Faculty of Management
2023 2022 2021 2020 2019 2018 2017
2023
  1. Bharath Raj, A., & Vijayakumar. M. (2023). A study of the human resource management strategy of HR services company and its impact on employee productivity. www.ijnrd.org
  2. Kavitha, M., & Vijayakumar. M. (2023). Effectiveness of Training and Development in An Organisation. In International Journal of Research Publication and Reviews Journal homepage: www.ijrpr.com (Vol. 4). www.ijrpr.com
  3. Nanditha, K., Vijayakumar. M., & Ahmed, S. A. (2023). A study on effect of work-life balance in a HR consulting firm (Vol. 8). www.ijnrd.org
  4. Ramyashri, A., Vijayakumar. M., & Syed Asrar, A. (2023). Effectiveness of Training and Development. In International Journal of Research Publication and Reviews Journal homepage: www.ijrpr.com (Vol. 4). www.ijrpr.com
  5. Sunitha S, & Vijayakumar. M. (2023). A study on Workplace Coercion in White collar and Blue collar Sectors With Special Reference to Chennai Region. http://ymerdigital.com
  6. Vijayakumar. M., & Syed Asrar, A. U. (2023). The Great Resignation: A review in an Indian context. YMER, 22(1), 954–960. http://ymerdigital.com
2021
  1. S.Kesavan, College of Management, An empirical examine about the future of Crytocurrencies, Turkish Online Journal of Qualitative Inquiry, 2116-2125, e-ISSN:1309-6591,Vol-12,Issue-7,July 2021
  2. Bala Aiswarya.U and Gayathry.S, Green Lifestyle an Aid To Enhance Subjective Well-Being, Efflatounia, Volume 5, Issue 2, Page 2872-2879, October 2021
  3. Gayathry.S, Edupreneurs- Trailblazers of New Education System, Journal of Huazhong University of Science and Technology, Volume 50, Issue 3, March 2021
  4. Gayathry.S,The New Horizons In The Pandemic Era, GIS Science Journal, Volume 8, Issue 3, Page 405-410, March 2021
  5. E.Nivedha,Dr.M.N.Prabadevi, “New paradigm shift in HR practices:Implication of agile strategies”ICRBSS 2021,Shanlax Press,978-93-91373-54-2,July 2021.
  6. M.Marirajan,Dr.M.N.Prabadevi, “Safety measures and Precaution”ICRBSS 2021,Shanlax Press,978-93-91373-54-2,July 2021.
  7. E.Nivedha, M.N.Prabadevi“A Study on Emerging Strategic Performance Management Trends for a Competitive Advantage among IT Employees in Post Covid'19” Turkish Online Journal of Qualitative Inquiry (TOJQI) ISBN / ISSN number - eISSN 1309-6591,Volume No -12 Issue No - 7Page No -9574, July 2021
  8. M.Marirajan, M.N.Prabadevi “A Study on Emotional Intelligence and its Impact on Performance of Entrepreneurs in MSME Sectors, Vol. 12 No. 7 (2021)Turkish Online Journal of Qualitative Inquiry (TOJQI), July 2021
  9. M.N. Prabadevi, “A study on Effectiveness of Selection and Recruitment practices with special reference to IT sector @ Chennai”, GIS SCIENCE JOURNAL , VOLUME 8, ISSUE 3, , ISSN NO: 1869-9391, Page No 537-547 , March 2021
  10. Dr. Vijayakanthan. S, Dr. Arasuraja. G, College of Management, “Retailing and its impact during Covid – 19 in Coimbatore City”, Journal of Contemporary Issues in Business and Government, Vol. 27, No. 2, DOI: 10.47750, P-ISSN: 2204-1990; E-ISSN: 1323-6903, 2021
  11. Dr.M.Kalaivani, “Consumer satisfaction study towards Boost with Special reference to Chennai City” in Web of Science RevistaGeintec, ISSN: 2237 – 0722 Vol.11. No.2 (2021)
  12. Dr.M.Kalaivani&Dr.V.Suganya,“Empirical study on the effect of Work from Home on Productivity and work life Balance” in UGC care Group I Journal DongoRangsang Research journal ISSN;2347-7180 Vol -11 issue -06on June 2021
  13. Dr.R.S. Lekshmi, Dr.K. Jawahar Rani, Dr.G. Arasuraja, A Study on the Operational Efficiency of Online Food Delivery Executives, Revista Geintec-Gestao Inovacao E Tecnologias, pp : 3442 – 3454, Vol. 11 No. 4,2021.
  14. Dr.Arasuraja.G , Dr. Vijayakanthan.S, Retailing and its impact during Covid – 19 In Coimbatore City,Journal of Contemporary Issues in Business and Government, pp 4589 – 4597,Vol. 27, No. 2,2021.
  15. Dr.E.P.John, Measure of Affective Commitment towards Technical Education Teachers in Arunachal Pradesh, International Journal of Innovative Research in Technology, ISSN: 2349-6002, Issue 3, Volume 8, August 2021, (Impact factor - 0.76), 980-986
  16. Dr.E.P.John, Measuring Work Engagement of Technical Institute Teachers in Arunachal Pradesh, Journal of Emerging Technologies and Innovative Research ISSN: 2349-5162, Issue 8, Volume 8, August 2021(Impact factor - 7.95), 765-779, DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.27924
  17. Dr.E.P.John, Level of Job Satisfaction of Technical Institute Teachers in Arunachal Pradesh, IOSR Journal of Business and Management, ISSN: 2319-7668, Issue 9, Volume 23, September 2021, (Impact factor - 3.52), 21-32
  18. Madhusudan.K.S, Gee Varrghese, "Robotic application in stress management among students in India, 2021,671–677,698
  19. R.Nandhini, DoMS, SRMIST, Vadapalani Campus, “Emotional Marketing in Services Industry”, Journal of Huazhog University of Science and Technology, Volume 50, Issue 06 – 2021.
  20. V.Mohana Sundari,” Rural Entrepreneurship – Importance and Challenges, Universe International Journal of Interdisciplinary Research” (UIJIR), Volume-02/Issue-01, June-2021, ISSN(O): 2582 – 6417
  21. Jeyaprabha.B, Dr.Sundar.C,” The mediating Effect of e - Satisfaction on e - Service Quality and e - Loyalty Link in Securities Brokerage Industry” in Revista, ISSN: 2237-0722 Vol. 11 No. 2 (2021) (Web of Science)
  22. Kiruthiga.V & Mythili R, ‘ A Study on digital nudging and psychological heuristics effect’ ,International Journal of Management, 12 (10), 60-64, 2021.
  23. Dr.V.Suganya, Is Safety and Health,Harrassment an Issue for Cabin crew?- Analysis, GEINTEC, Volume 11, Issue 2, 2021, ISSN 2237-0722.
  24. Dr.V.Suganya, Empirical Investigation on Customer Perception towards Aviation Accidents AND Its effects, Turkish Journal of Computer and Mathematics Education, Volume 12, Issue 13, 2021 pp.3180-3185
  25. Dr.V.Suganya, Emprical study on the effect of work from home on productivity and work life balance, Dongorangsang research journal, Volume 11, Issue 6 June 2021 pp.16-24,ISSN:2347 – 7180
  26. Dr.V.Suganya, A Quantitative analysis of full service Airlines and low cost crrier on services, Dongorangsang research journal, Volume 11, Issue 6 June 2021 pp.115-121,ISSN:2347 – 7180
2020
  1. Praseeda.C, V.Mohana Sundari, (2020). The Human Costs of Technostress – From Distress to Eustress.International Journal of Interdisciplinary Global Studies,ISSN No: 2324-755X Volume: 14, Issue No: 04,Pp: 400-411.
  2. Mohana Sundari.V, C.Praseeda (2020). Education and Employability a Critical Analysis. Solid State technology, Volume 63, Issue 2s, ISSN 0038111X
  3. Jayaraman.P.J, C.Praseeda (2020). Role of Motivational Drives in Developing Attitude Towards Entrepreneurship Intention Among Post Graduate Management Students, Solid State technology Volume 63, issue 2s, ISSN 0038111X
  4. Jayaraman.P.J, C.Praseeda (2020).Looking At Entrepreneurship Using Thirukkural Lens – An Epistemological Approach. Journal of Critical Reviews, Volume 7, Issue 12, ISSN - 2394-5125, Pp: 2794-2799.
  5. Mohana Sundari.V, C.Praseeda (2020). Moderating Effect of Emotional Intelligence on the Relationship between Institutional Factors and Employability.TEST Engineering and Management,ISSSN: 01934120Scopus listed, Vol: 83,Pg 16087-16095
  6. Niranjani Ruba, C.Praseeda (2020). Implications of National Cultural Dimensions on Team Performance: A Case Study of Indian Automotive Industry.TEST Engineering and Management,ISSSN: 01934120Scopus listed, Vol: 83,Pp: 15883 – 15895
  7. Jayaraman.P.J, C.Praseeda (2020). Entrepreneurship for Sustainable Development-A paradigm Shift, INFOKARA RESEARCH(2019), Volume 8, Issue 11, ISSN: 1021 9056, Pp: 938-943, UGC Care, Group A Journal.
  8. S.Kesavan, DOMS, Challenges of Small Manufacturing Enterprises in Sivaganga District, Our Heritage, ISSN:0474-9030, ISSN:0474-9030,Vol.68-Issue 3Feb-2020
  9. Gayathry.S, Keep Calm To Teach Online And Stay Cool To Learn Online, Solid State Technology, Volume 63, Issue 2s, 6864-6871, Nov 2020
  10. Gayathry.S,Time Management-An Essential Ingredient for Success, Journal of Critical Reviews, Volume 7, Issue 15, Page 635-642, Aug 2020
  11. Dr.Vijayakumar.M, ‘A Study On The Factors Influencing Job Satisfaction And Its Impact On Employee Retention’ Solid state technology , Vol.63.Issue 2 , 2020
  12. Agamudainambi Chinnasamy Malarvizhi, M.N.Prabadevi, “Publisher’s Brand Identity Constructs: Influence On Book Sales, Solid State Technology”, Volume 63, Issue 2s, , Page 8288-8294, Nov 2020
  13. M.N.Prabadevi, K.Lavanya “Effect Of Digital Queuing App For Covid-19 Prevention In The Grocery Consumption @ Tamilnadu: A Randomized Trial”, Journal Of Critical Reviews, VOL 7, ISSUE 15, ISSN- 2394-5125, Page no:3690-95, Aug 2020
  14. Sridevi Gopakumar, M.N.Prabadevi “The Mounting Potentials of RFID Technology principally in the Retail Industry: An Empirical Study of Utilizing RFID Systems to Gain Insights into the Advantages & Apprehensions from the Consumers perception”, International Journal of Multidisciplinary Educational Research (IJMER), Volume 9 issue7(5), UGC care listed Journal, Impact Factor:6.514 (2020) July 2020
  15. M.N. Prabadevi “Leader Driven by Values – A study with Special Reference to Azim Premji”, Studies in Indian Place Names (SIPN), Volume 40, issue 44 .11, ISSN 2394 3114Page num:119-122, UGC CARE Listed Journal, Impact factor 6.3, Mar 2020
  16. M.N. Prabadevi “Business are Well – Served by an Optimized and Efficient Mobile Apps’- A Study of Ease Experience on Dine out App, Our Heritage, Volume 68, Issue 17, ISSN: 0474-9030, UGC CARE Group 1 Journal, Jan 2020
  17. Dr.Vijayakanthan.S, Dr.Arasuraja.G, College of Management, “Emotional Branding and Buying Behavior”, Pal arch’s Journal of Archaeology of Egypt/Egyptology 17(7), 2020.
  18. Dr.Vijayakanthan.S, Dr.Arasuraja. G, College of Management, “A Study of Consumer behaviour on Digital Marketing”, Solid State Technology, Volume: 63 Issue: 6, 2020.
  19. Dr.M.Kalaivani & Dr.N.Santhi, “Role of innovative advertisement and creative marketing among children in Chennai city” in Solid state of Technology volume 63 issue 2, 2020
  20. Dr.Arasuraja.G, Dr.Vijayakanthan. S,Emotional Branding and Buying Behavior, PalArch's Journal of Archaeology of Egypt / Egyptology,pp. 7095 – 7101, Vol. 7, No. 07, 2020.
  21. Dr.Arasuraja.G, Dr.Vijayakanthan.S, A Study of Consumer behaviour on Digital Marketing, Solid State Technology,pp. 13629 – 13638, Vol.63, No.6, 2020.
  22. Dr.Arasuraja.G, Ms.T.Madhumitha, and Dr.Lekshmi.R.S , Customer Satisfaction & Customer Loyalty towards Online Buying , International Journal of Advanced Science and Technology,pp. 5471 – 5480, Vol. 29, No. 03, 2020.
  23. Effect of Job Satisfaction of Technical Teachers on Work Engagement using observed secondorder SEM, International Journal of Research in Social Sciences ISSN: 2249-2496, Issue 7, Volume 10, Jul 2020(Thomson Reuters Researcher ID: L-5180-2015)(Impact factor - 5.70), 61-78
  24. Madhusudan.K.S, with Dinesh Kumar. Impact of yoga on depression, stress, and anxiety among engineering,Journal of Management and Science, 2020,25-28,10(3)
  25. R.Nandhini, College of Management, SRMIST, Vadapalani Campus, “An Advertising Effort To Boost Sales - Consumer Product Retargeting”, Solid State Technology Volume: 63 Issue: 2s Publication Year: 2020 (Scopus Publication).
  26. R.Nandhini, College of Management, SRMIST, Vadapalani Campus,“Impact of VastuShastra on Wealth Acquisition” Compliance Engineering Journal, vol.11, issue 1, January 2020.
  27. R.Nandhini, College of Management, SRMIST, Vadapalani Campus, “Health Management through VastuShastra” Compliance Engineering Journal, vol.11, issue 1, January 2020.
  28. C Praseeda, V.Mohana Sundari, “The Human Costs of Techno Stress – From Distress to Eustress”, International Journal of Interdisciplinary Global Studies ISSN No: 2324-755X Volume: 14, Issue No: 04, Oct-Dec’ 2020, SCOPUS
  29. V.Mohana Sundari, C.Praseeda “Education and employability – a critical analysis”, Solid State Technology, ISSN: 0038-111X Page Vol. 63, Issue 2s, November 2020, Page No. 8321 – 8334.SCOPUS
  30. V.Mohana Sundari, C.Praseeda “Moderating Effect of Emotional Intelligence on the relationship between Institutional factors and Employability “in the Journal Title: Test Engineering and Management, May – June 2020 ISSN: 0193-4120 Page No. 16087 – 16095.SCOPUS
  31. Jeyaprabha.B, Dr Sundar C, “A Critical Analysis Of The Impact Of Firm Specific Negative News On The Punjab National Bank Scam” in peer reviewed international journal INFOKARA RESEARCH(ISSN NO: 1021-9056) Volume 9, Issue 5, 2020 – (UGC CARE)
  32. Jeyaprabha.B, Dr.Vijayakumar.M,” A Study On The Factors Influencing Job Satisfaction And Its Impact On Employee Retention”, Solid State Technology,Vol. 63, No. 2S, (2020), pp. 8321-8334
  33. Jeyaprabha.B, Dr Sundar C,”Service Quality Perceptions and Preferences of Stock Broking Customers” International Journal of Advanced Science and Technology Vol. 29, No. 5, (2020), pp. 7746-7753
  34. Kiruthiga.V,’ Employee Motivation- A herald in hospitality industry’, GIS Science Journal, 7(8), 2020.
  35. Kiruthiga.V,’ Work Life Aplomb for work from home mothers during pandemic’, Solid State Technology, 63(2s), 2020.
  36. Mrs.Suganya.V, FarhanaRahaman.A, A Study on Employee Retention of Spice Jet Airlines, JES, Journal of Engineering Sciences, Volume 11, Issue 6June 2020, ISSN 0377-9254.
  37. Mrs.Suganya.V, P.Pavan,V.Rohith, An Empirical Study on Customer Expectation on Service Quality in various Airlines, IJCRT, International Journal of Creative Research Thoughts, Volume 8, Issue 6June 2020, ISSN 2320-2882.
  38. Mrs.Suganya.V, Caroline Jenisha.V, A Study on Impact of social media on customers in choosing various airlines, JES, Journal of Engineering Sciences, Volume 11, Issue 6June 2020, ISSN 0377-9254.
2019
  1. Praseeda.C, (2019) Microfinance a Strategic Tool for Financial Inclusion. New Horizons – A Multidisciplinary Research Journal, Vol: XVI (ISSN: 2277-5218) UGC CARE list journal. Pp: 51-68 Serial No 32
  2. Mohana Sundari.V, C.Praseeda (2019). Career Development Conundrum of Educational Institutions – An Introspection of Student Talent Management, International Journal of Recent Technology and Engineering (IJRTE)(2019) ISSN: 2277-3878, Volume-8 Issue-4, p 897-901.
  3. Mohana Sundari. V., C. Praseeda (2019). The Impact Of Emotional Intelligence On Career Aspiration And Employability, Journal Of Engineering, Computing And Architecture (2019), ISSN: 1934-7197, Volume 9, Issue 10, P 9-18.
  4. Jayaraman.P.J., C.Praseeda (2019).Understanding Edupreneurs – The New Breed of Entrepreneurs.International Journal of Research and Analytical Reviews, Vol: 6, Special Issue, Pg 49-53 ISSN: 2349-5138
  5. Megavannan.R., C.Praseeda (2019). Analysis of Buying Intention for Green Products among Metro City People by Focusing Chennai City. Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 06-Special Issue, 2019 .
  6. Megavannan.R., C.Praseeda (2019). A study on Environmental Concerns Among Chennai people with respect to their buying attitude of green products., International Journal of Research and Analytical reviews Special Issue(2019), Feb 2019, E-ISSN 2348-1269, P- ISSN 2349-5138
  7. Jahnavi. K., C.Praseeda (2019).A Study on Relationship between Emotional Intelligence, Ethical Ideology, Job Performance and Employee Engagement in Telangana Autonomous Engineering Colleges, “Quality-Access to Success” Journal ;7Vol. 20, No. 168, Pg 73-78
  8. S.Kesavan, DOMS, 360 Degree Performance Management Systems An Empirical Study, International Journal of Research and Analytical Reviews, Vol.6,ISSN 2349-5138,E-ISSN 2348-1269 , April-June2019
  9. S.Kesavan, DOMS, HRD IN NLCIL, Research Journal of Economics &Business Studies, RJEBS:Vol.08, No.7, May 2019
  10. Gayathry.S,Stay Home and Shop Online-The Flipkart Story, Infokara Research, Volume 8, Issue 11, Page 3882-3887, Nov 2019
  11. Keerthana.S and Gayathry.S, The 3600 Degree Finance-The New Age of Accounting, , Infokara Research, Volume 8, Issue 11, Page 748-756, Nov 2019
  12. Hishithaa and Gayathry S, Digitalized Payment-The Era of Rising Fintech, Infokara Research, Volume 8, Issue 11, Page 888-896, Nov 2019
  13. Sindujaa S and Gayathry S, GPAYTM-Anytime Anywhere Payment, Infokara Research, Volume 8, Issue 11, Page 908-918, Nov 2019
  14. Gayathry.S,Redesigning the Academic Role- The Emerging Dimensions of Knowledge Workers, International Journal of Innovative Technology and Exploring Engineering (IJITEE), Volume-8 Issue-12, Page 3255-3259, October 2019
  15. Gayathry.S, Aachi- The Spicy Route for a Healthy India, International Journal of Contemporary Commerce , Volume 8, Issue 1, Page 11-21, September 2019
  16. Gayathry.S, Technical Analysis- An Effective Tool for the Investors, International Journal of Research and Analytical Reviews, Volume 6, Special Issue, Pg 60-65, August 2019
  17. K.Lavanya, M.N.Prabadevi “The Value of an Idea Lies in the Using of it.”: Technology Entrepreneurship (A Study with Special Reference to Jack Ma), Infokara Research, Pg num 727-739, UGC care Journal, NOV 2019
  18. Ranjith Kumar, M.N.Prabadevi, Anagha Nadarajan “Well being out of waste: Transforming Rural Waste into Wealth”, Infokara Research , VOLUME 8, ISSUE11 NOV 2019, Pg no:1021-9056, UGC care Journal, NOV 2019
  19. Sowmya.P, M.N.Prabadevi, Madhuvanti.T“ROLE OF E-HRM and Virtual Intelligence in Effective OrganisationalBehaviour”, Infokara Research , VOLUME 8, ISSUE11, Pg no: 1087-1094, UGC care Journal, NOV 2019
  20. Sridevi Gopakumar, M.N. Prabadevi “An Investigation on the Pull and Push factors for an Entrepreneurial Career of Women Entrepreneurs in Chennai Urban District”, Infokara Research , VOLUME 8, ISSUE11,Pg no:1095 – 1108, UGC care Journal, NOV 2019
  21. Aloysius Amul, M.N. Prabadevi “Our Phones Become Our Wallets” – A Customer Perception Towards DineoutMobileApp At Chennai, IJRAR, ISSN 2349-5138 E-ISSN 2348-1269Pg 54-59, IMPACT FACTOR 5.75, UGC NO 43602, Aug 19
  22. B.Haritha, M.N.Prabadevi “Satisfied Employees Make Higher Organizational Performance – A Study With Special Reference To Eenadu”, ISSN 2349-5138 E-ISSN 2348-1269, Pg 122-127, IMPACT FACTOR 5.75, UGC NO 43602, ATMAN PUBLICATION ACADEMY, Aug 19
  23. K.Lavanya, M.N.Prabadevi “The Milk Man Of India – ( A Study With Special Reference To Dr.Verghese Kurian), IJRAR, ISSN 2349-5138 E-ISSN 2348-1269, PG no 128-132, IMPACT FACTOR 5.75, UGC NO 43602, ATMAN PUBLICATION ACADEMY, Aug 19
  24. S.Vijayakanthan, Dr.P.Ravi & Dr.M.Bhoopal, Department of Management Studies, “An overview of Indian Paint Industry”, International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269,P-ISSN 2349-5138, Vol-6,Issue-2, 650-652, 2019.
  25. M.Kalaivani & Dr.N.Santhi, An Empirical Research in to the application of Marketing Communication Channels by Retailers in FMCG Sector in Chennai, International Journal of Management and Social Science Research Review with impact factor of 3.996, 2019
  26. Dr.Arasuraja.G, Impact of Quality Of E-Learning Systems On Performance Of Public Sectors Banks In Chennai City, India, The Online Journal of Distance Education and e-Learning, pp. 23-32, Vol. 07, No .01, 2019.
  27. Madhusudan.K.S, Harihara Sudhan.R In competencies Among Engineering Students as an Antecedents in Stress among Engineering Students in around Chennai,International Journal of Recent Technology and Engineering,2019,113-117,8(1)
  28. Madhusudan.K.S, A Study on Mobile-Learning an Innovative Approach for A Stress-Free Learning Environment in Engineering Colleges in AroundChennai”,International Journal of Innovative Technology and Exploring Engineering,2019, 8(5), pp. 1031–1034
  29. GeeVarghese, Vanitha. Social Robots a Strategic Antidote for Stressamong Engineering Students in Around Chennai”,International Journal of Recent Technology and Engineering,2019,2316-2319,8(4)
  30. V.Mohana Sundari, C.Praseeda “The Impact of Emotional Intelligence on Career Aspiration and Employability”, Journal of Engineering, Computing and Architecture, Volume 9, Issue 10, 2019
  31. V.Mohana Sundari, C.Praseeda, “Career Development Conundrum of Educational Institutions – An Introspection of Student Talent Management”, ‘International Journal of Recent Technology and Engineering (IJRTE)’, ISSN: 2277-3878 (Online), Volume-8 Issue-4, November 2019. Page No.: 897-901. SCOPUS
  32. V.Mohana Sundari, V.Kiruthiga “Digital Marketing in International Arena”, © 2019 IJRAR June 2019, Volume 6, Issue 2
  33. V.Mohana Sundari, “Digital India – Road ahead towards cashless transaction”, Journal of Information and Computational Science, Volume 9 Issue 11 – 2019, ISSN: 1548-7741
  34. Jeyaprabha.B, “Analysis Of Key Linkages Using Path Analysis In Baldrige Performance Model For The Manufacturing Sector” in peer reviewed international journal International Journal Of Advanced Research And Development (ISSN NO: 2455-4030,) Volume 9, Issue 6, 2019,71-75 – (UGC CARE)
  35. Jeyaprabha.B, Dr.Sundar.C,” Service Development By Using Servqual And Quality Function Deployment In Private Banking Industry” International Journal Of Recent Technology And Engineering, ISSN: 2277-3878,Volume-8, Issue 1C2, May 2019 (SCOPUS)
  36. Kiruthiga.V, ‘Punter Gratification in Beauty Parlors’, International Journal of management studies, 6(1), 2019.
  37. Kiruthiga.V, ‘Clout of Colours on Consumer Food Choices’, IJITEE, 9(1), 2019.
2018
  1. Praseeda.C, (2018). Socially Responsible Investing, Microfinance, and Banking –Creating Value by Synergy”, Indian Journal of Corporate Governance, Sage Publications (2018). 11(1).
  2. Jahnavi.K., C.Praseeda (2018). Emotional Intelligence, Job Stress: The Role of work Performance. Emperor Journal of Finance and Management Research (EIJFMR),Volume IV, Special Edition, ISSN: 2395-5929.
  3. S.Kesavan, DOMS, Impact of Govt.Assistance on the Development of Small (Manufacturing) Enterprises in Sivaganga District, Review of Research,Vol.7 Issue 10,ISSN 2249-894X, July-2018.
  4. S.Kesavan, DOMS, Women Entrepreneurs, Research Journal of Social Science & Management Vol.08,No:1-ISSN:2251-1571, May-2018
  5. S.Kesavan, DOMS, Role of NLCIL in the societal development, International Journal of Academic Research and Development , Vol.3,Issue-2,ISSN:2455-4197, Mar-Apr.2018.
  6. Gayathry.S, Case studies and Management Teaching - A Developmental Approach, International Journal of Management, Technology and Engineering, Volume 8, Issue 10, Page No. 1313-1316, October 2018.
  7. Gayathry.S, Chola-In Pursuit of Social Excellence, Journal of Emerging Technologies and Innovative Research, Volume 5, Issue 8, Page No. 345-349, August 2018.
  8. Gayathry.S, Beauty: The Naturals Way, International Journal of Advanced Research and Development, Volume 3, Issue 2, Page No. 1004-1006 March-April 2018.
  9. Gayathry.S, Small is beautiful But Big is Always Powerful, Shanlax International Journal of Management, Vol. 5, Special Issue, 4, Page 9-13 March 2018.
  10. Gayathry.S, Taking Entrepreneurship to the classroom, International Journal of Academic Research and Development, Vol. 3, Issue, 2, Page 603-605 March-April 2018.
  11. M.N.Prabadevi “Effectiveness Of Employee Engagement: A Path To Success – A Study With Special Reference To Indusind Bank, Chennai’, International Journal Of Management, Technology And Engineering, ISSN NO : 2249 – 7455, UGC Approved Num : 45550, Volume 8, Issue X, October 2018 Impact Factor 6.3.
  12. M.N.Prabadevi “Teleradiology – Is It A Healthy Prescription For Indian Pharma Industry, Journal Of Emerging Technologies And Innovative Research, ISSN:2349-5162, UGC Approved.
  13. M.N.Prabadevi “Adoption Of Agile In Hr- Empowering Business In A Smarter Way”, Shanlax International Journal Of Management, Vol 5 Special Issue 4 Mar 2018 Volume Ii, 2321-4643, Ugc Approved Num: 44278.
  14. M.N.Prabadevi “Selection Of An Electronics Industry Player With Ideal Economic Efficiency”, Shanlax International Journal Of Management, Vol 5 Special Issue 4, 2321-4643, Mar 2018.
  15. M.N.Prabadevi “Innovation And Design Thinking – The Order Of The Day For Start Ups”, Journal Of Management And Science, Special Issue 1, Impact Factor 0.654, 2249-1260; Online Issn 2250-1819, Jan 2018.
  16. S.Vijayakanthan, Dr.P.Ravi & Dr.M.Bhoopal, College of Management, “Product Involvement of Household Consumers’ and its Impact on Product Involvement Outcomes of Interior Decorative Brands at Tiruvallur District”, International Journal for Research in Engineering Application & Management (IJREAM), ISSN: 2454-9150, Vol-04, Issue-08, 489 – 494, 2018.
  17. S.Vijayakanthan, Dr.C.Selvaraj & Dr.G.Arasuraja, College of Management, ”Private label- challenges and opportunities”, Elk Asia Pacific Journal of Marketing & Retail Management, ISSN 2349-2317, Volume 9 Issue 2, 2018.
  18. S.Vijayakanthan, Dr.T.K.Murugesan, College of Management, “Implementation of Lean Manufacturing System (LMS): An Empirical Study of Manufacturing Firms in Bangalore, Asian Journal of Research in Social Sciences and Humanities”, ISSN 2249-7315, Vol. 8, 2018.
  19. S.Vijayakanthan, Dr.C.Selvaraj & Dr. G. Arasuraja, College of Management, ”Competency Assessment - a Training Tool”, IJRAR- International Journal of Research and Analytical Reviews, Print ISSN 2349-5138, Volume 5 I Issue 2, 2018.
  20. S.Vijayakanthan, Dr.C.Selvaraj & Dr.G.Arasuraja, College of Management, “Structural Equation Modeling Between Brand Equity Elements and Retail Store Attributes”, International Journal of Research, Print ISSN: 2348-795X, Volume 05 Issue 12, 2018.
  21. Dr.M.Karthikeyan, Dr.Sasikala, A Study On Small Scale Entrepreneurs In Salem District, Journal of Mechanical And Production Engineering Research And Development indexed in Scopus 2249- 6890X 668-679 Aug-2018.
  22. Dr.M.Karthikeyan, Dr.K.J.Vinodhini Descriptive Research Study on Factors Influencing Entrepreneurial Intention Among Engineering Students In Madurai District, The Journal of Advanced Research in Dynamical and Control Systems indexed in Scopus 1943-203X March-2018.
  23. Dr.M.Karthikeyam, Dr.K.C.Praveen Impact of Demographic Profile in Building Entrepreneurship, The Journal of Advanced Research in Dynamical and Control Systems indexed in Scopus 1943-203X 618 Feb-2018.
  24. Vimalnath.V, Pre-Paid Customer Satisfaction in Mobile Telecommunication Services, Journal of Advance Management Research, (JAMR) 2018, Vol. 6, Issue No. 2, pp. 74-82, ISSN: 2393-9664. (UGC 42888) Impact Factor 4.73.
  25. Dr.Arasuraja.G, Dr.C.Selvaraj, Mr.S.Vijayakanthan, Structural Equation Modeling Between Brand Equity Elements and Retail Store Attributes, International Journal of Research Vol. 05, No. 12,2018.
  26. Dr.Arasuraja.G, Dr.C.Selvaraj, Mr.S.Vijayakanthan, Competency Assessment - A Training Tool, International Journal of Research and Analytical Reviews, Vol. 05, No. 02,2018.
  27. Dr. G. Arasuraja, Dr.C.Selvaraj, Mr.S. Vijayakanthan, Private Labels - Challenges and Oppurtunities, ELK Asia Pacific Journal of Marketing & Retail Management, Vol. 02, No. 09, 2018.
  28. E.P.John, Dr.R.M.Pant, Impact of Work engagement on Job satisfaction: A study onfaculty ofhigher technicaleducation in ArunachalPradesh (India), International Journal of Creative Research ISSN: 2320-2882, Issue 1, Volume 6, February 2018 (Impact factor - 5.97), 845-851
  29. E.P.John, Dr.R.M.Pant, Work engagement influencesLeadership: A study on faculty of highertechnical education inArunachal Pradesh (India), QUEST - International Multidisciplinary Research Journal ISSN: 2278-4497, Issue 2, Volume 7, February 2018 (Impact factor - 5.73), 118-127.
  30. E.P.John, Dr.R.M.Pant, Influence of Transformational leadership on Job satisfaction:A study on faculty of higher technical education in Arunachal Pradesh (India), International Journal of Technology Research and Management ISSN: 2348-9006, Issue 2, Volume 5, February 2018 (Impact factor - 4.23), 1-8.
  31. E.P.John, Dr.R.M.Pant, Work engagement influences Affective commitment: Astudy on teaching faculty oftechnical institutes inArunachal Pradesh (India), InternationalJournal ofadvanced in Management,Technology, and Engineeringsciences ISSN: 2249-7455, Issue IV, Volume 8, April 2018 (Impact factor - 6.13), 464-479
  32. E.P.John, Dr.R.M.Pant, Influence of demographic factors on the relationship between Work engagement and Affective commitment: – Aperspective on the teachers of technical institutes in Arunachal Pradesh, Universal Review-Journal ISSN: 2277-2723, Issue XI, Volume 7, Nov 2018 (Thomson Reuters' Researcher ID: H-1503-2017, SCOPUS suggested journal ID:10C6NF07B9446F31)(Impact factor - 5.70), 346-354
  33. E.P.John, Dr.R.M.Pant, Affective commitment mediatesthe relationship of Jobsatisfaction and Work engagement: a perspective onteachers of technical institutes in Arunachal Pradesh (India), International Journal ofResearch in SocialSciencesISSN: 2249-2496, Issue 12, Volume 8, Dec 2018(Thomson Reuters ResearcherID: L-5180-2015)(Impact factor - 7.08), 658-672
  34. R.Nandhini, DoMS, SRMIST, Vadapalani Campus, “Mediation Analysis in Chains of Restaurants in Tamilnadu State” International Journal of Business and Management Invention, vol. no. 7 issue no4, April 2018
  35. R.Nandhini, DoMS, SRMIST, Vadapalani Campus, “A Multigroup Study in Chains of Restaurants in Tamilnadu State” IOSR- Journal of Business and Management, April 2018.
  36. V.Mohana Sundari, “The role of Social Media as a Marketing Tool - a Qualitative Analysis”, Pramana Research Journal, ISSN NO: 2249-2976, https://pramanaresearch., Volume 8, Issue 12, 2018
  37. Kiruthiga.V, ‘Insinuation of Social Marketing on the Image and Profit of The Products Through Advertising’, International Journal of Creative Research Thoughts, 6(2), 2018.
2017
  1. Praseeda.C., B.Kirshnakumari, (2017). Employee Engagement and the PSU-An Exploratory Study into some Causal Influences”. International Journal of Advanced Research in Management, ISSN: 0976 - 6324 Volume 8, Issue 2, pp: 23-40
  2. Gayathry.S,CRM-A Tool for Customer Classification (A Study with Special Reference to Banking Industry), International Journal of Recent Scientific Research, Vol. 8, Issue, 9, Page 19887-19893 September 2017.
  3. Gayathry.S, Mergers & Acquisitions - The Order of the Day, International Journal of Current Advanced Research, Volume 6 Issue 7 Page No. 4845- 4848 July 2017.
  4. Gayathry.S, A Lot Can Happen Over Coffee (A Study With Special Reference to Café Coffee Day), International Journal of Advance Research, Ideas and Innovations in Technology- IJARIIT, Volume III Issue III Page 950-954 June 2017.
  5. Dr.Vijayakumar.M, ‘Skill set depicted by fresh graduates in Campus Hiring process’, Intl Journal of Innovative Science and Research Technology Vol.2.Issue 7, ISSN :2456-2165, 2017.
  6. M.N.Prabadevi, “Social Entrepreneurship – Creating value for the society, International Journal of Advance Research Ideas and Innovations in Technology, vol 3, Issue 2, Impact factor: 4.295, ISSN: 2454-132X, Mar 2017.
  7. S.Vijayakanthan, Department of Management Studies, “The Mediating role of Product Involvement on the relationship between Brand Personality and Consumers’ Loyalty towards Excell Wall Interior Brands in Chennai City”, Asian Journal of Research in Business Economics and Management, Vol 7, No.8, 2017.
  8. Dr.Karthikeyan, Dr.G.Veeramani Peer Relationship at work place -A conceptual Over View, The Journal of Advanced Research in Dynamical and Control Systems indexed in Scopus 1943-043X, July-2017.
  9. Dr.M.Karthikeyan, Dr.Inayath A Study on employee welfare measure in dee dee Enterprise pvt limited in Trichy, The Journal of Advanced Research in Dynamical and Control Systems indexed in Scopus 1943025, 1943023X July-2017.
  10. Vimalnath.V, Dr.Balaji.B, Customer Experiences and Engagement: Critical Drivers on the Horizon, International Journal of Applied Business and Economic Research (IJABER) 2017, Vol. 14, Issue No. 8, pp. 5489-5499 ISSN, 0972-7302. (Scopus indexed) (UGC 2551)
  11. Lekshmi.R.S, Rajamani.K, Arasuraja.G & Majo George, A study on Preferred StudyDestination of Indian Students abroad, International Journal of Management & Social Science Research Review,pp. 134-139, 1(31), 2017.
  12. V.Mohana Sundari, C.Praseeda “Changing dimensions of CSR - A descriptive study of post legal enactment scenario”, National seminar on “ Corporate Social Responsibility In India: Strategies For Inclusive Development”, 2017
  13. V.Mohana Sundari, C.Praseeda, A study on co-relation between entrepreneurship and Economic development, International Journal of Current Advanced Research,2017.
  14. Jeyaprabha Bose.S, “Transfer pricing of Hitachi India with reference to its GDC segment”, “International Journal of Applied Business and Economic Research (Scopus Indexed), Vol.15 (2017).
  15. Jeyaprabha Bose.S, “Co-relation between Entrepreneurship and Economic Development”, IJCAR (2017)
  16. Jeyaprabha Bose.S, Impact of GST in GDP growth - A detailed Study on Trade off Between GDP and GST in Indian Scenario, IJCAR (2017)
  17. Kiruthiga.V, ‘Appraising Literature of Green Human Resource Management’, World Wide Journal of Multidisciplinary Research and Development, 3(11), 56-59, 2017.
  18. Mrs.Suganya.V, Dr.V.Sasirekha, Women Police: Challenges faced in balancing work and life and its Influence on Marital Status and Job Stress, JARDCS, Volume 9, Issue 6, 2017 pp.104-110, ISSN 1943-023X.
  19. Mrs.Suganya.V, Dr.V.Sasirekha, An Empirical Analysis on Policing Impacts: Is Cop’s Facing Difficulty in Balancing Their work and life, JARDCS, Volume 9, Issue 8, 2017 pp.108-116, ISSN 1943-023X.
  20. Mrs.Suganya.V, Sasirekha.V, HR Approach- An Evaluation of Recruitment and Selection Techniques Adopted for Staff Members, QUEST Bi-annual refereed Journal of Management & Research, Volume VII, Issue II August 2017, ISSN 0976-3317.
2023202220212020201920182017
2023
  1. Bharath Raj, A., & Vijayakumar. M. (2023). A study of the human resource management strategy of HR services company and its impact on employee productivity. www.ijnrd.org
  2. Kavitha, M., & Vijayakumar. M. (2023). Effectiveness of Training and Development in An Organisation. In International Journal of Research Publication and Reviews Journal homepage: www.ijrpr.com (Vol. 4). www.ijrpr.com
  3. Nanditha, K., Vijayakumar. M., & Ahmed, S. A. (2023). A study on effect of work-life balance in a HR consulting firm (Vol. 8). www.ijnrd.org
  4. Ramyashri, A., Vijayakumar. M., & Syed Asrar, A. (2023). Effectiveness of Training and Development. In International Journal of Research Publication and Reviews Journal homepage: www.ijrpr.com (Vol. 4). www.ijrpr.com
  5. Sunitha S, & Vijayakumar. M. (2023). A study on Workplace Coercion in White collar and Blue collar Sectors With Special Reference to Chennai Region. http://ymerdigital.com
  6. Vijayakumar. M., & Syed Asrar, A. U. (2023). The Great Resignation: A review in an Indian context. YMER, 22(1), 954–960. http://ymerdigital.com
2021
  1. S.Kesavan, College of Management, An empirical examine about the future of Crytocurrencies, Turkish Online Journal of Qualitative Inquiry, 2116-2125, e-ISSN:1309-6591,Vol-12,Issue-7,July 2021
  2. Bala Aiswarya.U and Gayathry.S, Green Lifestyle an Aid To Enhance Subjective Well-Being, Efflatounia, Volume 5, Issue 2, Page 2872-2879, October 2021
  3. Gayathry.S, Edupreneurs- Trailblazers of New Education System, Journal of Huazhong University of Science and Technology, Volume 50, Issue 3, March 2021
  4. Gayathry.S,The New Horizons In The Pandemic Era, GIS Science Journal, Volume 8, Issue 3, Page 405-410, March 2021
  5. E.Nivedha,Dr.M.N.Prabadevi, “New paradigm shift in HR practices:Implication of agile strategies”ICRBSS 2021,Shanlax Press,978-93-91373-54-2,July 2021.
  6. M.Marirajan,Dr.M.N.Prabadevi, “Safety measures and Precaution”ICRBSS 2021,Shanlax Press,978-93-91373-54-2,July 2021.
  7. E.Nivedha, M.N.Prabadevi“A Study on Emerging Strategic Performance Management Trends for a Competitive Advantage among IT Employees in Post Covid'19” Turkish Online Journal of Qualitative Inquiry (TOJQI) ISBN / ISSN number - eISSN 1309-6591,Volume No -12 Issue No - 7Page No -9574, July 2021
  8. M.Marirajan, M.N.Prabadevi “A Study on Emotional Intelligence and its Impact on Performance of Entrepreneurs in MSME Sectors, Vol. 12 No. 7 (2021)Turkish Online Journal of Qualitative Inquiry (TOJQI), July 2021
  9. M.N. Prabadevi, “A study on Effectiveness of Selection and Recruitment practices with special reference to IT sector @ Chennai”, GIS SCIENCE JOURNAL , VOLUME 8, ISSUE 3, , ISSN NO: 1869-9391, Page No 537-547 , March 2021
  10. Dr. Vijayakanthan. S, Dr. Arasuraja. G, College of Management, “Retailing and its impact during Covid – 19 in Coimbatore City”, Journal of Contemporary Issues in Business and Government, Vol. 27, No. 2, DOI: 10.47750, P-ISSN: 2204-1990; E-ISSN: 1323-6903, 2021
  11. Dr.M.Kalaivani, “Consumer satisfaction study towards Boost with Special reference to Chennai City” in Web of Science RevistaGeintec, ISSN: 2237 – 0722 Vol.11. No.2 (2021)
  12. Dr.M.Kalaivani&Dr.V.Suganya,“Empirical study on the effect of Work from Home on Productivity and work life Balance” in UGC care Group I Journal DongoRangsang Research journal ISSN;2347-7180 Vol -11 issue -06on June 2021
  13. Dr.R.S. Lekshmi, Dr.K. Jawahar Rani, Dr.G. Arasuraja, A Study on the Operational Efficiency of Online Food Delivery Executives, Revista Geintec-Gestao Inovacao E Tecnologias, pp : 3442 – 3454, Vol. 11 No. 4,2021.
  14. Dr.Arasuraja.G , Dr. Vijayakanthan.S, Retailing and its impact during Covid – 19 In Coimbatore City,Journal of Contemporary Issues in Business and Government, pp 4589 – 4597,Vol. 27, No. 2,2021.
  15. Dr.E.P.John, Measure of Affective Commitment towards Technical Education Teachers in Arunachal Pradesh, International Journal of Innovative Research in Technology, ISSN: 2349-6002, Issue 3, Volume 8, August 2021, (Impact factor - 0.76), 980-986
  16. Dr.E.P.John, Measuring Work Engagement of Technical Institute Teachers in Arunachal Pradesh, Journal of Emerging Technologies and Innovative Research ISSN: 2349-5162, Issue 8, Volume 8, August 2021(Impact factor - 7.95), 765-779, DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.27924
  17. Dr.E.P.John, Level of Job Satisfaction of Technical Institute Teachers in Arunachal Pradesh, IOSR Journal of Business and Management, ISSN: 2319-7668, Issue 9, Volume 23, September 2021, (Impact factor - 3.52), 21-32
  18. Madhusudan.K.S, Gee Varrghese, "Robotic application in stress management among students in India, 2021,671–677,698
  19. R.Nandhini, DoMS, SRMIST, Vadapalani Campus, “Emotional Marketing in Services Industry”, Journal of Huazhog University of Science and Technology, Volume 50, Issue 06 – 2021.
  20. V.Mohana Sundari,” Rural Entrepreneurship – Importance and Challenges, Universe International Journal of Interdisciplinary Research” (UIJIR), Volume-02/Issue-01, June-2021, ISSN(O): 2582 – 6417
  21. Jeyaprabha.B, Dr.Sundar.C,” The mediating Effect of e - Satisfaction on e - Service Quality and e - Loyalty Link in Securities Brokerage Industry” in Revista, ISSN: 2237-0722 Vol. 11 No. 2 (2021) (Web of Science)
  22. Kiruthiga.V & Mythili R, ‘ A Study on digital nudging and psychological heuristics effect’ ,International Journal of Management, 12 (10), 60-64, 2021.
  23. Dr.V.Suganya, Is Safety and Health,Harrassment an Issue for Cabin crew?- Analysis, GEINTEC, Volume 11, Issue 2, 2021, ISSN 2237-0722.
  24. Dr.V.Suganya, Empirical Investigation on Customer Perception towards Aviation Accidents AND Its effects, Turkish Journal of Computer and Mathematics Education, Volume 12, Issue 13, 2021 pp.3180-3185
  25. Dr.V.Suganya, Emprical study on the effect of work from home on productivity and work life balance, Dongorangsang research journal, Volume 11, Issue 6 June 2021 pp.16-24,ISSN:2347 – 7180
  26. Dr.V.Suganya, A Quantitative analysis of full service Airlines and low cost crrier on services, Dongorangsang research journal, Volume 11, Issue 6 June 2021 pp.115-121,ISSN:2347 – 7180
2020
  1. Praseeda.C, V.Mohana Sundari, (2020). The Human Costs of Technostress – From Distress to Eustress.International Journal of Interdisciplinary Global Studies,ISSN No: 2324-755X Volume: 14, Issue No: 04,Pp: 400-411.
  2. Mohana Sundari.V, C.Praseeda (2020). Education and Employability a Critical Analysis. Solid State technology, Volume 63, Issue 2s, ISSN 0038111X
  3. Jayaraman.P.J, C.Praseeda (2020). Role of Motivational Drives in Developing Attitude Towards Entrepreneurship Intention Among Post Graduate Management Students, Solid State technology Volume 63, issue 2s, ISSN 0038111X
  4. Jayaraman.P.J, C.Praseeda (2020).Looking At Entrepreneurship Using Thirukkural Lens – An Epistemological Approach. Journal of Critical Reviews, Volume 7, Issue 12, ISSN - 2394-5125, Pp: 2794-2799.
  5. Mohana Sundari.V, C.Praseeda (2020). Moderating Effect of Emotional Intelligence on the Relationship between Institutional Factors and Employability.TEST Engineering and Management,ISSSN: 01934120Scopus listed, Vol: 83,Pg 16087-16095
  6. Niranjani Ruba, C.Praseeda (2020). Implications of National Cultural Dimensions on Team Performance: A Case Study of Indian Automotive Industry.TEST Engineering and Management,ISSSN: 01934120Scopus listed, Vol: 83,Pp: 15883 – 15895
  7. Jayaraman.P.J, C.Praseeda (2020). Entrepreneurship for Sustainable Development-A paradigm Shift, INFOKARA RESEARCH(2019), Volume 8, Issue 11, ISSN: 1021 9056, Pp: 938-943, UGC Care, Group A Journal.
  8. S.Kesavan, DOMS, Challenges of Small Manufacturing Enterprises in Sivaganga District, Our Heritage, ISSN:0474-9030, ISSN:0474-9030,Vol.68-Issue 3Feb-2020
  9. Gayathry.S, Keep Calm To Teach Online And Stay Cool To Learn Online, Solid State Technology, Volume 63, Issue 2s, 6864-6871, Nov 2020
  10. Gayathry.S,Time Management-An Essential Ingredient for Success, Journal of Critical Reviews, Volume 7, Issue 15, Page 635-642, Aug 2020
  11. Dr.Vijayakumar.M, ‘A Study On The Factors Influencing Job Satisfaction And Its Impact On Employee Retention’ Solid state technology , Vol.63.Issue 2 , 2020
  12. Agamudainambi Chinnasamy Malarvizhi, M.N.Prabadevi, “Publisher’s Brand Identity Constructs: Influence On Book Sales, Solid State Technology”, Volume 63, Issue 2s, , Page 8288-8294, Nov 2020
  13. M.N.Prabadevi, K.Lavanya “Effect Of Digital Queuing App For Covid-19 Prevention In The Grocery Consumption @ Tamilnadu: A Randomized Trial”, Journal Of Critical Reviews, VOL 7, ISSUE 15, ISSN- 2394-5125, Page no:3690-95, Aug 2020
  14. Sridevi Gopakumar, M.N.Prabadevi “The Mounting Potentials of RFID Technology principally in the Retail Industry: An Empirical Study of Utilizing RFID Systems to Gain Insights into the Advantages & Apprehensions from the Consumers perception”, International Journal of Multidisciplinary Educational Research (IJMER), Volume 9 issue7(5), UGC care listed Journal, Impact Factor:6.514 (2020) July 2020
  15. M.N. Prabadevi “Leader Driven by Values – A study with Special Reference to Azim Premji”, Studies in Indian Place Names (SIPN), Volume 40, issue 44 .11, ISSN 2394 3114Page num:119-122, UGC CARE Listed Journal, Impact factor 6.3, Mar 2020
  16. M.N. Prabadevi “Business are Well – Served by an Optimized and Efficient Mobile Apps’- A Study of Ease Experience on Dine out App, Our Heritage, Volume 68, Issue 17, ISSN: 0474-9030, UGC CARE Group 1 Journal, Jan 2020
  17. Dr.Vijayakanthan.S, Dr.Arasuraja.G, College of Management, “Emotional Branding and Buying Behavior”, Pal arch’s Journal of Archaeology of Egypt/Egyptology 17(7), 2020.
  18. Dr.Vijayakanthan.S, Dr.Arasuraja. G, College of Management, “A Study of Consumer behaviour on Digital Marketing”, Solid State Technology, Volume: 63 Issue: 6, 2020.
  19. Dr.M.Kalaivani & Dr.N.Santhi, “Role of innovative advertisement and creative marketing among children in Chennai city” in Solid state of Technology volume 63 issue 2, 2020
  20. Dr.Arasuraja.G, Dr.Vijayakanthan. S,Emotional Branding and Buying Behavior, PalArch's Journal of Archaeology of Egypt / Egyptology,pp. 7095 – 7101, Vol. 7, No. 07, 2020.
  21. Dr.Arasuraja.G, Dr.Vijayakanthan.S, A Study of Consumer behaviour on Digital Marketing, Solid State Technology,pp. 13629 – 13638, Vol.63, No.6, 2020.
  22. Dr.Arasuraja.G, Ms.T.Madhumitha, and Dr.Lekshmi.R.S , Customer Satisfaction & Customer Loyalty towards Online Buying , International Journal of Advanced Science and Technology,pp. 5471 – 5480, Vol. 29, No. 03, 2020.
  23. Effect of Job Satisfaction of Technical Teachers on Work Engagement using observed secondorder SEM, International Journal of Research in Social Sciences ISSN: 2249-2496, Issue 7, Volume 10, Jul 2020(Thomson Reuters Researcher ID: L-5180-2015)(Impact factor - 5.70), 61-78
  24. Madhusudan.K.S, with Dinesh Kumar. Impact of yoga on depression, stress, and anxiety among engineering,Journal of Management and Science, 2020,25-28,10(3)
  25. R.Nandhini, College of Management, SRMIST, Vadapalani Campus, “An Advertising Effort To Boost Sales - Consumer Product Retargeting”, Solid State Technology Volume: 63 Issue: 2s Publication Year: 2020 (Scopus Publication).
  26. R.Nandhini, College of Management, SRMIST, Vadapalani Campus,“Impact of VastuShastra on Wealth Acquisition” Compliance Engineering Journal, vol.11, issue 1, January 2020.
  27. R.Nandhini, College of Management, SRMIST, Vadapalani Campus, “Health Management through VastuShastra” Compliance Engineering Journal, vol.11, issue 1, January 2020.
  28. C Praseeda, V.Mohana Sundari, “The Human Costs of Techno Stress – From Distress to Eustress”, International Journal of Interdisciplinary Global Studies ISSN No: 2324-755X Volume: 14, Issue No: 04, Oct-Dec’ 2020, SCOPUS
  29. V.Mohana Sundari, C.Praseeda “Education and employability – a critical analysis”, Solid State Technology, ISSN: 0038-111X Page Vol. 63, Issue 2s, November 2020, Page No. 8321 – 8334.SCOPUS
  30. V.Mohana Sundari, C.Praseeda “Moderating Effect of Emotional Intelligence on the relationship between Institutional factors and Employability “in the Journal Title: Test Engineering and Management, May – June 2020 ISSN: 0193-4120 Page No. 16087 – 16095.SCOPUS
  31. Jeyaprabha.B, Dr Sundar C, “A Critical Analysis Of The Impact Of Firm Specific Negative News On The Punjab National Bank Scam” in peer reviewed international journal INFOKARA RESEARCH(ISSN NO: 1021-9056) Volume 9, Issue 5, 2020 – (UGC CARE)
  32. Jeyaprabha.B, Dr.Vijayakumar.M,” A Study On The Factors Influencing Job Satisfaction And Its Impact On Employee Retention”, Solid State Technology,Vol. 63, No. 2S, (2020), pp. 8321-8334
  33. Jeyaprabha.B, Dr Sundar C,”Service Quality Perceptions and Preferences of Stock Broking Customers” International Journal of Advanced Science and Technology Vol. 29, No. 5, (2020), pp. 7746-7753
  34. Kiruthiga.V,’ Employee Motivation- A herald in hospitality industry’, GIS Science Journal, 7(8), 2020.
  35. Kiruthiga.V,’ Work Life Aplomb for work from home mothers during pandemic’, Solid State Technology, 63(2s), 2020.
  36. Mrs.Suganya.V, FarhanaRahaman.A, A Study on Employee Retention of Spice Jet Airlines, JES, Journal of Engineering Sciences, Volume 11, Issue 6June 2020, ISSN 0377-9254.
  37. Mrs.Suganya.V, P.Pavan,V.Rohith, An Empirical Study on Customer Expectation on Service Quality in various Airlines, IJCRT, International Journal of Creative Research Thoughts, Volume 8, Issue 6June 2020, ISSN 2320-2882.
  38. Mrs.Suganya.V, Caroline Jenisha.V, A Study on Impact of social media on customers in choosing various airlines, JES, Journal of Engineering Sciences, Volume 11, Issue 6June 2020, ISSN 0377-9254.
2019
  1. Praseeda.C, (2019) Microfinance a Strategic Tool for Financial Inclusion. New Horizons – A Multidisciplinary Research Journal, Vol: XVI (ISSN: 2277-5218) UGC CARE list journal. Pp: 51-68 Serial No 32
  2. Mohana Sundari.V, C.Praseeda (2019). Career Development Conundrum of Educational Institutions – An Introspection of Student Talent Management, International Journal of Recent Technology and Engineering (IJRTE)(2019) ISSN: 2277-3878, Volume-8 Issue-4, p 897-901.
  3. Mohana Sundari. V., C. Praseeda (2019). The Impact Of Emotional Intelligence On Career Aspiration And Employability, Journal Of Engineering, Computing And Architecture (2019), ISSN: 1934-7197, Volume 9, Issue 10, P 9-18.
  4. Jayaraman.P.J., C.Praseeda (2019).Understanding Edupreneurs – The New Breed of Entrepreneurs.International Journal of Research and Analytical Reviews, Vol: 6, Special Issue, Pg 49-53 ISSN: 2349-5138
  5. Megavannan.R., C.Praseeda (2019). Analysis of Buying Intention for Green Products among Metro City People by Focusing Chennai City. Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 06-Special Issue, 2019 .
  6. Megavannan.R., C.Praseeda (2019). A study on Environmental Concerns Among Chennai people with respect to their buying attitude of green products., International Journal of Research and Analytical reviews Special Issue(2019), Feb 2019, E-ISSN 2348-1269, P- ISSN 2349-5138
  7. Jahnavi. K., C.Praseeda (2019).A Study on Relationship between Emotional Intelligence, Ethical Ideology, Job Performance and Employee Engagement in Telangana Autonomous Engineering Colleges, “Quality-Access to Success” Journal ;7Vol. 20, No. 168, Pg 73-78
  8. S.Kesavan, DOMS, 360 Degree Performance Management Systems An Empirical Study, International Journal of Research and Analytical Reviews, Vol.6,ISSN 2349-5138,E-ISSN 2348-1269 , April-June2019
  9. S.Kesavan, DOMS, HRD IN NLCIL, Research Journal of Economics &Business Studies, RJEBS:Vol.08, No.7, May 2019
  10. Gayathry.S,Stay Home and Shop Online-The Flipkart Story, Infokara Research, Volume 8, Issue 11, Page 3882-3887, Nov 2019
  11. Keerthana.S and Gayathry.S, The 3600 Degree Finance-The New Age of Accounting, , Infokara Research, Volume 8, Issue 11, Page 748-756, Nov 2019
  12. Hishithaa and Gayathry S, Digitalized Payment-The Era of Rising Fintech, Infokara Research, Volume 8, Issue 11, Page 888-896, Nov 2019
  13. Sindujaa S and Gayathry S, GPAYTM-Anytime Anywhere Payment, Infokara Research, Volume 8, Issue 11, Page 908-918, Nov 2019
  14. Gayathry.S,Redesigning the Academic Role- The Emerging Dimensions of Knowledge Workers, International Journal of Innovative Technology and Exploring Engineering (IJITEE), Volume-8 Issue-12, Page 3255-3259, October 2019
  15. Gayathry.S, Aachi- The Spicy Route for a Healthy India, International Journal of Contemporary Commerce , Volume 8, Issue 1, Page 11-21, September 2019
  16. Gayathry.S, Technical Analysis- An Effective Tool for the Investors, International Journal of Research and Analytical Reviews, Volume 6, Special Issue, Pg 60-65, August 2019
  17. K.Lavanya, M.N.Prabadevi “The Value of an Idea Lies in the Using of it.”: Technology Entrepreneurship (A Study with Special Reference to Jack Ma), Infokara Research, Pg num 727-739, UGC care Journal, NOV 2019
  18. Ranjith Kumar, M.N.Prabadevi, Anagha Nadarajan “Well being out of waste: Transforming Rural Waste into Wealth”, Infokara Research , VOLUME 8, ISSUE11 NOV 2019, Pg no:1021-9056, UGC care Journal, NOV 2019
  19. Sowmya.P, M.N.Prabadevi, Madhuvanti.T“ROLE OF E-HRM and Virtual Intelligence in Effective OrganisationalBehaviour”, Infokara Research , VOLUME 8, ISSUE11, Pg no: 1087-1094, UGC care Journal, NOV 2019
  20. Sridevi Gopakumar, M.N. Prabadevi “An Investigation on the Pull and Push factors for an Entrepreneurial Career of Women Entrepreneurs in Chennai Urban District”, Infokara Research , VOLUME 8, ISSUE11,Pg no:1095 – 1108, UGC care Journal, NOV 2019
  21. Aloysius Amul, M.N. Prabadevi “Our Phones Become Our Wallets” – A Customer Perception Towards DineoutMobileApp At Chennai, IJRAR, ISSN 2349-5138 E-ISSN 2348-1269Pg 54-59, IMPACT FACTOR 5.75, UGC NO 43602, Aug 19
  22. B.Haritha, M.N.Prabadevi “Satisfied Employees Make Higher Organizational Performance – A Study With Special Reference To Eenadu”, ISSN 2349-5138 E-ISSN 2348-1269, Pg 122-127, IMPACT FACTOR 5.75, UGC NO 43602, ATMAN PUBLICATION ACADEMY, Aug 19
  23. K.Lavanya, M.N.Prabadevi “The Milk Man Of India – ( A Study With Special Reference To Dr.Verghese Kurian), IJRAR, ISSN 2349-5138 E-ISSN 2348-1269, PG no 128-132, IMPACT FACTOR 5.75, UGC NO 43602, ATMAN PUBLICATION ACADEMY, Aug 19
  24. S.Vijayakanthan, Dr.P.Ravi & Dr.M.Bhoopal, Department of Management Studies, “An overview of Indian Paint Industry”, International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269,P-ISSN 2349-5138, Vol-6,Issue-2, 650-652, 2019.
  25. M.Kalaivani & Dr.N.Santhi, An Empirical Research in to the application of Marketing Communication Channels by Retailers in FMCG Sector in Chennai, International Journal of Management and Social Science Research Review with impact factor of 3.996, 2019
  26. Dr.Arasuraja.G, Impact of Quality Of E-Learning Systems On Performance Of Public Sectors Banks In Chennai City, India, The Online Journal of Distance Education and e-Learning, pp. 23-32, Vol. 07, No .01, 2019.
  27. Madhusudan.K.S, Harihara Sudhan.R In competencies Among Engineering Students as an Antecedents in Stress among Engineering Students in around Chennai,International Journal of Recent Technology and Engineering,2019,113-117,8(1)
  28. Madhusudan.K.S, A Study on Mobile-Learning an Innovative Approach for A Stress-Free Learning Environment in Engineering Colleges in AroundChennai”,International Journal of Innovative Technology and Exploring Engineering,2019, 8(5), pp. 1031–1034
  29. GeeVarghese, Vanitha. Social Robots a Strategic Antidote for Stressamong Engineering Students in Around Chennai”,International Journal of Recent Technology and Engineering,2019,2316-2319,8(4)
  30. V.Mohana Sundari, C.Praseeda “The Impact of Emotional Intelligence on Career Aspiration and Employability”, Journal of Engineering, Computing and Architecture, Volume 9, Issue 10, 2019
  31. V.Mohana Sundari, C.Praseeda, “Career Development Conundrum of Educational Institutions – An Introspection of Student Talent Management”, ‘International Journal of Recent Technology and Engineering (IJRTE)’, ISSN: 2277-3878 (Online), Volume-8 Issue-4, November 2019. Page No.: 897-901. SCOPUS
  32. V.Mohana Sundari, V.Kiruthiga “Digital Marketing in International Arena”, © 2019 IJRAR June 2019, Volume 6, Issue 2
  33. V.Mohana Sundari, “Digital India – Road ahead towards cashless transaction”, Journal of Information and Computational Science, Volume 9 Issue 11 – 2019, ISSN: 1548-7741
  34. Jeyaprabha.B, “Analysis Of Key Linkages Using Path Analysis In Baldrige Performance Model For The Manufacturing Sector” in peer reviewed international journal International Journal Of Advanced Research And Development (ISSN NO: 2455-4030,) Volume 9, Issue 6, 2019,71-75 – (UGC CARE)
  35. Jeyaprabha.B, Dr.Sundar.C,” Service Development By Using Servqual And Quality Function Deployment In Private Banking Industry” International Journal Of Recent Technology And Engineering, ISSN: 2277-3878,Volume-8, Issue 1C2, May 2019 (SCOPUS)
  36. Kiruthiga.V, ‘Punter Gratification in Beauty Parlors’, International Journal of management studies, 6(1), 2019.
  37. Kiruthiga.V, ‘Clout of Colours on Consumer Food Choices’, IJITEE, 9(1), 2019.
2018
  1. Praseeda.C, (2018). Socially Responsible Investing, Microfinance, and Banking –Creating Value by Synergy”, Indian Journal of Corporate Governance, Sage Publications (2018). 11(1).
  2. Jahnavi.K., C.Praseeda (2018). Emotional Intelligence, Job Stress: The Role of work Performance. Emperor Journal of Finance and Management Research (EIJFMR),Volume IV, Special Edition, ISSN: 2395-5929.
  3. S.Kesavan, DOMS, Impact of Govt.Assistance on the Development of Small (Manufacturing) Enterprises in Sivaganga District, Review of Research,Vol.7 Issue 10,ISSN 2249-894X, July-2018.
  4. S.Kesavan, DOMS, Women Entrepreneurs, Research Journal of Social Science & Management Vol.08,No:1-ISSN:2251-1571, May-2018
  5. S.Kesavan, DOMS, Role of NLCIL in the societal development, International Journal of Academic Research and Development , Vol.3,Issue-2,ISSN:2455-4197, Mar-Apr.2018.
  6. Gayathry.S, Case studies and Management Teaching - A Developmental Approach, International Journal of Management, Technology and Engineering, Volume 8, Issue 10, Page No. 1313-1316, October 2018.
  7. Gayathry.S, Chola-In Pursuit of Social Excellence, Journal of Emerging Technologies and Innovative Research, Volume 5, Issue 8, Page No. 345-349, August 2018.
  8. Gayathry.S, Beauty: The Naturals Way, International Journal of Advanced Research and Development, Volume 3, Issue 2, Page No. 1004-1006 March-April 2018.
  9. Gayathry.S, Small is beautiful But Big is Always Powerful, Shanlax International Journal of Management, Vol. 5, Special Issue, 4, Page 9-13 March 2018.
  10. Gayathry.S, Taking Entrepreneurship to the classroom, International Journal of Academic Research and Development, Vol. 3, Issue, 2, Page 603-605 March-April 2018.
  11. M.N.Prabadevi “Effectiveness Of Employee Engagement: A Path To Success – A Study With Special Reference To Indusind Bank, Chennai’, International Journal Of Management, Technology And Engineering, ISSN NO : 2249 – 7455, UGC Approved Num : 45550, Volume 8, Issue X, October 2018 Impact Factor 6.3.
  12. M.N.Prabadevi “Teleradiology – Is It A Healthy Prescription For Indian Pharma Industry, Journal Of Emerging Technologies And Innovative Research, ISSN:2349-5162, UGC Approved.
  13. M.N.Prabadevi “Adoption Of Agile In Hr- Empowering Business In A Smarter Way”, Shanlax International Journal Of Management, Vol 5 Special Issue 4 Mar 2018 Volume Ii, 2321-4643, Ugc Approved Num: 44278.
  14. M.N.Prabadevi “Selection Of An Electronics Industry Player With Ideal Economic Efficiency”, Shanlax International Journal Of Management, Vol 5 Special Issue 4, 2321-4643, Mar 2018.
  15. M.N.Prabadevi “Innovation And Design Thinking – The Order Of The Day For Start Ups”, Journal Of Management And Science, Special Issue 1, Impact Factor 0.654, 2249-1260; Online Issn 2250-1819, Jan 2018.
  16. S.Vijayakanthan, Dr.P.Ravi & Dr.M.Bhoopal, College of Management, “Product Involvement of Household Consumers’ and its Impact on Product Involvement Outcomes of Interior Decorative Brands at Tiruvallur District”, International Journal for Research in Engineering Application & Management (IJREAM), ISSN: 2454-9150, Vol-04, Issue-08, 489 – 494, 2018.
  17. S.Vijayakanthan, Dr.C.Selvaraj & Dr.G.Arasuraja, College of Management, ”Private label- challenges and opportunities”, Elk Asia Pacific Journal of Marketing & Retail Management, ISSN 2349-2317, Volume 9 Issue 2, 2018.
  18. S.Vijayakanthan, Dr.T.K.Murugesan, College of Management, “Implementation of Lean Manufacturing System (LMS): An Empirical Study of Manufacturing Firms in Bangalore, Asian Journal of Research in Social Sciences and Humanities”, ISSN 2249-7315, Vol. 8, 2018.
  19. S.Vijayakanthan, Dr.C.Selvaraj & Dr. G. Arasuraja, College of Management, ”Competency Assessment - a Training Tool”, IJRAR- International Journal of Research and Analytical Reviews, Print ISSN 2349-5138, Volume 5 I Issue 2, 2018.
  20. S.Vijayakanthan, Dr.C.Selvaraj & Dr.G.Arasuraja, College of Management, “Structural Equation Modeling Between Brand Equity Elements and Retail Store Attributes”, International Journal of Research, Print ISSN: 2348-795X, Volume 05 Issue 12, 2018.
  21. Dr.M.Karthikeyan, Dr.Sasikala, A Study On Small Scale Entrepreneurs In Salem District, Journal of Mechanical And Production Engineering Research And Development indexed in Scopus 2249- 6890X 668-679 Aug-2018.
  22. Dr.M.Karthikeyan, Dr.K.J.Vinodhini Descriptive Research Study on Factors Influencing Entrepreneurial Intention Among Engineering Students In Madurai District, The Journal of Advanced Research in Dynamical and Control Systems indexed in Scopus 1943-203X March-2018.
  23. Dr.M.Karthikeyam, Dr.K.C.Praveen Impact of Demographic Profile in Building Entrepreneurship, The Journal of Advanced Research in Dynamical and Control Systems indexed in Scopus 1943-203X 618 Feb-2018.
  24. Vimalnath.V, Pre-Paid Customer Satisfaction in Mobile Telecommunication Services, Journal of Advance Management Research, (JAMR) 2018, Vol. 6, Issue No. 2, pp. 74-82, ISSN: 2393-9664. (UGC 42888) Impact Factor 4.73.
  25. Dr.Arasuraja.G, Dr.C.Selvaraj, Mr.S.Vijayakanthan, Structural Equation Modeling Between Brand Equity Elements and Retail Store Attributes, International Journal of Research Vol. 05, No. 12,2018.
  26. Dr.Arasuraja.G, Dr.C.Selvaraj, Mr.S.Vijayakanthan, Competency Assessment - A Training Tool, International Journal of Research and Analytical Reviews, Vol. 05, No. 02,2018.
  27. Dr. G. Arasuraja, Dr.C.Selvaraj, Mr.S. Vijayakanthan, Private Labels - Challenges and Oppurtunities, ELK Asia Pacific Journal of Marketing & Retail Management, Vol. 02, No. 09, 2018.
  28. E.P.John, Dr.R.M.Pant, Impact of Work engagement on Job satisfaction: A study onfaculty ofhigher technicaleducation in ArunachalPradesh (India), International Journal of Creative Research ISSN: 2320-2882, Issue 1, Volume 6, February 2018 (Impact factor - 5.97), 845-851
  29. E.P.John, Dr.R.M.Pant, Work engagement influencesLeadership: A study on faculty of highertechnical education inArunachal Pradesh (India), QUEST - International Multidisciplinary Research Journal ISSN: 2278-4497, Issue 2, Volume 7, February 2018 (Impact factor - 5.73), 118-127.
  30. E.P.John, Dr.R.M.Pant, Influence of Transformational leadership on Job satisfaction:A study on faculty of higher technical education in Arunachal Pradesh (India), International Journal of Technology Research and Management ISSN: 2348-9006, Issue 2, Volume 5, February 2018 (Impact factor - 4.23), 1-8.
  31. E.P.John, Dr.R.M.Pant, Work engagement influences Affective commitment: Astudy on teaching faculty oftechnical institutes inArunachal Pradesh (India), InternationalJournal ofadvanced in Management,Technology, and Engineeringsciences ISSN: 2249-7455, Issue IV, Volume 8, April 2018 (Impact factor - 6.13), 464-479
  32. E.P.John, Dr.R.M.Pant, Influence of demographic factors on the relationship between Work engagement and Affective commitment: – Aperspective on the teachers of technical institutes in Arunachal Pradesh, Universal Review-Journal ISSN: 2277-2723, Issue XI, Volume 7, Nov 2018 (Thomson Reuters' Researcher ID: H-1503-2017, SCOPUS suggested journal ID:10C6NF07B9446F31)(Impact factor - 5.70), 346-354
  33. E.P.John, Dr.R.M.Pant, Affective commitment mediatesthe relationship of Jobsatisfaction and Work engagement: a perspective onteachers of technical institutes in Arunachal Pradesh (India), International Journal ofResearch in SocialSciencesISSN: 2249-2496, Issue 12, Volume 8, Dec 2018(Thomson Reuters ResearcherID: L-5180-2015)(Impact factor - 7.08), 658-672
  34. R.Nandhini, DoMS, SRMIST, Vadapalani Campus, “Mediation Analysis in Chains of Restaurants in Tamilnadu State” International Journal of Business and Management Invention, vol. no. 7 issue no4, April 2018
  35. R.Nandhini, DoMS, SRMIST, Vadapalani Campus, “A Multigroup Study in Chains of Restaurants in Tamilnadu State” IOSR- Journal of Business and Management, April 2018.
  36. V.Mohana Sundari, “The role of Social Media as a Marketing Tool - a Qualitative Analysis”, Pramana Research Journal, ISSN NO: 2249-2976, https://pramanaresearch., Volume 8, Issue 12, 2018
  37. Kiruthiga.V, ‘Insinuation of Social Marketing on the Image and Profit of The Products Through Advertising’, International Journal of Creative Research Thoughts, 6(2), 2018.
2017
  1. Praseeda.C., B.Kirshnakumari, (2017). Employee Engagement and the PSU-An Exploratory Study into some Causal Influences”. International Journal of Advanced Research in Management, ISSN: 0976 - 6324 Volume 8, Issue 2, pp: 23-40
  2. Gayathry.S,CRM-A Tool for Customer Classification (A Study with Special Reference to Banking Industry), International Journal of Recent Scientific Research, Vol. 8, Issue, 9, Page 19887-19893 September 2017.
  3. Gayathry.S, Mergers & Acquisitions - The Order of the Day, International Journal of Current Advanced Research, Volume 6 Issue 7 Page No. 4845- 4848 July 2017.
  4. Gayathry.S, A Lot Can Happen Over Coffee (A Study With Special Reference to Café Coffee Day), International Journal of Advance Research, Ideas and Innovations in Technology- IJARIIT, Volume III Issue III Page 950-954 June 2017.
  5. Dr.Vijayakumar.M, ‘Skill set depicted by fresh graduates in Campus Hiring process’, Intl Journal of Innovative Science and Research Technology Vol.2.Issue 7, ISSN :2456-2165, 2017.
  6. M.N.Prabadevi, “Social Entrepreneurship – Creating value for the society, International Journal of Advance Research Ideas and Innovations in Technology, vol 3, Issue 2, Impact factor: 4.295, ISSN: 2454-132X, Mar 2017.
  7. S.Vijayakanthan, Department of Management Studies, “The Mediating role of Product Involvement on the relationship between Brand Personality and Consumers’ Loyalty towards Excell Wall Interior Brands in Chennai City”, Asian Journal of Research in Business Economics and Management, Vol 7, No.8, 2017.
  8. Dr.Karthikeyan, Dr.G.Veeramani Peer Relationship at work place -A conceptual Over View, The Journal of Advanced Research in Dynamical and Control Systems indexed in Scopus 1943-043X, July-2017.
  9. Dr.M.Karthikeyan, Dr.Inayath A Study on employee welfare measure in dee dee Enterprise pvt limited in Trichy, The Journal of Advanced Research in Dynamical and Control Systems indexed in Scopus 1943025, 1943023X July-2017.
  10. Vimalnath.V, Dr.Balaji.B, Customer Experiences and Engagement: Critical Drivers on the Horizon, International Journal of Applied Business and Economic Research (IJABER) 2017, Vol. 14, Issue No. 8, pp. 5489-5499 ISSN, 0972-7302. (Scopus indexed) (UGC 2551)
  11. Lekshmi.R.S, Rajamani.K, Arasuraja.G & Majo George, A study on Preferred StudyDestination of Indian Students abroad, International Journal of Management & Social Science Research Review,pp. 134-139, 1(31), 2017.
  12. V.Mohana Sundari, C.Praseeda “Changing dimensions of CSR - A descriptive study of post legal enactment scenario”, National seminar on “ Corporate Social Responsibility In India: Strategies For Inclusive Development”, 2017
  13. V.Mohana Sundari, C.Praseeda, A study on co-relation between entrepreneurship and Economic development, International Journal of Current Advanced Research,2017.
  14. Jeyaprabha Bose.S, “Transfer pricing of Hitachi India with reference to its GDC segment”, “International Journal of Applied Business and Economic Research (Scopus Indexed), Vol.15 (2017).
  15. Jeyaprabha Bose.S, “Co-relation between Entrepreneurship and Economic Development”, IJCAR (2017)
  16. Jeyaprabha Bose.S, Impact of GST in GDP growth - A detailed Study on Trade off Between GDP and GST in Indian Scenario, IJCAR (2017)
  17. Kiruthiga.V, ‘Appraising Literature of Green Human Resource Management’, World Wide Journal of Multidisciplinary Research and Development, 3(11), 56-59, 2017.
  18. Mrs.Suganya.V, Dr.V.Sasirekha, Women Police: Challenges faced in balancing work and life and its Influence on Marital Status and Job Stress, JARDCS, Volume 9, Issue 6, 2017 pp.104-110, ISSN 1943-023X.
  19. Mrs.Suganya.V, Dr.V.Sasirekha, An Empirical Analysis on Policing Impacts: Is Cop’s Facing Difficulty in Balancing Their work and life, JARDCS, Volume 9, Issue 8, 2017 pp.108-116, ISSN 1943-023X.
  20. Mrs.Suganya.V, Sasirekha.V, HR Approach- An Evaluation of Recruitment and Selection Techniques Adopted for Staff Members, QUEST Bi-annual refereed Journal of Management & Research, Volume VII, Issue II August 2017, ISSN 0976-3317.