indexed)
  • Bhavani Akkapeddi & N Meena Rani (2020), Let’s Drive Along: Car Pool – Congestion to Convenience, International Journal of Advanced Science and Technology, 29(5s), pp 757 – 776 (Scopus indexed)
  • N Meena Rani & R Srinivasa Rao (2019), Expectations and perceptions regarding management education: An assessment of students in Bengaluru, India, South Asian Journal of Management, 26 (2), pp 161-180 (Listed in ABDC- C Category)
  • N Meena Rani & K Ramachandra (2019) A study on consumer perception regarding buying fresh produce in organized retail stores in Bangalore, India- Do demographics Matter? Theoretical Economics Letters, 9 (8) pp 2864-2884 DOI: 10.4236/tel.2019.98179
  • N Meena Rani & K Ramachandra (2019), Organised Retail of fresh produce; Association Between Purchase value frequency and perception, Research Journal of Management & Social Sciences, 9 (1) pp 115-125.
  • N Meena Rani & KVSN Jawahar Babu (2018) Tourism Development in Sunrise Andhra Pradesh, International Journal of Research in Management & Social Science, 6 (2)(III) pp 60-65 (UGC Listed journal).
  • N Meena Rani & Pankaj Rana (2018). Impact of Demonetization on Apparel Retailing-A View from a Retailer’s Window’. International Journal of Exclusive Management Research UGC Listed Journal Special Issue pp 254-258.
  • N Meena Rani (2018). Consumer Preference Towards Purchase of Grocery Online-An Empirical Study in Bangalore. International Journal of Exclusive Management Research UGC Listed Journal Special Issue pp 250-253.
  • N Meena Rani & KVSN Jawahar Babu (2016) Fresh Produce Retailing in Bangalore- Stakeholders’ Perspective, IUP Journal of Business Strategy, 13 (1) pp 40-56.
  • R Srinivasa Rao & N Meena Rani (2016) Consumers’ Buying Intention towards Branded Apparel – An Empirical Study in South India, SuGyaan- A Management Journal of SSIM UGC Listed Journal, 8 (1) pp 47-57.
  • N Meena Rani (2015) Informal Retail Sector- A Glimpse of Livelihood and Social Security of Street Vendors in Bangalore, GEC’s International Journal of Innovative Technology and Management, 1 (I) pp 71-76.
  • N Meena Rani & K Ramachandra (2015) Growth of Grocery Retailing in India- Modern vis a vis Traditional Retailers, SDMIMD Journal of Management, 6 (2) pp 9-18.
  • N Meena Rani (2013) Marketing of Fresh Fruits and Vegetables in Bangalore – A Study on Customers’ Experience in Corporate Retail Stores in 7 P’s Framework, International Journal of Research in Management, Business and Social Sciences, 1 (2) pp 32 – 40.
  • K Ramachandra & N Meena Rani (2013) Retailing of Fresh Fruits and Vegetables in Bangalore –A Study on Consumers’ Experience in Modern vis-a-vis Traditional Retail Formats, Indian Journal of Applied Research,3 (4), pp 28-31.
  • N Meena Rani & C Rani (2012) Consumer Perception Towards Service in Organised Retail Settings with Reference to Aditya Birla Limited at Tirupati-An Empirical Study Adarsh Journal of Management Research, 5 (1), pp 50-59.
  • K Ramachandra & N Meena Rani (2012), Issues and Intricacies of Corporate Retailing of Fresh Fruits and Vegetables- An Empirical Study in Bangalore, RVIM Journal of Management Research, 4 (2) pp 1-10.
  • Mary J Metilda & N Meena Rani (2009) Balanced Scorecard and its Relevance in Healthcare Sector, Adarsh Journal of Management Research, 2 (1) pp 51-58.

Academic Experience

  • Associate Professor, SRMIST, Vadapalani from 26.08.2022 to till date.
  • Sr. Assistant Professor, XIME Chennai from 6.5.2022 to 18.8.2022
  • Associate Professor, Directorate of Online Education, SRMIST, Kattankulathur from 3.1.2022 to 5.5.2022
  • Sr. Assistant Professor and Assistant Dean, XIME Bangalore from 21.4.2014 to 31.5.2021
  • Assistant Professor, KMM Institute of Technology and Science, Tirupati from 3.8.2009 to 28.12.2013
  • Lecturer, M. Com Department, KLE’s S Nijalingappa College, Bangalore from 10.7.2006 to 23.6.2009
  • Lecturer, Royal College of Business Management, Devanahalli, Bangalore from 1.7.2002 to 29.4.2006.

Seminars / Workshops / Conferences

  • Participated in 5-Day FDP on “Instilling Research and Journal Publication for Upskilling” organized by Department of Management, Jeppiar Engineering College, Chennai during 15-19 May 2023.
  • Participated in FDP on “Role of Technology in Fostering Business”, organized by St. Joseph College of Commerce during 30/3/2023 – 5/04/2023.
  • Catherine S & N Meena Rani (2023), Millennial Instashoppers and Purchase Intention Regarding Fashion Apparel, presented in International Conference at Xavier Institute of Management and Entrepreneurship on 25/3/2023.
  • N Meena Rani & Catherine S (2023), Why People are Obsessed with Products- An Empirical Study regarding Royal Enfield Motorcycle, presented International Conference at SSN Institute of Management on 24/2/2023.
  • N Meena Rani & Catherine S (2023), A Study on Impulsive Buying Behaviour in Online Shopping, presented International Conference at Sairam Institute of Management on 16/12/2022.
  • Participated in ATAL Academy FDP on Design Thinking conducted by VIT during September 2020
  • Attended Two-day MDP on Design Thinking & Innovation conducted by XIME during July 2020
  • Attended Two-day Academic Leadership Programme conducted by XIME during October 2018
  • Attended Indian Management Conclave at IIMB during August 2018
  • Attended Two-day Summit on CSR hosted by NHRDN, Bangalore, August 2016
  • Attended panel discussion on Crafting Strategies for Sustainable Development at IIMB, April 2016
  • Attended FDP on MOOC blended Teaching at IIMB, February 2016
  • Acted as Chairperson of Technical Session during National Seminar at KMM Institute of Technology and Science, March 2015
  • QIP-II Workshop on “Research and Development: Creating Value Through SPSS” at Jyothi Nivas College, Bangalore, Mar 2014
  • CBWMHE Workshop on Managerial Skill Enhancement Modules, Hyderabad Central University, Oct-Nov 2012
  • CBWMHE Workshop on Training of the Trainers, Sri Venkateswara University, Tirupati, Jan 2012
  • CBWMHE Workshop on Sensitisation, Awareness and Motivation, Sri Venkateswara University, Tirupati, July 2011
  • FDP on “Gaming Approach to Teaching”, Sri Venkateswara University, Tirupati, July 2010
  • National Seminar on Rural Marketing- Understanding and Tapping the Rural Market Potential KLEs Lingaraj College, Belgaum, Mar 2009
  • FDP on Pedagogical Tools for Effective Teaching in Management Education, Ramaiah Institute of Management Studies, Bangalore, Jan 2009
  • International Convention on Post Harvest for Fruits and Vegetables- 2008, Unitech Expo, KTPO, Bangalore, Nov 2008
  • National Seminar on Impact of Global Financial Crisis on the Indian Economy PESIT, MBA Dept, Bangalore, Nov 2008

Achievements and Awards

  • Secured Gold Medal for scoring highest marks in M. Com (Banking) during 2011-13 from Acharya Nagarjuna University