Dr.M.KALAIVANI

Assistant Professor (Sr.G)

Education

  • Ph.D in Management, Bharathiar University, 2019
  • M.Phil, Tamilnadu Open University, 2007
  • M.B.A, Bharathidasan University, 2000

Other Details

Courses

  • Marketing Management,
  • Managerial Economics and Indian Economic Policy,
  • Managerial Skills and Communication
  • Research Methodology
  • Entrepreneurship 

Research Interests

  • Marketing and HR

Selected Publications

  • Role of Innovative advertisement and Creative Marketing among Children in Chennai city published in Solid State Technology Scopus indexed, Volume: 63 Issue: 2s Publication Year: 2020
  • Paper Published on “Consumer satisfaction study towards Boost with Special reference to Chennai City” ISSN: 2237 – 0722 Vol.11. No.2 (2021) on 30th April 2021 in Web of Science Revista Geintec.
  • Published a paper in edited book chapter Role of Social Media on proving information about Covid – 19 Pandemic in Thanjavur District with ISBN No 978-81-937785-7-9, Volume – IV, Issue 25 – March – 2021in embracing change &Transformation in Management techno Science.
  • Published Paper on an “Empirical study on the effect of Work from Home on Productivity and work life Balance” in UGC care Group I Journal Dongo Rangsang Research journal ISSN;2347-7180 Vol -11 issue -06-on 4th June 2021
  • Published Paper on A Quantitative analysis of full-service airlines and low cost carrier on services in UGC care Group I Journal Dogo Rangsang Research journal ISSN;2347-7180 Vol -11 issue -06-on 3rd June 2021
  • Published Paper in An Empirical Research in to the application of Marketing Communication Channels by Retailers in FMCG Sector in Chennai, International Journal of Management and Social Science Research Review with impact factor of 3.996
  • A study on “QTM” (Quality in Teaching Methodology) with special reference to Engineering Colleges) International Journal of Applied Business and Economic Research Scopus indexed journal Volume 14(2016) issue no 8 Pages 5425-5447
  • An Empirical Research in to the application of Marketing Communication Channels by Retailers in FMCG Sector in Chennai International Journal of Management and Social Science Research Review with impact factor of 3.996
  • Impact Of Integrated Marketing Communication On Consumer Behaviour Zenith International Research & Academic Foundation (ZIRAF) ISSN2249- 8826 ZIJBEMR, Vol.4 (8), AUGUST (2014) with impact factor of 4.34

Papers Presented

  • Presented paper in International Conference on Health Insurance and access of understanding the Health Care Services in India on 27th& 28th March 2019.Conducted by Thiyagarajar College, Madurai. 2016
  • Presented a paper in UGC sponsored National Seminar “Economics of inflation dynamics”on “An Economic of present scenario marketing strategies in malted health drinks” Thiagarajar College (Autonomous), Madurai, on 21st & 22nd August 2014.
  • Presented a paper in National Conference on“A Study on, the Growth and Challenges Faced By Malted Health Drinks in Indian Market” in National Conference on “Management Research in  a  Changing Climate ”“MRCC  2014 in Eswari Engineering College ,Chennai, on 17th October  2014.
  • Presented a paper in National Conference on “Consumer awareness and preference of purchasing health food drinks available in the market during this economic situation – ISBN NO.93-80043-41-4” in S.K.R. Engineering College, Chennai, on 22ndOctober-2009.
  • Presented a paper in International Conference on “Research Paper titled – An Analysis of Present Scenario Marketing Strategies on Malted Health Drinks- ISBN NO-818822300-X” in Surya Engineering College, Villupuram, on 22ndOctober-2009.
  • Presented a paper in International Conference on “Research Paper titled -AStudy on Understanding the Consumers perception and Factors influencing the Preference of malted health Drinks.”- ISBN NO-819217643-6 in Sairam Engineering College, Chennai, on 22nd October-2009.
  • Presented a paper in National symposium on “Leveraging Technology To Hr And Vice Versa” in Aalim Muhammed Salegh College Of Engineering, Chennai, on 6th March – 2008
  • Presented a paper in National Seminar on “Stress Management” in DMI College of Engineering, Chennai, on 10THOctober- 2008.
  • Presented a paper in National level seminar on “Impact on Vat” in Asan Memorial College of Arts and Science, Chennai, on 16th February 2006.

Academic Experience

  • Jaya College of Arts and Science worked as a Assistant Professor from 23rdJune 2016 to 4th October 2020.
  • Sree Sastha Institute of Engineering and Technology, Chennai worked as a Assistant professor 20thJuly 2015 30th April 2016.
  • RMD Engineering College, Kavaraipettai, Chennai, worked as a Assistant Professor from 19thJune 2007 to 30th June 2015
  • Jaya College of Arts and Science, Chennai, worked as a Assistant Professor from August 2005 to June 2007
  • Nazareth College of Arts and Science, Chennai worked as Assistant Professor from June 2004 to August 2005
  • Dhanalakshmi Srinivasan College of Arts and Science, Permabalur. worked as Assistant Professor from From June 2002 April 2003
  • Christhuraj College of Arts and Science, Trichy. worked as Assistant Professor from From Jan 2001 April2002

Workshops /Seminars/Conferences

  • Attended FDP on Information and Communication Technology Usage in Teaching 11/08/21 to 22/08/22 organized by Government First Grade College, Siddakatte, Karnataka
  • AICTE Sponsored One Week Online National Faculty Training Programme on Frugal Innovations and Social Entrepreneurship from 12/07/21 to 17/07/21 organised by Deenbandhu Chhotu Ram University of Science and Technology,Sonepet, India
  • Attended FDP on Research Orientation and Data Analysis from 09/08/2021 to 13/8/2021 organised by Mount Zion Institute Of Management, Kerala
  • Attended workshop on Research and Higher education and Institution from 11/08/2021 to 19/8/2021 organised by Shree Narayana Guru College, Coimbatore
  • Attended AICTE ATAL Faculty Development Programme on “Corporate Restructuring of Public Sector Banks in India-Present Scenario from 26/7/2021 to 30/7/2021 organised by Alagappa University, karakudi
  • Attended Faculty Development Programme on International Professional development programme on research analysis for Social science from 13/7/2021 to 17/7/2021organised by SRMIST, Ramapuram
  • Attended AICTE ATAL Faculty Development Programme on Online Elementary FDP on “Innovation Management: Idea to Prototype” from 08/02/2021 to 08/06/2021 organised by IILM, Gurugram
  • Participated In Seven Days Faculty Development Programme On “Resource Mobilization-Local To Global” Organized By Ghg Khalsa College Of Education Gurusar Sadhar, Ludhiana from 08.02.2021 To14.02.2021
  • Participated the Faculty Development Programme on “Empowering Teachers with Multi-Dimensional Teaching Skills” organized by the Department of Commerce & IQAC, Periyar Maniammai Institute of Science and Technology (Deemed to be University) Vallam -Thanjavur, from 27-01-2021 to 03-02-2021
  • Five day virtual faculty development programme Structural Equation and Modelling through SPSS organized by CMS Business School in collaboration with Institute of Analytics(UK) & Arab open University, Omen on from14thDecember to 18th December 2020
  • Ten days online International skill Development programme on “Social Media Marketing” Sponsored by Rashtriya Uchchatar Shiksha Abhiyan (RUSA) on Skill Development Programme on Digital Marketing organized by Bharathiar University from 27thNovember 2020 to 8th December 2020
  • Attended Webinar on Employee to Entrepreneur – A Career Journey of a Engineer organized by Jaya Engineering College on 15thSeptember 2020
  • Participated online webinar on “How to be Successful as a Professor?” hosted by Department of Science & Humanities, V.C. College Of Engineering, Mannampandal, Mayiladuthurai, Tamilnadu on 2nd June 2020.
  • Attended “FDP on Skill Development” conducted by Vel university, Department of Management studies and commerce on from 31 May 2020 to 1 st June, 2020
  • Attended International Webinar on Covid 19 and Global Challenges by Vels university on 27thMay 2020
  • Attended “Important Hallmarks of Scientific and Technical Writing” conducted by the IQAC & the Central Library, Pioneer Kumaraswamy College on 14th May 2020.
  • Attended Workshop on “Advance Data analysis using SPSS and AMOS” which is organized by PRIMAX FOUNDATION, Bangalore on 26thMarch, 2016.
  • Workshopon “Social Science Research Methodology” in LISSTAR (Loyola Institute of Social Science Training and Research) Loyola College, Chennai – 34, on 9th  to 11th January 2014.
  • Attended FDP on”How to inculcate the innovative ideas among the students” in R.M.D Engineering College on 6th February -2014.
  • Attended FDP on“Google Drive Applications” in R.M.D Engineering College on March 2014
  • Workshopon “Effective Writing of Research “Writing and Publishing management Research papers in Journals” in Easwari Engineering College, Chennai, on 8th Mar, 2013.
  • Workshopon “Effective Writing of Research Project Proposals” in LISSTAR (Loyola Institute of Social Science Training and Research) Loyola College, on 29th Mar, 2012.
  • Attended FDP on Faculty awareness camp on entrepreneurship – AICTE & ISTE Sponsored seminar in R.M.D Engineering College on 23rdto 25th  June 2008
  • Attended FDP on To Teach The Teacher – How To Teach – TCS Sponsored seminar in R.M.D Engineering College on 29th February -2008
  • Attended SDP on Innovative teaching pedagogy for technical and management faculty- AICTE Sponsored seminar in Velammal College of Management and Computer Studies, on April 28th2008 – 3rd May 2008.

Achievements and Awards

  • Best Faculty – GRABS Award received from Tamilnadu Association of Intellectuals and Faculty (TAIF) association with GABS educational charitable trust on 13th June 2021
  • Best Women Educator and Researcher Award from National Foundation for Entrepreneurship Development on 8thMarch 2016

Membership

  • IARA Fellow membership 2021